the-mobile-consumer-is-the-consumer 
illumin
DECEMBER 14, 2023
The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.
illumin
DECEMBER 14, 2023
The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.
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Adtelligent
JULY 19, 2022
Mobile search advertising is on the rise. What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. Types of digital advertising channels. Search advertising.
InMobi
DECEMBER 13, 2019
The mobile app advertising market grew by leaps and bounds in 2019. Why did mobile advertising spending grow in 2019? 2019 was the year that people spent more time looking at and using mobile devices than they did watching television. By 2021, close to half of every person on Earth will likely have a smartphone. In the U.S.,
VideoWeek
MARCH 17, 2023
RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. Top Stories Streaming Growth Helps Cover TV Ad Downturn for RTL Group European broadcasting group RTL Group released its full year financial results this year, reporting 8.8 percent full-year growth in revenues, and 1.6 percent year-on-year.
VideoWeek
DECEMBER 8, 2023
In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. “We will confirm the consequences of this as we work through our budgets in the coming months.”
VideoWeek
APRIL 26, 2024
Discovery Launches First-Party Data Platform Olli Warner Bros. Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory.
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