Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing.

A/B Testing 133

A/B Testing eCommerce Banner MarTech 133

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech

OCTOBER 30, 2023

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. The result?

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. How many substantive conversations with customers or potential customers did sales have at the event? They can initiate conversations, ask qualifying questions and route hot leads to sales teams.

Marketing 114

Marketing A/B Testing Machine Learning Finance 114

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B Testing 100

A/B Testing eCommerce Fashion Conversion 100

Martech Series

NOVEMBER 23, 2022

Some examples of this include banners, interstitials, playable or rewarded videos. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit. Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

MARCH 7, 2022

Typically, in marketing, you look at how banner ads or display ads perform in other locations,” Pierangeli said. They did an A/B test using the Feedback Loop platform. To their surprise, respondents favored Option B. The post Don’t miss out on what your customers actually want appeared first on MarTech.

A/B Testing 87

A/B Testing Ad Targeting Audience Conversion Rate 87