Clearcode

JANUARY 26, 2023

According to research from Reuters Institute , the introduction of the GDPR caused a 22% decrease in third-party cookies being created on news sites, including a 14% drop in advertising and marketing, and a 9% decrease in social media cookies on websites. Behavioral targeting and retargeting to show personalized ads.

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Single Grain

JULY 25, 2023

To help you make the most of this advertising potential, this article features 50 impactful Facebook ads statistics that’ll help you optimize your campaigns and achieve impressive engagement results. Instagram, also owned by Meta, was used by 80% of marketers. of the platform’s ad audience is over the age of 55.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Monetize More

MAY 23, 2023

For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress. This not only provides value to the player but also increases the chances of the player engaging with the ad.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Single Grain

MAY 24, 2023

In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy. If you’re just starting off with digital marketing, it’s very important to realize the approximate usage of social media. YouTube still reigns supreme as the primary ad space for video ads.

Media 98

Media Advertising Video Ads Brand Awareness 98

Ad Wisey

AUGUST 15, 2023

Need of the ad audience As the holiday season comes, eCommerce advertisers pump a lot of money onto retargeting in hopes to reengage the “hot” leads. We at Adwisely saw a great potential in this ad tactic – so we have automated it for your convenience.

Retargeting 95

Retargeting eCommerce CPA Machine Learning 95

Single Grain

JULY 18, 2023

To thrive in the ever-changing world of paid media, it’s crucial to prioritize two key factors: the art of crafting compelling ad creative the science of data analysis These elements work in tandem to drive successful marketing campaigns. To truly optimize your marketing campaigns, you must tap into the power of data.

Conversion 52

Conversion Conversion Rate A/B Testing Audience 52

NewProgrammatic

SEPTEMBER 8, 2021

Each digital marketing method has its perks, and if you combine that with a clear outline of your marketing strategy, you have a two-step recipe for growth. However, opting for popular solutions puts your brand up against a very saturated market. Of course, Google Ads and Facebook ads will not be discussed here.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. your audience) than the above two points. Now, take a look at this visual representation of how many B2B companies are using content marketing.

Pop-Up 140

Pop-Up Education Entertainment Audience 140