Martech Series

JANUARY 2, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. The post MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind appeared first on MarTech Series. Episode 146: The Bazaarvoice Growth Story with Zarina Stanford, CMO at Bazaarvoice.

MarTech 103

MarTech Retail eCommerce Entertainment 103

AdPulp

SEPTEMBER 21, 2020

This interview is about her story. The post The Suset Laboy Pérez Interview (A Preview) appeared first on Adpulp. Her job is to share her clients’ stories. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria.

Public Relations 98

Public Relations 98

Digiday

OCTOBER 25, 2023

More from the series → We all know what it’s like to be interviewed for a job by a human. This story was first published by Digiday sibling WorkLife This article is part of WorkLife’s special edition, which examines how the jobs and careers of Generation Z professionals will be reshaped and evolve in the AI-informed era.

Media 76

Media Marketing 76

Martech Series

JULY 6, 2022

Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow. The post MarTech Interview with Debjani Deb, CEO at ZineOne appeared first on MarTech Series. Intelligence about consumer behavior will be at the heart of everything we do to engage the consumer.

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. The post MarTech Interview with Laura Goldberg, CMO at Constant Contact appeared first on MarTech Series. Episode 143: Uncovering the Evolution in Retail Media with Mikey Paley, SVP of Business Development, Retailers at Aki Technologies.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech Series

JULY 21, 2022

Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. Throughout this interview, I’ve referred to creative as a process and it is. The post MarTech Interview with Douglas Thede, CEO at Lytho appeared first on MarTech Series. Do you need the ability to track team members’ workflow, or the use of assets?

MarTech 87

MarTech Marketing Agency 87

AdPulp

MAY 5, 2020

In this interview, we learn more about the man and the […]. The post The Adpulp Interview: David T. He makes ads, he draws cartoons, and he started his own ad agency with two friends from Indiana University. Many of us already have an inkling about his perspective on the business thanks to his Ad Land cartoons.

Agency 86

Agency 86

Exchange Wire

MAY 8, 2023

In this exclusive interview on the eve of ATS Madrid 2023, ExchangeWire speaks to Rafael Amieva, general manager, Spain, Outbrain, on how marketers can maximise scale and privacy-conscious targeting capabilities following the deprecation of the third-party cookie. What options are available [.]

Cookies 98

Cookies Marketing 98

Exchange Wire

MAY 31, 2023

The post The Future of Data-Driven CTV: Interview with PubMatic & Adalyser appeared first on ExchangeWire.com. As TV viewing behaviour continues to shift towards streaming services from linear broadcasting, many advertisers are finding it challenging to navigate the fragmented landscape and effectively reach viewers in meaningful ways.

Advertising 98

Advertising 98

Martech Series

SEPTEMBER 12, 2022

Marketing Technology News: MarTech Interview With Konrad Feldman, CEO at Quantcast. The post MarTech Interview With Curt Larson, Chief Product Officer at Sharethrough appeared first on MarTech Series. Moving to more transparent, privacy-first mechanisms won’t be an easy transition for the industry but we’ll land in a better spot.

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech Series

FEBRUARY 6, 2023

Marketing Technology News: MarTech Interview with Cynthia LaRue, Marketing Director at ShipStation Can you talk about what sales-marketing teams need to do to integrate this experience more? First and foremost, businesses need to realize how integral customer service teams are to delivering a great product and exceptional customer experience.

MarTech 85

MarTech Marketing Communications 85

AdPulp

FEBRUARY 7, 2021

This interview is about her story. The post Interview with Suset Laboy Pérez, Co-Owner of Lalaboy PR appeared first on Adpulp. Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. She grew up in Puerto Rico. She has a doctorate in Latin American Studies.

Public Relations 98

Public Relations 98

Martech Series

DECEMBER 29, 2022

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. The post MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus appeared first on MarTech Series. Our clients are continually asking for more data and insights and both of these developments provide a deeper data set to our customers.

MarTech 88

MarTech Marketing Audience Advertising 88

AdPulp

APRIL 7, 2020

The post The Adpulp Interview: Ian Sohn appeared first on Adpulp. He is also one of the advertising professionals who I most want to hear from on Twitter each day. This is the case because I value calm, patient people with an […].

Advertising 84

Advertising 84

Martech Series

DECEMBER 5, 2022

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. The post MarTech Interview With Laura Connell, Consumer Trends Manager at GWI appeared first on MarTech Series.

MarTech 92

MarTech Retail Media Audience 92

Exchange Wire

AUGUST 8, 2022

The post The Rise and Rise of CTV: Interview with Michal Ivry, Aniview appeared first on ExchangeWire.com. CTV is a huge new opportunity across the digital advertising industry and a hot topic as marketers, publishers and ad tech companies seek to capitalise on it.

Ad Tech 97

Ad Tech Advertising Marketing 97

Exchange Wire

AUGUST 24, 2022

In this exclusive interview ahead of ATS Singapore 2022, ExchangeWire speaks to Sonal Patel, managing director, Asia, Quantcast, to discuss how brand-consumer relationships are evolving in APAC, and the unique opportunities and challenges within the market. How are relationships between brands [.].

Marketing 59

Marketing 59

Martech Series

FEBRUARY 1, 2023

Marketing Technology News: MarTech Interview with Nikki (Cassidy) Stone, Executive Vice President, Managing Director at Zenith Given the constant talk of a recession through 2023; what do you feel marketers can do to drive true value and business growth? We use what we call Heap on Heap to truly understand what our users are going through.

MarTech 87

MarTech Marketing Public Relations ROI 87

Martech Series

JUNE 30, 2022

Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow. The post MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media appeared first on MarTech Series. This gives advertisers plenty of scale to find the custom environments relevant to their unique message.

MarTech 97

MarTech Media Cookies Audience 97

Martech Series

DECEMBER 14, 2022

Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs. The post MarTech Interview with Ryan Schram, President & Board Director at IZEA appeared first on MarTech Series. Five predictions you have for the online marketing industry in 2023 and beyond? First, the return of the value exchange.

MarTech 87

MarTech SEO Marketing Agency 87

Clearcode

MAY 11, 2023

Daniel Elad Chief Strategy Officer at TheViewPoint The post Header Bidding Q&A: Interview Series [Part 1] appeared first on Clearcode | Custom AdTech and MarTech Development. Therefore, there are far less SSPs and DSPs involved in the bidding process which makes header bidding less attractive.

Header Bidding 77

Header Bidding Ad Inventory MarTech Marketing 77

Martech Series

JUNE 21, 2022

Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. The post MarTech Interview with Josh Dorward, Managing Director at Cloudinary appeared first on MarTech Series. How can marketers optimize their video marketing tactics to lead to better ROI across the user journey?

MarTech 88

MarTech ROI Audience Media 88

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind. The post MarTech Interview with Linda Shea, Executive Vice President Business Advisory Services at Big Village appeared first on MarTech Series. Episode 146: The Bazaarvoice Growth Story with Zarina Stanford, CMO at Bazaarvoice.

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech Series

JULY 5, 2022

Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. The post MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick appeared first on MarTech Series. Stay current with how each ad network works so you can spend less (and waste less) on ads.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech Series

JANUARY 30, 2023

Marketing Technology News: MarTech Interview with Wayne Matus, Co-Founder | General Counsel & EVP at SafeGuard✓Privacy and Richy Glassberg Co-Founder & CEO Some creative ways for marketers to drive better impact through personalization tactics and common flaws they should avoid when doing so?

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech Series

AUGUST 16, 2022

Marketing Technology News: MarTech Interview With Tal Jacobson, General Manager at CodeFuel. The post MarTech Interview With Dean Coclin, Sr. Getting to this state can be fairly straightforward for small to mid-size orgs but can also be a challenge for larger companies. Adopting DMARC is one way to help secure email ecosystems.

MarTech 83

MarTech Marketing Advertising 83

AdPulp

SEPTEMBER 13, 2020

The post The Rob Schwartz Interview (A Preview) appeared first on Adpulp. Rob is both, and like all of my favorite people, he doesn’t b t. He’s down to earth and he makes time for people—qualities not always found […].

71

71

Digiday

JANUARY 24, 2023

.” The series, which has spotlighted a Semafor journalist texting a question to a politician, business executive or otherwise influential person, will turn into a sponsored 10-minute interview franchise over text. One Good Text” has interviewed Warner Bros.

Banner 69

Banner Media Food Entertainment 69

AdPulp

APRIL 20, 2020

The new interview with me, […]. The post Rob Schwartz Interviews the Interviewer: Hear Us Both On the Disruptor Series Podcast Now appeared first on Adpulp. Today, the Disruptor Series Podcast features 50-plus episodes on Podbean and it’s growing.

Agency 71

Agency Advertising 71

Martech Series

NOVEMBER 29, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. The post MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow appeared first on MarTech Series. When it comes to driving contextual marketing, what are some of the misses you often see in B2B?

MarTech 83

MarTech Marketing Communications Retail 83

Martech Series

JUNE 23, 2022

Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick. The post MarTech Interview with Jerry Luk, Co-Founder & President at Firework appeared first on MarTech Series. Episode 124: Improving the Online Buying Journey with David Greenberg, CMO at Conversica.

MarTech 79

MarTech eCommerce Shipping Conversion 79

Exchange Wire

NOVEMBER 29, 2022

In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the industry has lost sight of the fundamentals of advertising, and how brand-building mediums are evolving to deliver results across the [.]. Interview with Dom Kozak, JCDecaux appeared first on ExchangeWire.com.

Marketing 103

Marketing Advertising 103

Martech Series

SEPTEMBER 13, 2022

Marketing Technology News: MarTech Interview With Vijay Chittoor, Co-founder and CEO, of Blueshift. The post MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen appeared first on MarTech Series. For context, the company has had 7,540 total asset uploads in the last 12-months leveraged by over 2,800 users.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Exchange Wire

FEBRUARY 7, 2023

In this exclusive interview, Kenneth López Triquell, global head of performance at Seedtag, discusses how contextual signals can inform marketers on performance, what tools can help to maximise contextual advertising’s efficacy, and how the industry can assure marketers on the [.]

Marketing 52

Marketing 52

Martech Series

JULY 28, 2022

Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. The post MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone appeared first on MarTech Series. What do you feel B2B marketers need to do today to drive better end to end journeys and customer experiences?

MarTech 85

MarTech Marketing Machine Learning SEO 85

Martech Series

JULY 11, 2022

Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes. The post MarTech Interview With Michal Bignitz, General Manager, Head of Partners at Wix appeared first on MarTech Series. Episode 125: Sell without Selling Out – A Conversation with Andy Paul.

MarTech 82

MarTech SEO eCommerce Conversion 82

Basis

JANUARY 22, 2024

To celebrate this recognition, we asked a few members of our incredible team to share what working at Basis means to them: The post Basis Named Ad Age's #1 Best Place to Work: An Interview with Michelle Michael appeared first on Basis Technologies.

Education 66

Education ROI Media Advertising 66