Single Grain

JUNE 30, 2025

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. Brands that reach synthetic data maturity by 2026 will gain a sustainable competitive advantage. Early adopters demonstrate 2.3

Advertising

Advendio

APRIL 14, 2025

By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth. The Key Factors Driving Retail Media Growth: Retailers Control First-Party Data → As third-party cookies disappear, advertisers are shifting budgets toward retailers with direct consumer insights.

ROI

Single Grain

MAY 1, 2025

by 2026 AI integration in marketing has doubled since 2022 , now powering 17.2% Future Projections Looking ahead to 2026, marketing leaders forecast stronger budget growth: 8.9% Key Takeaways Marketing budgets now represent 9.4% of company revenues and 11.4% of overall company budgetssignificant increases from 7.7%

Marketing

Marketing Dive

JULY 28, 2025

The products are part of a full, permanent crispy-chicken platform that will roll out by 2026. Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Crispy chicken is having a moment, but our fans made it a movement,” said Taco Bell CMO Taylor Montgomery, in a statement.

Food

Marketing Dive

JULY 30, 2025

Starbucks has 34 million 90-day active members in its rewards program, and it is planning “significant” improvements for early 2026, including features focused on growing loyalty, brand love and engagement. The Oreo Reese’s Cookie? Starbucks this year has made significant investments in marketing as part of its turnaround efforts.

Marketing

Marketing Dive

AUGUST 7, 2025

The ESPN-centered deals, along with an announcement that Hulu will be fully integrated into Disney+ in 2026, demonstrate how Disney is evolving to shore up losses from linear TV amid the continued growth of cord-cutting. ESPN’s WWE pact is a five-year deal that begins in 2026 and is worth $1.6 By Chris Kelly • Dec. or its subsidiaries.

Entertainment

VideoWeek

JUNE 20, 2025

CMA Launches Consultation on Releasing Google From Privacy Sandbox Commitments The UK’s Competition and Markets Authority (CMA) could release Google from its Privacy Sandbox commitments, in light of the tech giant’s decision to keep using cookies in Chrome.

Demand Side Platform

Marketing Dive

JULY 8, 2025

on broadcast TV and online video platforms starting this month before rolling out to Canada in August and other markets through 2026. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers.

Food

Monetize More

MAY 16, 2025

Microsoft announced on May 14th that it would be shutting down its Invest DSP platform, effective February 28, 2026. They’ve outlined a clear transition timeline, promising stability through Q1 2026. The contrast couldn’t be starker. Traditional DSPs chase anonymous users across the fragmented web.

Advertising

Advendio

APRIL 14, 2025

According to eMarketer , retail media ad spend is expected to surpass $100 billion by 2026, outpacing social media ad growth. Several factors drive this surge: First-party data advantage: With third-party cookie deprecation, advertisers seek direct access to retailer-owned shopper data.

Retail

Ad Monsters

JULY 8, 2025

According to her, several of the large consultancies estimate that over 75% of brands will have deployed agents by the end of 2026. And as cookies continue to crumble, publishers are taking matters into their own hands—rebuilding identity maps, defining clean room strategies, and strengthening internal controls.

Ad Ops

VideoWeek

JULY 24, 2025

A draft law isn’t expected until 2026. Dark patterns, as mentioned, are common in cookie and data collection consent banners. And a Digital Fairness Act which gives more clarity to specific bad digital practices could ensure more consistent consumer protection across the EU. A full explainer of dark patterns is available here.

Banner

Marketing Dive

AUGUST 6, 2025

prepares to host the 2026 FIFA Men’s World Cup, as well as the 2028 Summer Olympic Games in Los Angeles. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. Published Aug. or its subsidiaries.

Pop-Up

Marketing Dive

JUNE 11, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. You can unsubscribe at anytime. or its subsidiaries.

Cookies

Martech Series

OCTOBER 26, 2022

trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according to the International Data Corporation (IDC) Worldwide Digital Transformation Spending Guide. trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according to the IDC Worldwide Digital Transformation Spending Guide.

Manufacturing

Martech

AUGUST 10, 2022

Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. ” Read next: Google again delays third-party cookie deprecation. What if, a year from now, Google punts it back to 2026? The reason? ” The shadow of ADPPA.

Cookies

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., The deprecation of third-party cookies. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Marketing

Martech Series

OCTOBER 6, 2022

billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. GumGum, a contextual-first, global digital advertising platform, announces that it has broken the $1 billion dollar ad spend milestone.

Marketing

Ad Monsters

SEPTEMBER 3, 2024

Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. It is also expected to reach $100B by 2026. It’s quickly becoming a huge market for advertisers, reaching $46B of ad spend in 2023. Here’s why.

Retail

Smarty Ads

FEBRUARY 6, 2023

They are New Publishers of the post-cookie world, offering advertisers and brands their inventory and expanding their boundaries through programmatic advertising. Today, according to IAB research, 92% of European advertisers are already cooperating with retailers, and by 2026.

Retail

Basis

DECEMBER 21, 2022

With Google having repeatedly delayed the deprecation of third-party cookies , it’s easy to feel like advertisers have all the time in the world before the cookieless future becomes the cookieless present. And as advertisers know, transitioning away from third-party cookies isn’t done with a snap of a finger: It’s a process , not an event.

Cookies

Clearcode

FEBRUARY 21, 2023

Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. Even though Google Chrome is set to shut off support for third-party cookies in 2024, there is still a lot at play for Google’s Privacy Sandbox.

Cookies

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers.

MarTech

Ad Monsters

MARCH 13, 2024

But don’t worry about that yet, the new Fenced Frames requirement of the Privacy Sandbox has been pushed until 2026. Which will further restrict data from moving across domains, essentially preventing cross-site tracking. We’ll all be talking about that soon enough… What Do Publishers Do?

Fill rate

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. Key market drivers for DSPs are the demise of third-party cookies, new and emerging digital channels, the development of new ad formats, a focus on contextual and content-driven advertising, and regulatory compliance.

Demand Side Platform

Basis

SEPTEMBER 20, 2022

trillion by 2026. And as food and beverage advertisers face the deprecation of third-party cookies, the challenge of doing so is about to increase dramatically. Everyone’s gotta eat and drink, so to a certain extent, demand will never diminish. Food and beverage retail sales will reach an estimated $1.23

Food

VideoWeek

DECEMBER 13, 2022

This is expected to top €25 billion by 2026. Investment is likely to ramp up in large part as a response to the deprecation of the third-party cookie. In Europe specifically, IAB Europe pegs retail media spend this year at €8 billion. Advertisers are also likely to increase spending as their own investments in data begin to pay off.

Retail

Clearcode

OCTOBER 21, 2024

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. Will Google’s Privacy Sandbox Ever Go Live?

Cookies

Martech Series

DECEMBER 27, 2022

One of these was the deadline extension for third cookie deprecation to the second half of 2024. With Firefox and Safari starting to block third party cookies on their browsers, marketers have been expecting the same for Chrome users for a few years now. First party data reliance.

Ad Tech

VideoWeek

JUNE 11, 2024

All eyes are on retail media in the runup to Cannes, with the channel forecast to outpace linear TV spend by 2026. And with Google phasing out third-party cookies in Chrome, signal loss on the open web is often cited as a key driver of retail media spending. “Retail media is still mainly sponsored ads,” observes Westcott.

Retail

Basis

APRIL 3, 2024

One report estimates that by 2026, a whopping 90% of online content will be generated by AI. Data Privacy As advertisers grapple with the deprecation of third-party cookies in Chrome and wider issues surrounding signal loss , AI has emerged as a powerful tool for enabling privacy-friendly personalized marketing.

Advertising

Digiday

JUNE 15, 2022

alone, retail media ad sales are expected to climb 39% from $29 billion in 2021 to $40 billion in 2022, according to Forrester, which predicts that could double to $85 billion by 2026. In the U.S.

Retail

Basis

NOVEMBER 7, 2023

These types of geo-based targeting tactics are expected to grow even more prominent if Google does indeed deprecate third-party cookies in Chrome over the course of the election cycle. Of those, 51% leveraged congressional district targeting, while 32% used state senate district targeting.

Advertising

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech

Smart-Hub

OCTOBER 16, 2023

By 2023, retail media networks have evolved into complex, data-driven organizations, acting as the new publishers in a post-cookie era. Projections indicate that retail media spending in the US will reach $100 billion by 2026, creating an entirely new and profitable category within performance marketing.

Retail

Basis

JANUARY 4, 2023

And by 2026, non-pay TV households are projected to outnumber pay TV households by more than 25 million users. The macro trend within the TV landscape is clear—streamers are slowly dethroning linear TV: 230 million Americans will use a connected TV (CTV) in 2023, which equates to 67.8% of the population. There’s a new privacy landscape.

Advertising

Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. However, it is important to remember that cookies are fading away. The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way.

Ad Exchange