Advendio

JUNE 26, 2025

billion in 2026, up from $59.6 Outlook: The Future Is Travel-Centric Commerce As third-party cookies sunset and customer acquisition costs rise, the value of authenticated, high-intent traffic skyrockets. According to Insider Intelligence , U.S. retail media ad spend will reach $85.7 Travel platforms are uniquely positioned to benefit.

Retail 52

Retail Real Estate Media Ad Ops 52

Basis

JUNE 2, 2025

While Googles flirtation with cookie deprecation was a significant driver of commerce medias rise, its decision to keep third-party cookies likely wont impact advertisers interest in the channel. Even in light of Googles latest pivot, advertisers are still focused on first-party data, says Frye.

Retail 56

Retail Media Cookies Audience 56

Advendio

APRIL 14, 2025

According to eMarketer , retail media ad spend is expected to surpass $100 billion by 2026, outpacing social media ad growth. Several factors drive this surge: First-party data advantage: With third-party cookie deprecation, advertisers seek direct access to retailer-owned shopper data.

Retail 52

Retail Ad Inventory Cookies ROI 52

Advendio

APRIL 14, 2025

By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth. The Key Factors Driving Retail Media Growth: Retailers Control First-Party Data → As third-party cookies disappear, advertisers are shifting budgets toward retailers with direct consumer insights.

ROI 52

ROI Retail Media Ad Inventory 52

Martech Series

OCTOBER 6, 2022

billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. GumGum, a contextual-first, global digital advertising platform, announces that it has broken the $1 billion dollar ad spend milestone.

Marketing 98

Marketing MarTech Cookies Communications 98

Single Grain

MAY 1, 2025

by 2026 AI integration in marketing has doubled since 2022 , now powering 17.2% Future Projections Looking ahead to 2026, marketing leaders forecast stronger budget growth: 8.9% Key Takeaways Marketing budgets now represent 9.4% of company revenues and 11.4% of overall company budgetssignificant increases from 7.7%

Marketing 52

Marketing ROI Finance Media 52

Ad Monsters

SEPTEMBER 3, 2024

Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. It is also expected to reach $100B by 2026. It’s quickly becoming a huge market for advertisers, reaching $46B of ad spend in 2023. Here’s why.

Retail 98

Retail Media Marketing Manufacturing 98

Smarty Ads

FEBRUARY 6, 2023

They are New Publishers of the post-cookie world, offering advertisers and brands their inventory and expanding their boundaries through programmatic advertising. Today, according to IAB research, 92% of European advertisers are already cooperating with retailers, and by 2026.

Retail 52

Retail Advertising Cookies Media 52

Basis

DECEMBER 21, 2022

With Google having repeatedly delayed the deprecation of third-party cookies , it’s easy to feel like advertisers have all the time in the world before the cookieless future becomes the cookieless present. And as advertisers know, transitioning away from third-party cookies isn’t done with a snap of a finger: It’s a process , not an event.

Cookies 98

Cookies Advertising Marketing Media 98

Marketing Dive

JULY 8, 2025

on broadcast TV and online video platforms starting this month before rolling out to Canada in August and other markets through 2026. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers.

Food 54

Food Ad Tech Agency CPM 54

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers.

MarTech 98

MarTech Media Conversion Rate Audience 98

Clearcode

FEBRUARY 21, 2023

Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. Even though Google Chrome is set to shut off support for third-party cookies in 2024, there is still a lot at play for Google’s Privacy Sandbox.

Cookies 97

Cookies GDPR Advertising Display Advertising 97

Ad Monsters

MARCH 13, 2024

But don’t worry about that yet, the new Fenced Frames requirement of the Privacy Sandbox has been pushed until 2026. Which will further restrict data from moving across domains, essentially preventing cross-site tracking. We’ll all be talking about that soon enough… What Do Publishers Do?

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. Key market drivers for DSPs are the demise of third-party cookies, new and emerging digital channels, the development of new ad formats, a focus on contextual and content-driven advertising, and regulatory compliance.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

JUNE 30, 2025

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. Brands that reach synthetic data maturity by 2026 will gain a sustainable competitive advantage. Early adopters demonstrate 2.3

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

Basis

SEPTEMBER 20, 2022

trillion by 2026. And as food and beverage advertisers face the deprecation of third-party cookies, the challenge of doing so is about to increase dramatically. Everyone’s gotta eat and drink, so to a certain extent, demand will never diminish. Food and beverage retail sales will reach an estimated $1.23

Food 98

Food Advertising Cookies Marketing 98

VideoWeek

DECEMBER 13, 2022

This is expected to top €25 billion by 2026. Investment is likely to ramp up in large part as a response to the deprecation of the third-party cookie. In Europe specifically, IAB Europe pegs retail media spend this year at €8 billion. Advertisers are also likely to increase spending as their own investments in data begin to pay off.

Retail 59

Retail Media Advertising Cookies 59

Clearcode

OCTOBER 21, 2024

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. Will Google’s Privacy Sandbox Ever Go Live?

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

Martech Series

DECEMBER 27, 2022

One of these was the deadline extension for third cookie deprecation to the second half of 2024. With Firefox and Safari starting to block third party cookies on their browsers, marketers have been expecting the same for Chrome users for a few years now. First party data reliance.

Ad Tech 105

Ad Tech Ad Server Video Ads Cookies 105

VideoWeek

JUNE 11, 2024

All eyes are on retail media in the runup to Cannes, with the channel forecast to outpace linear TV spend by 2026. And with Google phasing out third-party cookies in Chrome, signal loss on the open web is often cited as a key driver of retail media spending. “Retail media is still mainly sponsored ads,” observes Westcott.

Retail 64

Retail Agency Media Cookies 64

Basis

APRIL 3, 2024

One report estimates that by 2026, a whopping 90% of online content will be generated by AI. Data Privacy As advertisers grapple with the deprecation of third-party cookies in Chrome and wider issues surrounding signal loss , AI has emerged as a powerful tool for enabling privacy-friendly personalized marketing.

Advertising 98

Advertising Machine Learning Non-Profit Cookies 98

Digiday

JUNE 15, 2022

alone, retail media ad sales are expected to climb 39% from $29 billion in 2021 to $40 billion in 2022, according to Forrester, which predicts that could double to $85 billion by 2026. In the U.S.

Retail 69

Retail Ad network Media Retargeting 69

Basis

NOVEMBER 7, 2023

These types of geo-based targeting tactics are expected to grow even more prominent if Google does indeed deprecate third-party cookies in Chrome over the course of the election cycle. Of those, 51% leveraged congressional district targeting, while 32% used state senate district targeting.

Advertising 98

Advertising Education Audience Cookies 98

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Smart-Hub

OCTOBER 16, 2023

By 2023, retail media networks have evolved into complex, data-driven organizations, acting as the new publishers in a post-cookie era. Projections indicate that retail media spending in the US will reach $100 billion by 2026, creating an entirely new and profitable category within performance marketing.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Basis

JANUARY 4, 2023

And by 2026, non-pay TV households are projected to outnumber pay TV households by more than 25 million users. The macro trend within the TV landscape is clear—streamers are slowly dethroning linear TV: 230 million Americans will use a connected TV (CTV) in 2023, which equates to 67.8% of the population. There’s a new privacy landscape.

Advertising 98

Advertising Pop-Up Retail Real Estate 98

Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. However, it is important to remember that cookies are fading away. The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The Industry Reacts to Google’s Crumbling Cookie Timeline, read on VideoWeek. The Week in Tech. Ad of the Week.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Single Grain

MARCH 21, 2022

consumers (and will be the largest consumer base by 2026), it doesn't make sense to completely ignore them. A cookie-cutter approach won't make it. For brands that don’t sell exclusively to young people, it may seem easy to disregard this audience and continue to focus the ad spend on other platforms.

Agency 59

Agency SEO Media Audience 59

Single Grain

JULY 18, 2023

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. These technologies can analyze vast amounts of cookie data, enabling more accurate audience targeting, ad placement optimization and predictive modeling for campaign performance.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

SEPTEMBER 22, 2023

It is crucial for us to legitimise the performance of our media by investigating new deterministic measures by reconciling conversion and exposure data in the post-cookie era,” said Sylvia Tassan Toffola, General Director at TF1 PUB. The commercial broadcaster takes the rights from Channel 4 whose contract expires in 2024.

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Digital TV Research has forecast FAST revenues in the US to double to $30 billion by 2026. Last week the company revealed that Tubi’s sales grew 25 percent in Q4 to surpass $200 million.

Viewability 52

Viewability Audience Media Ad Tech 52

Monetize More

MAY 16, 2025

Microsoft announced on May 14th that it would be shutting down its Invest DSP platform, effective February 28, 2026. They’ve outlined a clear transition timeline, promising stability through Q1 2026. The contrast couldn’t be starker. Traditional DSPs chase anonymous users across the fragmented web.

Advertising 52

Advertising Cookies Impressions Viewability 52

Ad Monsters

JULY 8, 2025

According to her, several of the large consultancies estimate that over 75% of brands will have deployed agents by the end of 2026. And as cookies continue to crumble, publishers are taking matters into their own hands—rebuilding identity maps, defining clean room strategies, and strengthening internal controls.

Ad Ops 72

Ad Ops Machine Learning Cookies Ad Tech 72

Single Grain

NOVEMBER 28, 2023

Here’s a few key stats illustrating the future of digital marketing in the metaverse: It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). Third-party cookie depreciation. For now, much of that data is collected via third-party cookies. In the U.S.,

Advertising 125

Advertising Marketing Ad Exchange Retail 125

Basis

DECEMBER 13, 2024

For much of the year, marketing teams braced for Googles long-anticipated deprecation of third-party cookies in Chromeonly for the search giant to change its plans for the third time. (At 2024 has been another transformative year for advertisers.

Cookies 98

Cookies Media Advertising Agency 98