Remove A/B Testing Remove Header Bidding Remove Machine Learning Remove Viewability
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Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+

InMobi

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

Programmatic advertising is based on complex algorithms and evolved through machine learning. A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience.

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7 ways Publishers make more money with MonetizeMore [Future You Essentials]

Monetize More

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Better user experience is the main priority!