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Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities

Marketing Dive

in-game ad revenue is expected to top $11.5 billion by 2028, according to eMarketer , and Roblox , already one of the top platforms, is positioned to be a big winner. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? By Peter Adams and Chris Kelly • Feb. 10, 2025 Michael M.

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Peter Naylor Says Upfronts Are Evolving, Not Going Away

VideoWeek

Between Apple’s IDFA (Identifier for Advertisers) restrictions and Google’s will-they-won’t-they on cookies, marketers sought alternative solutions to measure their investments across channels. “I’ve been doing this for a long time, and I remember when the big three were AOL, MSN and Yahoo,” recalls Naylor.

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New Guide from ID5: Building Addressability into the CTV Ecosystem

VideoWeek

Total CTV ad spend is growing rapidly, and is projected by eMarketer to pass $3.73 billion in 2028. Addressability is key for powering accurate targeting, measurement, and attribution, which are all necessary to help marketers confidently invest in CTV. As the guide explains, fragmentation isn’t the only issue.

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Hybrid Solutions and Consolidation to Shape Identity Space This Year

VideoWeek

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.

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Discord strengthens pitch to advertisers with new Orbs virtual reward

Marketing Dive

in-game paid ad revenue is expected to top $11 billion by 2028, according to eMarketer. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. With more than 80% U.S. or its subsidiaries.

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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

VideoWeek

.” The Week in Tech Google Ends Plans to Introduce New Cookie Choice Mechanism Following five years of industry upheaval since Google first announced its intention to kill off third-party cookies in its Chrome web browser, were now back to square one. Read more on VideoWeek.

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Media Complexity in the Marketing Landscape

Basis

The convoluted nature of the ad tech supply chain also creates opportunities for fraud. Ad operations professionals have long noted that “How hard it is to track down bad actors in the supply chain” is one of the biggest challenges in addressing issues with ad quality. from 2021 to 2028.