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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing.

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How To Use Facebook Ads for E-Commerce

AdvertiseMint

This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Are Facebook Advertising Campaigns Effective for eCommerce? When done correctly, with engaging content and strategic planning, Facebook advertising can be a powerful tool to grow an eCommerce business.

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How to Scale Your Business Online and Do it Right

AdvertiseMint

1: Identify Your Target Audience Knowing exactly who you want to sell to is crucial for strategically scaling your business. The first step is conducting thorough market research to identify your target audience. Using data analytics can also help you learn more about your audience and potential customers.

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How to use the UA 360 features available in GA4

Martech

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. One last thing I’d highlight is the power of Audiences in GA4. Standard UA customers were more or less limited to activating their Audiences in Google Ads.

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Bluecore Puts the Shopper First with Retail’s Only Predictive Text Message Marketing

Martech Series

The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. While mobile traffic and engagement are increasing, conversions are lagging. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

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The ROI of personalized experiences: Process measurements

Martech

You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. In other words, welcome back to Statistics 101.

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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.