Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing. Get MarTech!

A/B Testing 133

A/B Testing eCommerce Banner MarTech 133

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech

APRIL 26, 2023

Pop-ups now included and tracked in Campaign Tools Using pop-ups to direct users to HubSpot website pages or external pages is an effective way to direct them to landing pages, meeting links and more using banners or popups containing pop-up CTAs (beta). Get MarTech! In your inbox. Business email address Subscribe Processing.

Pop-Up 90

Pop-Up A/B Testing Banner MarTech 90

Martech

OCTOBER 30, 2023

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Get MarTech!

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Martech Series

OCTOBER 11, 2022

Contextual Personalization in Banners and Popups (also referred to as Weblayers) : ensures marketers can build every web campaign with the customer at the center. Marketing Technology News: MarTech Interview with Erica Gunn, Chief Marketing Officer at Canto.

Marketing 81

Marketing A/B Testing Banner MarTech 81

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B Testing 99

A/B Testing eCommerce Fashion Conversion 99

Martech Series

NOVEMBER 23, 2022

Some examples of this include banners, interstitials, playable or rewarded videos. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit. Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative.

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Audience Advertising Rich Media Entertainment 90