Martech

FEBRUARY 19, 2025

Experiment with A/B testing: Test different formats, styles and times to discover what resonates most with the audience and the algorithm. Encourage shares and saves: CTAs like “Share if you agree” or “Save for later” encourage engagement, signaling quality content to TikTok.

Marketing

Single Grain

JULY 28, 2025

Our comprehensive guide on 15 common on-site technical SEO issues provides actionable insights for identifying and resolving performance bottlenecks that impact both speed and search rankings. SEO Discovery – Best for Enterprise Clients SEO Discovery brings over 17 years of experience to complex enterprise optimization challenges.

Conversion Rate

Single Grain

JULY 28, 2025

The shift toward AI-powered search has fundamentally transformed how businesses must approach SEO. Recent research shows that brands migrating from traditional SEO to Answer Engine Optimization (AEO) recorded a 92% jump in SERP visibility between late-2024 and early-2025. more answer-engine traffic than competitors in 2024-2025.

SEO

Single Grain

APRIL 21, 2025

What was once viewed with skepticism or even fear by many SEO professionals has now become an essential component of successful search strategies. “AI excels at identifying semantic relationships between keywords that humans might miss,” explains SEO expert Lily Ray.

SEO

Single Grain

APRIL 21, 2025

Those who adapt their SEO strategies to accommodate voice search will gain a significant competitive advantage, while those who cling to outdated approaches risk becoming increasingly invisible to a growing segment of their potential audience. Long-tail, conversational keywords have become the new currency of SEO in the voice search era.

SEO

Single Grain

APRIL 27, 2025

With users daily scrolling through countless content, static images and text alone often fail to make a lasting impression. “In a world where digital content rules the marketing landscape, videos can increase website traffic by an impressive 157%,” notes a recent study by Ideal Insight.

Marketing

Single Grain

JUNE 28, 2019

It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work. However, you don’t need to overhaul your entire approach to SEO to start seeing results. A/B SEO testing. A/B SEO testing. What Can I A/B Test?

SEO

Single Grain

MAY 20, 2021

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs. But conversion rate optimization (CRO) doesn’t have to conflict with SEO efforts. Why Marketing Tests Can Ruin SEO Efforts.

SEO

Single Grain

JUNE 2, 2021

If you've been working in SEO for any amount of time, you probably have a bunch of checklists to refer to each time you work on a webpage. That said, SEO is in constant flux. Benchmarking and testing are the new tools in your SEO arsenal. In fact, benchmarking and testing are your new checklists.

SEO

Single Grain

APRIL 18, 2023

It’s not easy balancing SEO and CRO services for your brand. Although it can be tricky to navigate SEO and CRO in tandem, it’s one of the most crucial things you can do for your website. In this post, we’ll go through the key differences between SEO and CRO and how you can use them together to optimize your content.

SEO

Single Grain

JUNE 15, 2023

During the conversion testing, he discovered that the Hello Bar site, which was predominantly orange, converted notably well. This finding prompted them to run numerous A/B tests, and the results consistently showed that the orange color performed exceptionally in driving conversions. Remember, A/B testing is an ongoing process.

A/B Testing

Single Grain

SEPTEMBER 8, 2020

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. The good news is that taking the time to update your content along with the year in the title tag will give you a considerable SEO boost. 3) Entice Your Audience with On-SERP SEO.

Click Through Rate

Single Grain

MARCH 25, 2020

First impressions are everything, and a value proposition immediately tells your potential customers that you've got exactly what they need. The headline is the first thing that your visitors will see – and the only thing if you don't get it right – so you need to create an excellent first impression. What is a value proposition?

Conversion Rate

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. The more clicks you get in relation to impressions, the less you pay for each action.

Retargeting

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Click-Through-Rate (CTR).

Marketing

Automatad Inc.

NOVEMBER 13, 2023

Now, imagine Search Engine Optimization (SEO) as a powerful spotlight. With SEO, you can move your billboard from that hidden spot to a busy street where everyone can see it. As a result, they neglect SEO, which eventually affects their ad earnings. Here Are the Five Common SEO Mistakes to Avoid 1.

SEO

Single Grain

NOVEMBER 20, 2020

Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020. If you want a solid chance at ranking, you’ll need to use some of the new and innovative tools that have been developed to polish your SEO game. ClickFlow and Clearscope are two of the new SEO tools that are leading the pack.

A/B Testing

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities.

SEO

Single Grain

JUNE 13, 2023

Neil admits that at his company there’s room for improvement in their A/B testing on YouTube, regular interaction with followers, and willingness to share more personal content for engagement. An audit includes analyzing your posts’ reach, impressions, engagement rate, and overall growth of your social media channels.

A/B Testing

Martech

MARCH 27, 2023

Dig deeper: HubSpot debuts ChatSpot generative AI tool New SEO recommendations Your website can get more traffic by using several new SEO recommendation tools. Watch a video about this release here.

SEO

Single Grain

AUGUST 18, 2023

Optimizing Your Website for Search Engines Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO: Remember to: Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings. SEO ROI also varies by industry. Here’s a snapshot of each.

ROI

Single Grain

JULY 17, 2019

The most important element of your business’ brand is that it must give people a great and clear first impression. Take a look at these logos — what's your first impression? Moz is one of the most well-known SEO companies. But they decided to rebrand themselves because they didn't want to just focus on SEO.

SEO

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Impression shares.

Media

Single Grain

DECEMBER 15, 2020

You will be able to determine the email list growth rate with the help of marketing analytics that will give you an insight into the number of leads you have received through each channel, namely social media, SEO and PPC. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. 8) Email Forwarding Rate.

Click Through Rate

Single Grain

JUNE 15, 2020

Now we have 3,100 conversions at $20.4K: Since TSF was only capturing 40% of impression share for their search terms, that meant their ads were only showing up 40% of the time when people searched for their keywords. This increased the client’s impression share from 40% to 95%. Dive Deeper: * What Is A/B SEO Testing? *

Food

Single Grain

MARCH 28, 2022

Therefore, A/B test your title tag and meta description to reduce the guesswork and see which one performs the best. You can use a content optimization tool like ClickFlow, which allows you to test two different title tags/meta descriptions to see which one performs better. 3) User Behavior and Engagement. 5) Shares and Links.

Marketing

Single Grain

JULY 3, 2023

SEM strategies comprise two major channels – PPC ads and SEO – to help brands acquire higher ranking and visibility. Work With Us What Is SEM vs SEO? The goal of SEO is to make a website more attractive to search engines, so it ranks higher in the search results for relevant keywords and phrases. Let’s begin!

SEO

Single Grain

JUNE 8, 2021

Related Content: How to Perform an SEO Audit for Your Website. A/B testing can determine the most effective CTA to be used. Tip #14: SEO Keyword Optimization. SEO keyword optimization is important to gain customer awareness and reach. Related Content: SEO Keyword Research Made Easy in 2021.

Communications

Martech

NOVEMBER 16, 2022

SEO improvement through identifying and using keywords. In her case, it gave her some great material for A/B tests. Some are better than others, but overall, they are pretty impressive. Their value propositions center around: Productivity and time savings. Better quality of writing due to grammar analysis.

Machine Learning

Single Grain

JULY 28, 2020

AWeber is an impressive email marketing service that truly takes a load off anyone who’s trying to run a small business. However, the service does offer more advanced features, like automation, A/B testing, etc., Although it does offer more advanced features like A/B testing , automation, etc.,

Marketing

Monetize More

MAY 9, 2023

This means targeting a niche audience and using SEO best practices to create content that appeals to them specifically. Doing so will help maintain a healthy ecosystem free of any invalid clicks or impressions that could hurt your overall profits. Monitor analytics data for any suspicious changes in ad clicks or impressions over time.

A/B Testing

Single Grain

AUGUST 13, 2019

Display ads are sold on a CPM (cost-per-thousand impressions) basis, and prices can vary depending on the format and the placement. Dive Deeper: 5 SEO Tips You Need to Know to Succeed in Your PPC Campaign. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Video Ads

Lemonads

SEPTEMBER 3, 2020

To begin with, we must not ignore our SEO as a partner for life. Native Advertising Headlines: SEO When we talk about SEO, you might think if SEO-friendly headlines are important… Well, yes they are! Let’s add our SEO to our following tips! A/B Testing A/B testing is a must!

Native Advertising

Single Grain

NOVEMBER 30, 2023

In this post, we’ll dive deep into the world of YouTube videos, focusing on the importance of thumbnails, headlines and A/B testing, and why these elements can make or break your YouTube channel’s performance. The world of SEO is always changing, so keeping up with rankings is a core part of YouTube marketing.

Click Through Rate

Single Grain

JULY 31, 2023

These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services. A Powerful CTA: You may have to A/B test a few versions, but overall a CTA that actually causes action will focus on the benefit.

Conversion

Single Grain

AUGUST 16, 2019

You get 100% accurate data every time without any limits : You can get the help of heatmaps, A/B testing , form analytics, white label reporting and enhanced visitor profiles to understand your data and make better business decisions. This is not the case with Matomo. Heap offers three price packages: Free, Startup and Enterprise.

A/B Testing

Monetize More

APRIL 12, 2023

Implementation On paper, Lazy Loading yields higher impressions and conversions for advertising. Refresh Rates: With infinite scroll, publishers can set up ad refresh rates that trigger new ad impressions as the user scrolls. This can help to increase the number of ad impressions and boost revenue.

Viewability