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TripleLift Expands Creative Leadership with Launch of Programmatic Pause Ads in Partnership with DIRECTV Advertising

Martech Series

Marketing Technology News: MarTech Interview with Rob Rakowitz, Head of Marketing @ Vidmob Redefining the Creative Advertising Landscape This launch continues TripleLift’s track record of pioneering creative formats that deliver measurable outcomes. .

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How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai

AdExchanger

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media.

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3 changes coming to Google Ads audience features

Martech

Google Ads is renaming some key terms in your audience report and throughout Google Ads. For example, Audience types (e.g., similar, custom, in-market, affinity) are now audience segments and Remarketing is now Your data. Here’s the full list of name changes: New audience reporting. Why we care.

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DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

Martech

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care. Read next: Streaming is surging and so are data collaborations.

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Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear Audiences

Ad Tech Daily

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Adsaudience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

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It’s time to prioritize customer experience in B2B

Martech

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? Leverage your marketing platform to: Sync ads audiences.

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30 Social Media Advertising Statistics to Improve Your Strategy

Single Grain

In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy. If you’re just starting off with digital marketing, it’s very important to realize the approximate usage of social media. YouTube still reigns supreme as the primary ad space for video ads.

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