Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability. How to Optimize Ad Viewability in Mobile Apps?

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Monetize More

MAY 9, 2023

Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. A/B testing will help you determine which tactics work best for you and your website so you can maximize results from display ad revenue. Instead, focus on quality over quantity.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

MobileAds

DECEMBER 5, 2020

DCO allows creative teams to assemble ads more effectively by working with machine learning to optimize the best performing ads. Dynamic Creative Optimization can be explained as doing A/B testing simultaneously and using sophisticated algorithms to interpret the results. Demographics. Retargeting information.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 63

Viewability Healthcare A/B Testing Food 63

Lemonads

DECEMBER 2, 2020

monthly unique users - more than any other native provider; Unmatched Inventory Quality : rest easy with publisher-direct, bot-free, brand-safe & guaranteed viewable inventory; High performance: optimize creative performance with AI-powered, built-in machine learning. Greatest Native Reach: with a reach of 220MM+ U.S.

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. A lot more machine learning, which is making an impact in the desktop world, will come over to mobile. the list goes on and on.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40