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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. Leveraging the power of AI and machine learning is crucial for thriving in the era of hyper-personalization.

Marketing 131
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Data, AI and advertising: 2025 predictions

Martech

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

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2025 Advertising Trends: What Agencies Need to Know

Basis

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Looking to 2025 and beyond, agencies are preparing for a future that is as much about overcoming challenges as it is about capitalizing on new opportunities. Then check out Reality Check: The 2025 Advertising Trends Report.

Agency 97
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2025 Programmatic Advertising Trends to Know

Basis

The ability to integrate new innovations into existing strategies, while also balancing this innovation with practicality, will define success in 2025. Then, of course, Google walked back its formal cookie deprecation plans, pivoting instead to a user opt-in approach thats set to take place sometime in 2025. billion in the US.

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What Does Retail Media Have in Store for 2025?

Ad Monsters

In 2025, retailers, brands, and platforms will focus on refining strategies, building smarter collaborations, and delivering measurable results. Incrementality Gets Smarter with Advanced Techniques Measuring incrementality will remain a priority, but in 2025, the tools we use will evolve.

Retail 102
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Google Ads to deprecate enhanced CPC for search and display ads

Martech

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. However, newer machine learning options like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS) offer more automated tools to improve performance. Why we care. Email: Business email address Sign me up!

CPC 117
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AI transformation: 2025 predictions

Martech

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.