Amazon Dodges 35% Prime Day Sales Drop by Stretching It to Four Days
Adweek
JULY 11, 2025
Click-through rates are up—indicating high engagement—but conversion rates in the first half of the event are softer as shoppers wait for what they perceive to be the best deals,” said Mike Feldman, svp of commerce at Flywheel. Consumers also added more products to their carts than they bought.
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