Ad Rants

JUNE 28, 2023

Double down on SEO. You may be a little tired by now of search engine optimization (SEO). Or you might assume that your SEO efforts are second to none. Like all digital marketing applications, SEO is an ever-changing process. Today's SEO trends are toward a more nuanced approach. Think again, though.

SEO 215

SEO Marketing Pop-Up A/B Testing 215

Martech

JUNE 16, 2025

With LLMs potentially altering traffic sources, data-driven attribution models will help marketers assess the true impact of organic search, social media, and other channels on customer journeys. Dig deeper: Optimizing LLMs for B2B SEO: An overview 6. This includes A/B testing and optimizing landing pages to improve performance.

Conversion Rate 65

Conversion Rate A/B Testing Brand Awareness SEO 65

Martech

MARCH 17, 2025

Here are some ways in which marketers are utilizing this functionality: Content creation and ideation Marketers can use the Operator function to brainstorm content ideas for blogs, social media posts and marketing campaigns. The Operator can provide tips on how to improve existing content for better SEO performance.

Marketing 81

Marketing A/B Testing SEO Conversion Rate 81

Martech

DECEMBER 9, 2024

It drives most personalization, scoring and segmentation features of marketing automation, email marketing, CRM, social media and SEO systems. What have you learned from A/B testing at scale? What new capabilities does your technology provide that are driven by AI and other data solutions?

A/B Testing 117

A/B Testing MarTech Conversion SEO 117

Single Grain

JUNE 15, 2023

When visitors encounter your brand colors consistently throughout their interactions with your website, social media profiles, and marketing materials, it creates a cohesive and memorable brand experience. During the conversion testing, he discovered that the Hello Bar site, which was predominantly orange, converted notably well.

A/B Testing 52

A/B Testing Click Through Rate Conversion Conversion Rate 52

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Use A/B testing to refine your approach and maximize conversions.

SEO 122

SEO Conversion Conversion Rate Brand Awareness 122

Martech

MAY 1, 2025

It incorporates predictive modeling to forecast campaign outcomes, activates media based on those forecasts, and adjusts performance in real time during execution. A UI dashboard provides performance tracking, supply path optimization, and A/B testing.

MarTech 75

MarTech A/B Testing SEO Conversion 75

Single Grain

APRIL 21, 2025

What was once viewed with skepticism or even fear by many SEO professionals has now become an essential component of successful search strategies. “AI excels at identifying semantic relationships between keywords that humans might miss,” explains SEO expert Lily Ray.

SEO 52

SEO Conversion Rate Conversion A/B Testing 52

Single Grain

APRIL 22, 2025

Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend. Search Engine Optimization (SEO) Organic traffic Keyword rankings Conversion rate from organic search Pages per session Bounce rate SEO leads have a 14.6%

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. What is Adtech? Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising.

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

APRIL 21, 2025

Those who adapt their SEO strategies to accommodate voice search will gain a significant competitive advantage, while those who cling to outdated approaches risk becoming increasingly invisible to a growing segment of their potential audience. Long-tail, conversational keywords have become the new currency of SEO in the voice search era.

SEO 52

SEO Conversion A/B Testing Audience 52

Single Grain

JUNE 13, 2023

Having a sound social media strategy is crucial to amplifying your brand’s voice and connecting with your audience. Work With Us Identifying Weaknesses in Your Social Media Strategy The journey to a successful social media strategy begins with acknowledging areas that require improvement.

A/B Testing 86

A/B Testing Media Marketing Audience 86

Martech Series

FEBRUARY 20, 2023

One of the things to master while running a website is search engine optimization (SEO). This means that you must keep up with SEO developments if you want to beat the competition. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success.

SEO 105

SEO Marketing A/B Testing Conversion Rate 105

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. This includes content creators, SEO teams, and web developers. GA integrations as a hub.

Media 115

Media A/B Testing Conversion Audience 115

Single Grain

SEPTEMBER 10, 2019

A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. Incorporate more keywords and SEO optimization. MeetEdgar – social media post scheduler. Buffer – social media automation tool. 15) Post to Medium.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. Dive Deeper: * What Is A/B SEO Testing? *

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Martech Series

NOVEMBER 25, 2022

Marketers can achieve this by using a combination of technical SEO and content marketing strategies. A/B Testing if required. Leveraging Social Media. Undeniably, social media is a powerful tool for B2B businesses today. Social media keeps your brand on top of customers’ minds and drive traffic to your website.

A/B Testing 105

A/B Testing Marketing Audience SEO 105

Single Grain

SEPTEMBER 8, 2023

A-B Test Your Content You might think A/B testing is better reserved for social media posts and paid media ads by trying out different graphics and copy. However, you can apply A/B testing to other types of content as well like blogs, sales pages, your home page, and the like.

ROI 98

ROI A/B Testing Marketing SEO 98

Single Grain

APRIL 24, 2025

Perplexity AI is a powerful search engine transforming how marketers research, strategize, and execute their SEO campaigns. Enhancing Content Marketing and SEO Perplexity is transforming the way we handle SEO and content marketing. Integration with existing marketing workflows multiplies productivity and strategic capabilities.

Marketing 52

Marketing SEO Conversion Rate Audience 52

Single Grain

MARCH 25, 2020

Something you likely see every day: In addition to helping improve your site’s conversion rate, these trust signals also help with your SEO. Strategically positioning them by your CTAs will also help increase conversions: Dive Deeper: * How Poor Website Security Negatively Impacts SEO Rankings. * Payment assurances (e.g.

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126

Single Grain

OCTOBER 1, 2020

Social Media Icons. than text: The proof: Infographics are shared 3x more than any other content on social media. Learn More: Overlooked SEO: Optimizing Images and Video for Search. SEMrush’s SEO Writing Assistant – which can improve your writing and give you suggestions about how to improve its potential SEO rating.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

Single Grain

FEBRUARY 3, 2020

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. They can share their photos, which are then showcased during the match on screens and social media.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Click-Through-Rate (CTR).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

JUNE 29, 2021

Related Content: How Poor Website Security Negatively Impacts SEO Rankings. 8) A/B Testing. With the changing preferences of customers, A/B testing will be an indispensable part of the email marketing strategy. Why You Should Run A/B SEO Tests * 5 Important Landing Page Elements You Should Be A/B Testing.

Marketing 137

Marketing A/B Testing SEO Conversion Rate 137

Single Grain

SEPTEMBER 30, 2019

6 Ways Google Ads Can Boost Your SEO Results. The Complete Guide to Local SEO. 4) Test Your Ads for Success. The best PPC professionals in the industry always A/B test their ad creatives, especially the title, in order to improve CTR and conversions. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

DECEMBER 8, 2020

You might have heard of Inbound, Brand, Social Media, and Content Marketers. A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. What Is a T-shaped Marketer?

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Single Grain

SEPTEMBER 8, 2020

But the best part is that, unlike paid ads or social media ads, there is no cost to increasing your clicks. . We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. 3) Entice Your Audience with On-SERP SEO. Want to grow your organic traffic by 20-100%?

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities.

SEO 52

SEO Agency A/B Testing Marketing 52

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend.

Marketing 98

Marketing A/B Testing Conversion Rate Audience 98

Single Grain

JUNE 11, 2019

Let’s say I'm selling SEO software. For my SEO software, for instance, I could choose to target only those who are senior-level or managers, which would increase the likelihood that I’d reach people who are the decision makers when it comes to purchasing my software. Get A Free Consultation. Target by Job Title.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

AdvertiseMint

JANUARY 18, 2024

Useful blogs encourage subscriptions and social media follows. Search Engine Optimization (SEO) SEO stands for Search Engine Optimization. When people search keywords related to your business, SEO helps them find and click on your site faster. SEO keeps visitors coming long after you pause your ads.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Automatad Inc.

NOVEMBER 13, 2023

Now, imagine Search Engine Optimization (SEO) as a powerful spotlight. With SEO, you can move your billboard from that hidden spot to a busy street where everyone can see it. As a result, they neglect SEO, which eventually affects their ad earnings. Here Are the Five Common SEO Mistakes to Avoid 1.

SEO 52

SEO Click Through Rate A/B Testing Conversion 52

Single Grain

JUNE 23, 2020

Different types of content fall under this umbrella, including: Blogging , which can happen on your own site (“owned media”) or involve guest blogging for other publications, and can include text, images, infographics and videos. 70% of survey respondents said that SEO is better than PPC for generating sales.

Marketing 105

Marketing SEO Pop-Up Conversion Rate 105

Single Grain

APRIL 26, 2025

Social media platforms have evolved beyond mere networking tools to become powerful search engines in their own right. Visual Search Dominance: Social search prioritizes visual content, requiring optimization beyond traditional text-based SEO tactics.

SEO 52

SEO Conversion Click Through Rate A/B Testing 52

Martech

SEPTEMBER 18, 2024

Be there: Make your brand discoverable Being there means ensuring your brand is visible wherever your audience is looking for information or solutions — whether that’s on Google, social media or other digital platforms. Use A/B testing to refine content and messaging for each micro-moment.

Conversion 68

Conversion Conversion Rate Click Through Rate A/B Testing 68

Martech Series

OCTOBER 3, 2022

So now, 26 years into my career, I’m the CMO at Veritone, an AI platform company disrupting the web3, HRM, green energy, and media and entertainment industries with innovations and scale that are changing the way enterprises go to market. We leverage Yoast SEO, Screaming Frog, and Semrush to improve/scale our collective efforts.

MarTech 98

MarTech Marketing SEO ROI 98