Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On?

Media 73

Media Advertising A/B Testing Education 73

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

DECEMBER 8, 2020

You need to make a direct impact on revenue, not just brand awareness. You might have heard of Inbound, Brand, Social Media, and Content Marketers. For example , two of these domains could be content marketing and SEO: Why You Need a T-shaped Marketer. You need to look for a person wearing many hats.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Single Grain

NOVEMBER 8, 2023

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees.

Agency 52

Agency Media Social Advertising Audience 52

Single Grain

AUGUST 18, 2020

6 SEO Tactics for Maximum Customer Acquisition. * SEO and marketing tools (if any). Therefore, it is essential to leverage other marketing strategies, such as SEO , social media marketing , and email marketing. Social Media Marketing for Business Owners: How to Get Started in 2020. * How Do You Calculate Your CAC?

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MAY 29, 2023

It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites. Compliance and Legal Considerations: Be aware of local advertising regulations, data protection laws, and any specific requirements in each target market to ensure compliance.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

MAY 5, 2023

The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. From display advertising campaigns that drove brand awareness to product-listing ads, we left no stone unturned in our pursuit of success. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

AdvertiseMint

SEPTEMBER 5, 2023

Awareness Stage Building awareness is the first step in any marketing funnel. It means getting your brand onto people’s radar. Use email marketing and social media to nurture leads across the finish line. Test and refine – Keep improving with A/B testing and experiments.

Marketing 52

Marketing Conversion Education Conversion Rate 52

Single Grain

NOVEMBER 15, 2019

Facebook has been actively improving its video delivery and branding by paying celebrities and other social influencers to create their own Live videos. The social media giant has been actively focusing on video by rewarding Pages that publish videos with higher spots in their followers’ organic feed. What Is A/B SEO Testing?

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

APRIL 3, 2020

The problem with this is that at the beginning you probably don’t have the capital to hire true experts in each area (SEO, PPC ,etc). For example, if you feel you’re best at SEO, offer only SEO services. An example pitch might be: We help small to medium sized SaaS companies in the healthcare industry grow through SEO.

Agency 107

Agency Marketing SEO Brand Awareness 107

Single Grain

APRIL 24, 2023

Twenty20 Visual media company Twenty20 may be breaking ground in the stock image world, but they struggled to convert users into paid subscribers. We focused on two core digital marketing strategies: search engine marketing and social media advertising. First, they targeted countries whose traffic had no value.

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

MARCH 21, 2022

TikTok has become the new social media platform of choice for brands worldwide. But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. TikTok is all about trends, more so than any other social media platform.

Agency 59

Agency SEO Media Audience 59

Single Grain

AUGUST 12, 2021

A lot goes into getting your online pages SEO-friendly so that they have the best chance possible to rank well in the SERPs. We’ve noticed, however, that there’s one SEO criteria that a large number of brands consistently miss even if they’re doing everything else correctly: Their SEO page title (aka title tag ).

SEO 145

SEO A/B Testing Impressions Click Through Rate 145

Single Grain

JANUARY 23, 2023

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. They also conduct A/B testing to increase customer engagement.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JULY 17, 2019

But when I took over the company about five years ago, we only offered SEO services: Single Grain was sold for $2 upfront ($1 for Sujan’s shares and $1 for Neil’s), and I had to pay through profits of the company. From that, Single Grain evolved into a media company, too. Moz is one of the most well-known SEO companies.

SEO 92

SEO Banner Non-Profit Impressions 92

Single Grain

JUNE 16, 2023

For example, if organic search engine optimization isn’t generating your desired results, your brand can invest in local SEO ads. You can use this data to plug into different advertising platforms and social media. But this isn’t the only reason brands should invest in social media online advertising.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

FEBRUARY 22, 2024

Achievable: Implement a multi-channel marketing campaign, including SEO optimization for sustainable fashion keywords, social media campaigns highlighting the eco-friendliness of products, and email marketing to engage existing customers with special offers and new arrivals. Facebook Insights), and website analytics (e.g.,

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

SEPTEMBER 10, 2019

Is it brand awareness? A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. Incorporate more keywords and SEO optimization. MeetEdgar – social media post scheduler. If the answer is no, don’t do it.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

AUGUST 18, 2023

For example, blog posts are popular for the awareness phrase, while a lead about to make a purchase may want to read your product white paper first. Social Media for Relationship Building 4.9 billion people use social media worldwide , so it’s obvious that your customers are on various social platforms.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JULY 26, 2023

Think about billboard advertisements, print media such as magazines and newspapers, radio spots, television commercials and billboards. It’s about using digital channels like websites, social media platforms, search engines and email for marketing communication.

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Single Grain

JUNE 23, 2020

Different types of content fall under this umbrella, including: Blogging , which can happen on your own site (“owned media”) or involve guest blogging for other publications, and can include text, images, infographics and videos. 70% of survey respondents said that SEO is better than PPC for generating sales.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

APRIL 28, 2020

As a successful digital marketing company, Single Grain knows how important it is to set the SEO and brand-building foundation with amazing content marketing. Your potential customers are hanging out online, but they’re not all on the same platform and don't all respond to the same media. Book My Free Marketing Consultation.

Marketing 141

Marketing Audience Media ROI 141

Karola Karlson

JULY 19, 2021

In 2021, more brands have connected with designers to create custom illustrations to be used in social media and ad visuals. This example by Shopify is using Facebook to share their blog content and increase brand awareness. #7: HubSpot’s Facebook ad image asks “How well do you rank for SEO?” 5 Restream.

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

Single Grain

JUNE 10, 2021

Content Marketing Tools for Social Media. Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. Social media posts. You can check the number of links and social media shares of the best-performing content.

SEO 94

SEO Marketing Pop-Up Communications 94

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Click-Through-Rate (CTR).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145