Ad Monsters

JANUARY 24, 2025

In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations. The same behavior will repeat as browsers let users choose whether to accept third-party cookies. Smart brands recognize this.

Media

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising

Martech

JANUARY 14, 2025

Froggatt explained: I think this is part of getting away from cookie and partner-based measurement. Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge.

Advertising

Ad Monsters

DECEMBER 17, 2024

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024.

Marketing

Marketing Dive

JULY 21, 2025

Published July 21, 2025 Jessica Hammers Editor post share post print email license Chips Ahoy's limited-edition "Stranger Things" cookie features a chocolate base, fudge chips and the brand’s first fruit-flavored filling. There, they can search for hidden cookies that translate into real-life prizes.

Cookies

YieldBird

JULY 1, 2025

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Now, in mid-2025, the reality is far more complicated-and for many in the industry, quite surprising. Instead of default blocking, Google decided to let users manage cookies via privacy settings , keeping them enabled by default. Why the change?

Cookies

Martech

DECEMBER 20, 2024

We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.” The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. “The industry is changing so rapidly. Processing.

Retail

illumin

APRIL 24, 2025

The search engine giant will no longer be removing third-party cookies on Chrome. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome. and they will not be rolling out a new standalone prompt for third-party cookies .

Cookies

Single Grain

JUNE 11, 2025

This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. Here’s how data clean room attribution replaces cookies and how to get started.

Cookies

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising

Marketing Dive

JULY 18, 2025

Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Video Ads

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. In 2025, the smartest players wont just optimize alonetheyll build, test, and win together. market is expected to hit $1.3

eCommerce

Exchange Wire

JANUARY 7, 2025

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. The post Programmatic Trends & Predictions for 2025: Industry Experts Share Whats Next appeared first on ExchangeWire.com.

Advertising

VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. Mullen said this is good news, though he’s waiting to see if the trend holds in 2025.

Cookies

Exchange Wire

JUNE 10, 2025

Ahead of ATS Singapore 2025, Zac Messih, head of marketing, APAC, Blis, details the future of targeting across the Southeast Asia region, in the privacy-first, post-cookie landscape. The post Future-Proofing Audience Targeting in Southeast Asia: Privacy, Precision & the Post-Cookie Playbook appeared first on ExchangeWire.com.

Cookies

Single Grain

AUGUST 4, 2025

For CMOs and marketing operations managers evaluating agency partnerships in 2025, understanding how AI-powered agencies measure success becomes critical for budget justification, performance accountability, and strategic decision-making. According to the 2025 AI Marketing Benchmark Report, 34.1%

Agency

MNTN

JUNE 12, 2025

Whether you’re launching your first campaign or looking to scale, here’s what you need to know to make Connected TV work harder for your brand in 2025. This is a method that bypasses the problematic cookies method of many other digital channels. How CTV Advertising Works (2025) appeared first on MNTN. What Is Connected TV?

Advertising

Single Grain

AUGUST 5, 2025

Paid search has reached unprecedented scale in 2025, with projected global search advertising revenue of $351.55 This comprehensive analysis evaluates the top 12 paid search agencies in 2025, examining their specializations, proven results, and unique value propositions. Need help choosing the right partner?

Agency

Single Grain

JUNE 13, 2025

While third-party cookies are being phased out and privacy regulations are tightening, smart marketers are discovering that the most valuable data isn’t what you can scrape from the surface. Here are the essential practices for 2025: Transparent value exchange: Always communicate what customers receive in return for their data.

Click Through Rate

AdPushup

JULY 7, 2025

As 2025 unfolds, privacy regulations such as GDPR, CCPA, and CPRA are tightening, and we are entering into a post-cookie-less era where understanding where the user is and what they want to see is the top priority for demand partners. It is a paradigm shift to move beyond identity-centric approaches in a cookieless world. Google [.]

Cookies

Marketing Dive

JULY 7, 2025

Published July 7, 2025 Peter Adams Senior Reporter post share post print email license Unilever's new in-house design center wants to deliver content for home care brands three times faster, with an assist from generative AI. 10, 2025 Michael M. 10, 2025 Michael M. 10, 2025 Michael M.

Cookies

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Sara Karlovitch Staff Reporter post share post print email license Open Intelligence’s partners at launch include FreeWheel, Google, Microsoft Advertising, Adelaide, Adstra, Circana, Experian, Lumen Research, Meta, Snap and TikTok. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

Media

Martech

JULY 30, 2025

Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, and enhancements are rolling out to customers throughout the month. The July release brings major improvements to the email designer Marketo introduced at the start of 2025 , the tool’s API infrastructure and administrative tools.

Viewability

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media

Marketing Dive

JUNE 26, 2025

Published June 26, 2025 By Andrew Hutchinson Content and Social Media Manager post share post print email license Pinterest provided some new tips to help brands align with its visual search tools. Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Cookies

Single Grain

JUNE 16, 2025

Essential configuration steps include persisting client ID with secure, HttpOnly cookies and configuring cross-subdomain cookie tracking. The primary issues with GA4 server-side tagging are poor event sequencing and cookie management , rather than server configuration.

GDPR

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Retail

AdExchanger

NOVEMBER 25, 2024

Any of these could summarize the “theme” of 2024: the rise of AI, the debate over supply curation, the “will they, won’t they” around cookie deprecation. Together, these trends have laid the groundwork for what’s to come in 2025: […] The post In 2025, Marketers Should Regain Choice And Control appeared first on AdExchanger.

Marketing

Ad Monsters

DECEMBER 19, 2024

Lets revisit the news that defined the year and explore whats next for 2025. Yahoo This issue opened with a deep dive into DSPs cautiously dipping their toes into Googles Protected Audience API ( PAAPI ), testing privacy-focused solutions as the cookie crumble looms closer. DSPs, AI Tools, and TTD v.

Ad Tech

Marketing Dive

JULY 28, 2025

Published July 28, 2025 Chris Kelly Senior Reporter post share post print email license Super Bowl MVP Jalen Hurts stars in a 30-second Sprite spot where he is hounded by a reporter named Thirsten A. “One By Chris Kelly • July 8, 2025 Permission granted by Captain Morgan Marketers are moving at the speed of culture — but can they define it?

Pop-Up

Marketing Dive

JULY 14, 2025

Published July 14, 2025 Peter Adams Senior Reporter post share post print email license A pedestrian strolls by a KFC storefront that shows Colonel Sanders scowling. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc.

Cookies

Marketing Dive

JULY 16, 2025

Published July 16, 2025 Chris Kelly Senior Reporter post share post print email license U.S. Recommended Reading Subway enters Happy Gilmore’s headspace with digital experience By Peter Adams • Updated June 27, 2025 US Bank celebrates Black achievement with zines in The New York Times By Chris Kelly • Aug.

Cookies

Single Grain

APRIL 25, 2025

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. billion in 2025, a 15.8% 238 million Americans will watch Connected TV in 2025, with 99% of US households subscribing to at least one streaming service. year-over-year increase.

Machine Learning

Marketing Dive

JULY 10, 2025

Published July 10, 2025 By Aaron Baar post share post print email license Samsung Ads' Mobile Conversion product allows game publishers to find CTV viewers with a high propensity to download gaming apps using AI and advanced machine learning. © 2025 TechTarget, Inc. Please select at least one newsletter. or its subsidiaries.

Machine Learning

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 Peter Adams Senior Reporter post share post print email license Target is launching two back-to-school campaigns to reach college students and parents of younger kids. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Marketing

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. Where CMOs Are Investing in 2025 Digital Transformation and AI AIs integration in marketing operations continues to accelerate, powering 17.2%

Marketing

Single Grain

JUNE 16, 2025

Third-party cookies are now largely obsolete, and global privacy regulations are becoming increasingly stringent. As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista.

Retargeting