illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising 101

Advertising Marketing Retail Agency 101

Ad Monsters

DECEMBER 17, 2024

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024.

Marketing 98

Marketing Viewability Cookies Ad Targeting 98

AdExchanger

NOVEMBER 25, 2024

Any of these could summarize the “theme” of 2024: the rise of AI, the debate over supply curation, the “will they, won’t they” around cookie deprecation. Together, these trends have laid the groundwork for what’s to come in 2025: […] The post In 2025, Marketers Should Regain Choice And Control appeared first on AdExchanger.

Marketing 114

Marketing Cookies 114

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? billion in 2025. Conclusion The 2025 advertising landscape presents both opportunities and challenges. Key Stat : US CTV ad spending is projected to reach $32.6

Advertising 95

Advertising Audience Search Advertising Cookies 95

YieldBird

JULY 1, 2025

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Now, in mid-2025, the reality is far more complicated-and for many in the industry, quite surprising. Instead of default blocking, Google decided to let users manage cookies via privacy settings , keeping them enabled by default. Why the change?

Cookies 52

Cookies Retargeting Ad Tech Ad Targeting 52

Exchange Wire

JANUARY 7, 2025

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. The post Programmatic Trends & Predictions for 2025: Industry Experts Share Whats Next appeared first on ExchangeWire.com.

Advertising 116

Advertising Cookies 116

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 97

Advertising Retail Pop-Up Conversion 97

Martech

DECEMBER 20, 2024

We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.” The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. “The industry is changing so rapidly. Processing.

Retail 120

Retail Marketing Conversion Cookies 120

VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. Mullen said this is good news, though he’s waiting to see if the trend holds in 2025.

Cookies 83

Cookies Banner Audience Marketing 83

AdPushup

JULY 7, 2025

As 2025 unfolds, privacy regulations such as GDPR, CCPA, and CPRA are tightening, and we are entering into a post-cookie-less era where understanding where the user is and what they want to see is the top priority for demand partners. It is a paradigm shift to move beyond identity-centric approaches in a cookieless world. Google [.]

Cookies 52

Cookies GDPR Advertising Ad Ops 52

Exchange Wire

JUNE 10, 2025

Ahead of ATS Singapore 2025, Zac Messih, head of marketing, APAC, Blis, details the future of targeting across the Southeast Asia region, in the privacy-first, post-cookie landscape. The post Future-Proofing Audience Targeting in Southeast Asia: Privacy, Precision & the Post-Cookie Playbook appeared first on ExchangeWire.com.

Cookies 59

Cookies Audience Advertising Marketing 59

Marketing Dive

JUNE 26, 2025

Published June 26, 2025 By Andrew Hutchinson Content and Social Media Manager post share post print email license Pinterest provided some new tips to help brands align with its visual search tools. Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Cookies 103

Cookies Performance Targeting Agency Ad Tech 103

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Retail 111

Retail Cookies Agency ROI 111

MNTN

JUNE 12, 2025

Whether you’re launching your first campaign or looking to scale, here’s what you need to know to make Connected TV work harder for your brand in 2025. This is a method that bypasses the problematic cookies method of many other digital channels. How CTV Advertising Works (2025) appeared first on MNTN. What Is Connected TV?

Advertising 90

Advertising Audience Retargeting CPA 90

Single Grain

JUNE 11, 2025

This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. Here’s how data clean room attribution replaces cookies and how to get started.

Cookies 52

Cookies GDPR Retail Audience 52

AdExchanger

JANUARY 7, 2025

There were lots of ad tech headlines in 2024, from MFA and M&A to the rise of generative AI and Googles decision not to deprecate third-party cookies in Chrome. It was a […] The post Frank Predictions For 2025 appeared first on AdExchanger.

Ad Tech 119

Ad Tech Cookies 119

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. In 2025, the smartest players wont just optimize alonetheyll build, test, and win together. market is expected to hit $1.3

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Marketing Dive

JULY 1, 2025

Published July 1, 2025 Peter Adams Senior Reporter post share post print email license "Star Wars" fans reenact key scenes from the franchise after a screening breaks down in Coke's new ads developed in collaboration with Disney.

Cookies 97

Cookies Agency Ad Tech CPM 97

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Single Grain

JUNE 16, 2025

Essential configuration steps include persisting client ID with secure, HttpOnly cookies and configuring cross-subdomain cookie tracking. The primary issues with GA4 server-side tagging are poor event sequencing and cookie management , rather than server configuration.

GDPR 52

GDPR First-Party Cookies Cookies Conversion 52

Single Grain

JUNE 13, 2025

While third-party cookies are being phased out and privacy regulations are tightening, smart marketers are discovering that the most valuable data isn’t what you can scrape from the surface. Here are the essential practices for 2025: Transparent value exchange: Always communicate what customers receive in return for their data.

Click Through Rate 52

Click Through Rate GDPR Communications Conversion Rate 52

Relevant-Digital

APRIL 30, 2025

In April 2025, Google announced that it would no longer roll out a new cookie consent prompt in the Chrome browser and, for the time being, would not phase out third-party cookies. On the one hand, the continued use of third-party cookies provides stability and extends existing revenue streams.

Cookies 52

Cookies 52

Marketing Dive

JULY 7, 2025

Published July 7, 2025 By Aaron Baar post share post print email license Roblox boasts 100 million daily active users who participate in adventures and games developed by the next-generation creators Dentsu wants to collaborate with. 10, 2025 Michael M. 10, 2025 Michael M. 10, 2025 Michael M.

Cookies 83

Cookies Entertainment Click Through Rate Agency 83

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities.

Cookies 104

Cookies SEO MarTech Marketing 104

Exchange Wire

OCTOBER 22, 2024

Privacy is a topic on everyone's minds - will it define 2025? Cookies are staying, but the privacy toothpaste is well and truly out of the [.] The post Industry Review 2025: A Privacy-First World? Industry Review is back, as we look at the top trends for a pivotal year. appeared first on ExchangeWire.com.

Cookies 96

Cookies 96

Marketing Dive

JULY 7, 2025

Published July 7, 2025 Peter Adams Senior Reporter post share post print email license Unilever's new in-house design center wants to deliver content for home care brands three times faster, with an assist from generative AI. 10, 2025 Michael M. 10, 2025 Michael M. 10, 2025 Michael M.

Cookies 69

Cookies Fashion Agency Ad Tech 69

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? 3, 2024 Michael M. 3, 2024 Michael M.

Food 92

Food Cookies Pop-Up ROI 92

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 By Aaron Baar post share post print email license TikTok announced expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities at its annual product summit. billion in 2025, assuming the service doesn’t go dark. year over year to $32.4

Advertising 98

Advertising Cookies Ad Tech Retail 98

Marketing Dive

JULY 2, 2025

Published July 2, 2025 By Aaron Baar post share post print email license Snap partnered with DoubleVerify and IAS around two separate products designed to measure users’ attention on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.

Cookies 76

Cookies Ad Tech Retail Agency 76

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. Where CMOs Are Investing in 2025 Digital Transformation and AI AIs integration in marketing operations continues to accelerate, powering 17.2%

Marketing 52

Marketing ROI Finance Media 52

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Sara Karlovitch Staff Reporter post share post print email license Open Intelligence’s partners at launch include FreeWheel, Google, Microsoft Advertising, Adelaide, Adstra, Circana, Experian, Lumen Research, Meta, Snap and TikTok. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

Media 75

Media Cookies Agency Retail 75

Ad Monsters

MAY 23, 2024

Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans.

Cookies 105

Cookies Agency Marketing Audience 105

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. What signal loss refers to is the erosion of data that was once used as a reliable proxy for consumer behaviours, or the consumer themselves, such as the famous or infamous third-party cookie.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 By Howard Ruben post share post print email license Fabletics says it is on track to exceed $1 billion in revenue this year. © 2025 TechTarget, Inc. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec. or its subsidiaries. All rights reserved.

Marketing 86

Marketing Cookies Agency Ad Tech 86

Advendio

APRIL 14, 2025

In 2025, U.S. Several factors drive this surge: First-party data advantage: With third-party cookie deprecation, advertisers seek direct access to retailer-owned shopper data. Google’s planned phase-out of third-party cookies further accelerates the shift toward first-party data. retail media ad spend is projected to reach $109.4

Retail 52

Retail Ad Inventory Cookies ROI 52

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 Jessica Deyo Editor post share post print email license Heinz and music producer Mustard are building on an existing partnership with the release of a limited-edition sauce at Buffalo Wild Wings locations nationwide. in Q1 2025 , according to its latest earnings report. Last May, the brand supported the U.S.

Pop-Up 81

Pop-Up Cookies Agency Ad Tech 81

Basis

APRIL 24, 2024

Google has officially announced what in recent weeks appeared increasingly inevitable: Third-party cookie deprecation in Chrome will be delayed. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” This time, to an as-yet unannounced time beyond Q4 2024.

Cookies 105

Cookies Media Advertising Marketing 105