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How one newsletter tripled paid membership revenue with retargeting emails

Martech

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. How retargeting emails help you stay top of mind How often do you check your list when packing for vacation or planning a grocery run? “We didn’t run any tests,” Verde said.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketers are often A/B testing different strategies to optimize campaigns. Software for B2C marketing automation There are a number of marketing automation platforms available to marketers, including applications from all of the big names in martech. Dig deeper: What is B2C marketing?

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How CTV can deliver market research for B2B marketers

Martech

“We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes beyond the scope of any other ad channel,” said Hooman Javidan-Nejad, director of performance marketing for CTV advertising platform MNTN, at The MarTech Conference. Get MarTech!

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How to use micro-moments to capture customer intent in real-time

Martech

Use retargeting ads and personalized recommendations to guide users toward completing their purchase. Use A/B testing to refine content and messaging for each micro-moment. The post How to use micro-moments to capture customer intent in real-time appeared first on MarTech. Processing.

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Server-side measurement: What is it really good for?

Martech

Server-side will return some ability to retain memory about your website visitors’ actions, enabling more accurate measurement for analytics and a longer timeframe to establish your retargeting audience design. Do you want to retarget customers who spent more than $1,000 and have not returned to the website in the past 28 days?

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How to get more out of your email marketing with SafeOpt

Martech

But if they weren’t logged in, the only option is to buy retargeting ads which don’t guarantee a strong ROI. Some elements you should routinely be testing are: Subject lines Day or time of send Main call to action The images within your email. Testing can become unwieldy unless you come at it with the right strategy.

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How to build a CDP use case by Tealium

Martech

Leverage retargeting campaigns across social media platforms to re-engage cart abandoners. Continuously measure and refine your strategies for optimal results using A/B testing and data analytics. The post How to build a CDP use case appeared first on MarTech. What is a use case in a CDP?