MNTN

JANUARY 6, 2025

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

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MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. Not a video expert? Spoiler alert: it’s not even close.

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Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). But the question is: do you know how to use AI for paid ads? Target ROAS : Automatically adjusts bids to maximize return on ad spend. Cost per click (CPC).

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Single Grain

MAY 31, 2025

Hybrid approaches combining AI automation with human expertise show the most promise, with case studies demonstrating up to 50% increases in return on ad spend when implementing this balanced strategy. Diversify Ad Placements and Formats With traditional search ads facing visibility challenges, diversification becomes crucial.

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Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. Additionally, 39% of consumers find voice ads to be more engaging.

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Advertising Click Through Rate Display Advertising ROI 102

Adtelligent

JULY 19, 2022

billion by 2025. However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. The continuous growth of mobile ad spending. Importance.

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Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

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