Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+
InMobi
APRIL 23, 2019
According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.
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