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In 2025, DDB surpassed its 2023 award tally, earning a total of 112 Lions, including 20 Gold, 37 Silver, and 51 Bronze in addition to the four Grand Prix. ” DDB’s parent company, Omnicom, is due to complete its acquisition of IPG in the second half of 2025. Rebecca Stewart Rebecca is Adweeks Europe brand editor.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Publicis Conseil Wins Cannes Lions Agency of the Year 2025 The French agency took home 18 Lions across campaigns for AXA, Renault, Orange, and more Publicis Conseil is widely regarded as the leading French agency.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Watch All the Cannes Lions 2025 Grand Prix Winners ADWEEK rounds up the top winners from each category across the festival. That’s our promise to our consumers,” said Werner Hesse-Quack, Penny’s head of brand marketing.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights Coke Pops, Maruchan Cools: The Brands Winning and Losing Gen Z in 2025 The 10 brands growing with Gen Z—and the 10 falling behind Gen Z shoppers are expected to surpass Baby Boomers in global spending by 2029.
Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. ZoomInfo customers aren’t just selling — they’re winning.
For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. While CES showcases futuristic tech and serves as a.
For the marketing industry, it's an opportunity to scope. Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but didn't settle into its once-a-year, early January cadence until the late 1990s.
Plus, join Sprout Social’s Brittany Hennessy for a deep dive into how AI-powered creator discovery, smarter content alignment, and a fresh take on brand safety are making influencer marketing the MVP of the media mix. Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022.
In a time when the only constant in marketing is change, more than 100 senior marketing leaders gathered at the 2025 ADWEEK Marketing Vanguard Summit to do what they do […]
AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Nielsen’s The Gauge Streaming Ratings for May 2025: Streaming Passes Linear Streaming outperformed the combination of broadcast and cable for the first time Streaming is passing linear. drop from the previous month to stand at 20.1%.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Experiential Marketing Call for Nominations: ADWEEKs 2025 Experiential Awards From the dazzling to the educational, send in your best activations of the year. Enter HERE by Aug. 12: Entry fee increases to $695 Aug. Email SUBSCRIBE Loading.
Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. The success of advertising rests on clear, concise, and culturally considerate communication. Everyone was left a little shaken following Mark Zuckerberg's.
If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business.
See the media distribution ranking below: Nielsen’s May 2025 Distributor Gauge Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners.
Ivan Piedra Photography By Mark Mwachiro --> Another successful Social Media Week is in the books, and the 2025 edition did not disappoint. The final day of SMW featured conversations with Angela Zepeda, global head of marketing at X, as well as with brand leaders at McDonald’s, Nissan United, OLIPOP, Strands Entertainment, and more.
Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Courtesy of State Farm For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Social Media Week Social Media Week 2025 Sessions - Day 1 Catch up on all that took place on the first day of SMW By Mark Mwachiro --> Another successful Social Media Week is in the books, and the 2025 edition did not disappoint.
Starting in Q4 2025, select advertisers will be able to reach targeted, strategic audiences and measure the impact of their streaming and linear media campaigns within NBCUniversal’s live sports moments. Using Walmart as a marketer was a great way to test. The challenge for marketers is getting the reach in the timeframe you need.
CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. As we delve into the key takeaways from CES 2025, it’s evident that ad tech is going through a significant transformation, but the industry is no stranger to change.
At market research firm Kantar's Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies for growing in a time of tariffs and economic uncertainty.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice 5 Marketing Lessons From Anna Wintour’s Leadership and Legacy Everyone knows what she stands for. She is, in my opinion, an expert marketer in her own right. And she never waited for culture to arrive neatly packaged. She stayed close to it.
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone.
Sports marketing and commercial strategy firm Gold Rabbit Sports, whose roster of clients includes the Kansas City Chiefs, MLS, and sports sponsors around the world. ” Jason Notte Jason is an Adweek staff writer covering sports marketing.
Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research.
The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer marketing business in more than 70 markets. In Q1 2025, it reported a 5% dip in revenue and forecast flat to declining revenues for 2025. To do so, it will create a bespoke team called “OneMars.”
At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEK’s chief content officer, Zoe Ruderman, to discuss their business philosophy, which starts with the idea that everyone is a creator.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Sports Marketing News Telemundos Marketing Blitz for 2026 FIFA World Cup Begins Now One year before the tournament, Telemundo unveils a campaign, original programming and National Fútbol Day. of Paramounts domestic workforce.
GoDaddy, Consul Appliances, and AXA each won a Grand Prix at Cannes Lions 2025 for standout campaigns in B2B marketing, creative data use, and direct impact.
Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. While AI can map touchpoints and optimize engagement, it is marketers who shape the narrative.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Apples Tor Myhren Says AI Will Not Save Us in Rallying Cry for Human Creativity The marketing leader opened Cannes Lions by arguing for human craft as the industrys superpower. Like last year, AI will likely be a hot topic at Cannes Lions.
Prior to joining in Aug. 2024, she was editorial assistant at Billboard. Her work has also appeared in W Magazine, GRAMMY.com, Pigeons & Planes, Vulture and more.
The campaign by TBWAMedia Arts Lab uses the “ridiculously simple” idea, as Apple’s marketing leader Tor Myhren previously called it , to position the iPhone as the only tool needed to shoot something great. The tagline has even become part of the vernacular for photographers and videographers. Email SUBSCRIBE Loading.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Member Content MARKETING VANGUARD MEMBER DIRECTORY --> MARKETING VANGUARD MEMBER DIRECTORY MEMBERS R. Beauty Chief Integrated Marketing Officer l e.l.f. Beauty Doug Zarkin CMO | Take 5 CMO | Take 5 R. Email SUBSCRIBE Loading.
Prior to joining in Aug. 2024, she was editorial assistant at Billboard. Her work has also appeared in W Magazine, GRAMMY.com, Pigeons & Planes, Vulture and more. By submitting your email, you agree to our Terms of Use and Privacy Policy. You may opt-out anytime by clicking unsubscribe from the newsletter or from your account.
Ryan Joe By Ryan Joe --> Adobe spent twice as much on its Cannes Lions presence this year compared to last year, its vp of marketing, Stacy Martinet, told ADWEEK. He has been covering data-driven marketing and advertising for over a decade, striving to make its complexities understandable and accessible.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent WPP CEO Mark Read to Exit After 7 Years Search for a successor underway before Read steps down in December Reads exit follows a tumultuous start to 2025. Read’s exit follows a turbulent start to 2025 for WPP.
They are also able to send vouchers and offers, and beta-test marketing messaging. This is an extension of the app, enabling companies to create a profile and communicate directly with customers in real-time, offering updates and answering questions. Meta, through its various ad businesses, made over $160 million in ad revenue in 2024.
advertising and marketing companies are down more than 10% since January 2022. marketing and advertising companies—from ad giants IPG and Omnicom to Publicis agencies Digitas and Starcom—figures from employment data provider Live Data Technologies reveal staff positions have declined more than 10% since January 2022.
Ad Agency Employment Dips As Overall Job Market Grows Agency employment is down nearly 4% from its peak two years ago DNY59/Getty Images By Paul Hiebert --> While the U.S. Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights U.S.
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