Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Marketing

Ad Monsters

JANUARY 15, 2025

CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. As we delve into the key takeaways from CES 2025, it’s evident that ad tech is going through a significant transformation, but the industry is no stranger to change.

Ad Tech

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone.

MarTech

Adweek

AUGUST 5, 2025

The honorees represent an array of disciplines, from creative advertising to commerce and influencer marketing, reflecting the diversity of talent shaping the future of the industry. The AHOA induction ceremony and celebration will take place on November 20, 2025, at Pier Sixty in New York City.

Advertising

Marketing Dive

JULY 8, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Courtesy of State Farm For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic.

Marketing

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising

Adweek

AUGUST 4, 2025

FG Trade/Getty Images By Paul Hiebert --> The vast majority of marketers and advertisers said their organization is committed to incorporating artificial intelligence (AI) into its daily operations, according to a recent survey of ADWEEK readers. But adopting AI is far from a stress-free endeavor. Despite employment at U.S.

Marketing

Adweek

JUNE 18, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Experiential Marketing Call for Nominations: ADWEEKs 2025 Experiential Awards From the dazzling to the educational, send in your best activations of the year. Enter HERE by Aug. 12: Entry fee increases to $695 Aug. Email SUBSCRIBE Loading.

Pop-Up

Adweek

JUNE 18, 2025

Starting in Q4 2025, select advertisers will be able to reach targeted, strategic audiences and measure the impact of their streaming and linear media campaigns within NBCUniversal’s live sports moments. Using Walmart as a marketer was a great way to test. The challenge for marketers is getting the reach in the timeframe you need.

Advertising

Adweek

JUNE 12, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Social Media Week Social Media Week 2025 Sessions - Day 1 Catch up on all that took place on the first day of SMW By Mark Mwachiro --> Another successful Social Media Week is in the books, and the 2025 edition did not disappoint.

Media

Martech

DECEMBER 9, 2024

Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. While AI can map touchpoints and optimize engagement, it is marketers who shape the narrative.

Marketing

Digital Remedy

DECEMBER 11, 2024

As we approach the new year, the health and wellness industry continues to dominate consumer behavior and shape the marketing landscape. In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. is now $13.4k

Marketing

Basis

JANUARY 2, 2025

The ability to integrate new innovations into existing strategies, while also balancing this innovation with practicality, will define success in 2025. Then, of course, Google walked back its formal cookie deprecation plans, pivoting instead to a user opt-in approach thats set to take place sometime in 2025. billion in the US.

Advertising

Adweek

JUNE 10, 2025

The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer marketing business in more than 70 markets. In Q1 2025, it reported a 5% dip in revenue and forecast flat to declining revenues for 2025. To do so, it will create a bespoke team called “OneMars.”

Media

Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

Retail

AdExchanger

DECEMBER 18, 2024

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing.

Advertising

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice 5 Marketing Lessons From Anna Wintour’s Leadership and Legacy Everyone knows what she stands for. She is, in my opinion, an expert marketer in her own right. And she never waited for culture to arrive neatly packaged. She stayed close to it.

Fashion

Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks.

Marketing

Adweek

JUNE 17, 2025

Audrey Kemp Audrey Kemp is a staff reporter for Adweek based in New York City.

Pharmaceuticals

Adweek

JULY 14, 2025

marketing Mercedes-Benz By Cydney Lee --> Mercedes-Benz is turning the page on Jon Hamm’s 15-year run as its brand voice, replacing the actor with Lucy Liu. Liu was chosen after Mercedes-Benz chief marketing officer (CMO) Melody Lee, and her team blindly listened to over 200 voices over several months. “We

Manufacturing

Basis

DECEMBER 4, 2024

Evolving Sentiments Around AI : After a year dominated by both hype and scrutiny around AI, advertisers face critical decisions about how to integrate the technology into their marketing—and their tech stacks. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising

Ad Monsters

JANUARY 2, 2025

2025 will be an interesting year for retail media, especially in the groceries category. 1: Amazon Advertising: King of Cross-Channel Marketing It’s no surprise that Amazon Advertising dominates the American retail media space, grabbing 75% of the marketer’s dollars.

Retail

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Marketers must ensure their data house is in order and have the right creative assets to connect with audiences on diverse networks. billion in 2025.

Advertising

Adweek

AUGUST 5, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Measurement Nielsen, WPP Media Reach Agreement on Expanded Audience Measurement It covers TV, streaming, audio, and cross-platform ad-performance via Nielsen One Intelligent marketing system WPP Open will be infused with Nielsen’s insights.

Audience

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? But while Google yoyoed through 2024, marketers kept course.

Cookies

Digiday

JANUARY 12, 2025

However, one startup’s new partnerships with two major TV manufacturers are just one of the many ways AI was showcased in Las Vegas last week during CES 2025. At CES 2025 last week, a startup called TheTake announced new deals with LG and Samsung, bringing its total footprint to more than 30 million devices.

Advertising

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Dig deeper: How marketing ops can learn to speak C-suite The forecasting train is coming: Is B2B marketing ready? B2B marketing is a great example.

Marketing

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Marketing

Adweek

JUNE 17, 2025

Prior to joining in Aug. 2024, she was editorial assistant at Billboard. Her work has also appeared in W Magazine, GRAMMY.com, Pigeons & Planes, Vulture and more.

Entertainment

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Whats the most promising breakthrough you see for contextual targeting in 2025 (e.g., Kerel is also an adjunct professor at Kean University, teaching digital and sports marketing.

Cookies

Adweek

JUNE 18, 2025

Prior to joining in Aug. 2024, she was editorial assistant at Billboard. Her work has also appeared in W Magazine, GRAMMY.com, Pigeons & Planes, Vulture and more. By submitting your email, you agree to our Terms of Use and Privacy Policy. You may opt-out anytime by clicking unsubscribe from the newsletter or from your account.

Media

Adweek

JUNE 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent WPP CEO Mark Read to Exit After 7 Years Search for a successor underway before Read steps down in December Reads exit follows a tumultuous start to 2025. Read’s exit follows a turbulent start to 2025 for WPP.

Agency

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing

Basis

JULY 21, 2025

Ad curation isn’t a new concept, but in 2025, advertisers are embracing it with renewed urgency. The Rise of Intentional Media Buying In 2025, intentional media buying isn’t just a best practice—it’s a strategic necessity. Concerns around waste, brand safety, and personalization are at the forefront for most marketers.

Non-Profit

Adweek

JUNE 17, 2025

billion in ad revenue from YouTube in the first quarter of 2025. The platform boasts 2.53 billion active users, and Google reported $8.93

Retail

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest.

MarTech