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Move Over, Brand Awareness: Performance is Stealing the (TV) Show

MNTN

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. And we can find which creative choices deliver those results through A/B testing, which can be done more affordably and faster than ever before.”

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Pop-up Ads As the name suggests, these ads pop up on a screen and include a call-to-action. The CTA varies, depending on the online advertising goal; they can either compel users to sign up for a service or newsletter, learn about a product or brand, or purchase products.

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Why Your Start-up Business Needs a T-shaped Marketer

Single Grain

You need to make a direct impact on revenue, not just brand awareness. Most importantly, you will learn why T-shaped marketers are the best fit for your start-up now. You might have heard of Inbound, Brand, Social Media, and Content Marketers. Managing marketing at a start-up often equates to wearing many hats.

Marketing 134
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How to Create a High-Performance Content Marketing Strategy in 2020

Single Grain

Building brand awareness. Try focusing on these KPIs: Sales: Number of conversions, which can be tracked in Google Analytics once you set up conversion tracking. Lead generation and email subscribers: Monitor new lead sign-ups, which can be evaluated by tracking the growth of your email list. Generating new leads.

Marketing 105
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How to Get Sales on Shopify: 10 Strategies to Increase Revenue

MNTN

You’ve established an e-commerce business and set up a custom Shopify store. Include pop-ups (“Want 15% off? To guarantee the changes you make are working as well as they should, you’ll need to continually A/B test them. You may even be selling on other platforms, too. In such a case, you have two options.

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How to Get Sales on Shopify: 10 Strategies to Increase Revenue

MNTN

You’ve established an e-commerce business and set up a custom Shopify store. Include pop-ups (“Want 15% off? To guarantee the changes you make are working as well as they should, you’ll need to continually A/B test them. You may even be selling on other platforms, too. In such a case, you have two options.

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9 Most Effective Mobile Ad Formats for Your Advertising Campaign

Smart-Hub

Interstitials Interstitial ads, often referred to as splash pages, are full-screen advertisements popping up during breaks in a user’s interaction with an app or website. Pop Pop-up ads are attention-grabbing visuals that appear abruptly on top of a mobile screen. Looking For Detailed Case Studies?