Martech

OCTOBER 30, 2023

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. The result?

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. A/B testing. Get MarTech! “You guys did me proud.” In your inbox.

Marketing 114

Marketing A/B Testing Machine Learning Finance 114

Martech Series

NOVEMBER 23, 2022

Some examples of this include banners, interstitials, playable or rewarded videos. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit. Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

DECEMBER 12, 2022

Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention.

A/B Testing 102

A/B Testing Conversion Audience ROI 102

Martech Series

OCTOBER 11, 2022

With advanced features added across the company’s Engagement, Discovery, and Content product pillars, Bloomreach now offers practitioners even more ways to drive impactful business results, fast ROI, and lasting customer loyalty. Marketing Technology News: MarTech Interview with Erica Gunn, Chief Marketing Officer at Canto.

Marketing 81

Marketing A/B Testing Banner MarTech 81

Single Grain

MARCH 30, 2020

And when business is running smoothly, you have a better chance of increasing that ROI. Remove banners and pop-ups for outdated or holiday campaigns. Reduce your ads and focus on what worked last year while you start planning for this year’s A/B testing. How to Run A/B Tests that Actually Increase Conversions.

SEO 72

SEO A/B Testing Pop-Up Audience 72