Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability. How to Optimize Ad Viewability in Mobile Apps?

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Monetize More

MAY 9, 2023

Doing so will help maintain a healthy ecosystem free of any invalid clicks or impressions that could hurt your overall profits. Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. Instead, focus on quality over quantity.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 66

Viewability Healthcare A/B Testing Food 66

Lemonads

DECEMBER 2, 2020

monthly unique users - more than any other native provider; Unmatched Inventory Quality : rest easy with publisher-direct, bot-free, brand-safe & guaranteed viewable inventory; High performance: optimize creative performance with AI-powered, built-in machine learning. Greatest Native Reach: with a reach of 220MM+ U.S.

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. How many impressions are you sacrificing to keep the ad unrefreshed for that length of time? That AdOps people would care about users.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is based on complex algorithms and evolved through machine learning. A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product.

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77