Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech

OCTOBER 30, 2023

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. The result?

Conversion Rate 119

Conversion Rate Cookies A/B Testing ROI 119

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. A/B testing. Chatbots can facilitate A/B testing by delivering different messages to different users and measuring engagement and conversion rates. Get MarTech!

Marketing 115

Marketing A/B Testing Machine Learning Finance 115

Martech

MARCH 7, 2022

Typically, in marketing, you look at how banner ads or display ads perform in other locations,” Pierangeli said. They did an A/B test using the Feedback Loop platform. To their surprise, respondents favored Option B. The post Don’t miss out on what your customers actually want appeared first on MarTech.

A/B Testing 87

A/B Testing Ad Targeting Audience Conversion Rate 87

Martech

DECEMBER 12, 2022

For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention. Using various targeting methods to clearly define an audience likely to purchase your products or services usually boosts engagement and conversion rates.

A/B Testing 103

A/B Testing Conversion Audience ROI 103