Basis

MAY 23, 2024

And given the mounting pressure on CMOs and advertising leaders to show the financial impact of their marketing efforts, the clear and tangible metrics offered by performance marketing hold significant appeal. And just what, precisely, is that value?

ROI 75

ROI Brand Awareness A/B Testing Audience 75

MNTN

FEBRUARY 14, 2024

This past weekend was the unofficial kickoff to the marketing and advertising new year. With the necessary channels in place, advertisers are exploring how to make the most out of both performance and brand marketing in 2024. As people watch more CTV content, advertisers have more chances to make an impact.

Marketing 52

Marketing A/B Testing Audience ROI 52

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

MNTN

JUNE 27, 2022

From campaign set-up to where to find a test budget, he demonstrated that paid search marketers already have the tools in place to add this new channel. The TV Screen is Now Available for B2B Advertising. In the first session, Javidan-Nejad outlined why Connected TV solves some of the issues that B2B advertisers had with linear TV.

A/B Testing 52

A/B Testing Retargeting Audience Conversion Rate 52

MNTN

NOVEMBER 13, 2023

As the TV landscape has continued to shift over the past few years, viewers have migrated from linear TV to streaming, and brands have followed suit, adjusting their strategies to find their target audience where they watch. Performance TV is a form of television advertising designed for one primary purpose: delivering measurable results.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

YieldBird

JULY 13, 2023

We will explore the concept of Universal IDs, their classification, and how they can serve as a bridge to maintain audience targeting and personalization capabilities. It provides a standardized and efficient way to track and identify users across devices and platforms, enabling more personalized and effective advertising strategies.

A/B Testing 52

A/B Testing Cookies Audience Education 52

YieldBird

JULY 13, 2023

We will explore the concept of Universal IDs, their classification, and how they can serve as a bridge to maintain audience targeting and personalization capabilities. It provides a standardized and efficient way to track and identify users across devices and platforms, enabling more personalized and effective advertising strategies.

A/B Testing 52

A/B Testing Cookies Audience Education 52

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Why is Facebook Advertising So Effective? What is it about Facebook advertising that makes it work so astonishingly well? Cost-effective advertising. Massive user base. Visual appeal.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

Martech Series

NOVEMBER 8, 2022

Customizable content like quizzes and contests optimize in real-time to deliver contextually relevant messaging and rewards, while allowing brands to easily segment and remarket to their audience. A/B Testing Performance. Optimizations like this are a big part of the reason why brands regularly see conversion rates above 50%.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

AdvertiseMint

JANUARY 18, 2024

They provide tested models to guide marketing plans using digital tools and platforms. They still need testing. It aims to provide solutions for an audience to gain their attention and loyalty. It refers to paid advertising on search engines, websites, and content networks. They supply strategic frameworks.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Ad Monsters

APRIL 25, 2024

” It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June. Still, giving publishers and advertisers more time to test post-cookie and privacy-centric solutions is a good thing.

Cookies 90

Cookies Ad Tech A/B Testing CPM 90

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

MNTN

JULY 5, 2022

Eric Hatzenbuhler, Senior Marketing Manager at MNTN, knows that advertising on social or CTV isn’t so different. The TV screen wasn’t always the best place for B2B advertisers. It was expensive and impressions were often wasted trying to target a hard-to-pinpoint B2B audience with limited contextual targeting on linear TV.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

Martech Series

OCTOBER 26, 2022

An old adage rings true: “when times are good, advertise; when times are bad, advertise.” Nearly a century ago during The Great Depression, most cereal brands cut their advertising budgets while Kellogg’s doubled it. The company’s profits rose almost 30% and it became the category leader, overtaking Post.

Marketing 87

Marketing A/B Testing Audience Non-Profit 87

Smart-Hub

NOVEMBER 29, 2023

This statistical fact proves the growing importance of connected TV in advertising. This article is here to guide you through the CTV attribution process, as well as to explain the most efficient strategies to follow in order to reach stable advertising income. SmartHub's Features Have No Limits! SmartHub's Features Have No Limits!

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. Retargeting ensures that the advertiser’s product or service isn’t forgotten about during the decision-making process and can provide valuable information to prospects to help them convert.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Automatad Inc.

NOVEMBER 15, 2023

By automating the ad placement process and leveraging data-driven insights, programmatic native advertising empowers you to optimize your ad inventory, delivering relevant and engaging content to your audience while maximizing monetization opportunities. It also allows precise targeting based on real-time data.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. Unlike traditional advertising methods, where you pay for exposure, PPC ensures you’re investing in real, tangible engagement.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

AdvertiseMint

AUGUST 12, 2023

Define your target audience: It is important for brands to clearly define their target audience to develop effective marketing strategies. One of the key considerations for TikTok advertising is understanding the TikTok ads cost. TikTok supports various objectives, including website traffic, app installs, views, and sales.

A/B Testing 52

A/B Testing Audience Click Through Rate Conversion 52

Monetize More

FEBRUARY 8, 2023

It doesn’t matter where you go since all ad managers have access to the same ol’ advertising sources. We strive to drive even the tiniest increments of revenue for you by testing, tweaking, and improving our ad code constantly, ensuring maximum value is available every time ads load on your site. Perplexed right?)

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. What does this mean for advertisers?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Basis

MARCH 14, 2023

Add in the fact that it’s tough to know who precisely is in front of a TV set at a given moment, and it’s clear that, much like the broader marketing landscape , CTV is complex. Read on to learn how to most effectively plan, target, and measure CTV campaigns in today’s digital advertising landscape. but it’s doubly so for marketers.

Advertising 78

Advertising A/B Testing Audience Viewability 78

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

MNTN

JULY 15, 2022

With CTV, advertisers can accurately reach their audience. With precision targeting–unlike linear TV, we can target by job title, we can target by company size so we don’t waste the impressions that you may waste on the linear TV side,” Hatzenbuhler highlighted. It’s that simple.” Watch the Full Webinar.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Martech Series

FEBRUARY 20, 2023

The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success. A/B testing A/B testing is the process of testing various website page variations to see which ones produce the best results.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

MNTN

APRIL 16, 2024

MNTN Performance TV Use Case: Building Connected TV advertising campaigns to reach your target audience How it Works: We’re biased on this one, of course, but the MNTN app and its Performance TV software transform TV into a highly targeted performance marketing channel, one that can sit right alongside paid search and social.

A/B Testing 40

A/B Testing Pop-Up Conversion Advertising 40

Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. Now you need to monetize it. And the best part is that you don’t need to be an ad tech expert to set it up.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Today, this targeting technology, more precisely behavioral targeting , has become the backbone of many digital marketing campaigns. Behavioral targeting is one of the central targeting methods of online advertising.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B Why is this CTV advertising surge happening? How Connected TV Advertising Works.

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

MNTN

FEBRUARY 6, 2024

The options include but are not limited to: Social media platforms Email marketing Websites Print media Broadcasting media Networking events But among this increasingly diverse advertising arsenal, how do you understand which channels are actually driving conversions? Test and Validate Don’t just pick a model and stick with it forever.

Marketing 52

Marketing A/B Testing Conversion Control Group 52

MNTN

JANUARY 3, 2023

Connected TV has made it possible for B2B brands to target their audiences within the TV content they are watching. Ali Haeri, MNTN’s Vice President of Marketing, joined Demand Gen Report to discuss the importance of Connected TV and solutions for brands looking to make their first foray into video advertising.

A/B Testing 52

A/B Testing Audience Video Ads Advertising 52

InMobi

MAY 16, 2017

Most people who came to the booth were curious to hear more about InMobi’s User Acquisition and Remarketing solutions for performance advertising and also our solutions for publishers to monetize their app with the suite of InMobi Video Ads.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

AdvertiseMint

JANUARY 17, 2024

In the world of Google search Ads, callout extensions are a great weapon for advertisers. So, consider what each audience segment needs to know and use these levels wisely! You get to work with 25 characters for each callout, which means short and sweet messages straight to your audience. Sounds great, right?

Ad Click 52

Ad Click Shipping Pop-Up A/B Testing 52

MNTN

DECEMBER 12, 2022

It’s this string of hits that has advertisers taking notice, brands reallocating ad dollars to streaming, and CMOs relying on CTV’s performance marketing capabilities to justify ad budgets and prove ROAS. The second dynamic is the perceived gaps in the platform’s ability to offer effective audience targeting and measurement.

A/B Testing 52

A/B Testing Retargeting Banner Conversion 52