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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

The end result is a fun experience for the brand’s audience to engage with advertising campaigns, without disrupting the gaming journey. Marketing Technology News: Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands. Helping brands navigate the complex gaming environment.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

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9 Most Effective Mobile Ad Formats for Your Advertising Campaign

Smart-Hub

Audio Audio ads leverage sound to convey marketing messages. Audio ads should be carefully crafted to deliver a compelling message within the short duration of the ad slot. Audio ads should be carefully crafted to deliver a compelling message within the short duration of the ad slot.

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Digital Dish Episode 3: Attribution

Digital Remedy

Here’s the transcript: [00:00:13] Gabby Turyan, Director of Product Marketing : This series topic is attribution. Whether your brand is looking to measure engagement or actual direct response, you need to know whether you are getting a return on your investment. Prefer to read? So why measure? Why is attribution so important?

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How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Marketers can utilize DCO tools across the marketing funnel. A DCO tool can be used with display, social, video and audio ads.

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Why Your Start-up Business Needs a T-shaped Marketer

Single Grain

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. You need to make a direct impact on revenue, not just brand awareness. Most importantly, you will learn why T-shaped marketers are the best fit for your start-up now.

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11 Social Media Advertising Trends You Can’t Ignore in 2023

Single Grain

As any savvy marketer knows, the social media landscape is constantly changing. LinkedIn is officially one of the best platforms for video marketing, and carousel ads attract 10X more clicks than sponsored static content. That’s because 93% of marketers believe UGC performs better than branded content.

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