Single Grain

JULY 17, 2025

When Marcolin launched AR try-on campaigns for Guess eyewear , they achieved a 19-second average dwell time and 44% lift in virtual try-on engagement—metrics that would be impossible with traditional banner advertising. Want to crack the code on wearable advertising before your competitors catch on?

Conversion Rate

VideoWeek

MARCH 4, 2025

Forty-five percent of Reach’s digital revenues now come under the ‘data-driven’ banner. Mullen said this is good news, though he’s waiting to see if the trend holds in 2025. Data-driven revenues (i.e., There are a number of factors at play here. Reach has also seen investments in social video paying off.

Cookies

Marketing Dive

JULY 24, 2025

Published July 24, 2025 Sara Karlovitch Staff Reporter post share post print email license The chain is encouraging mobile ordering by showcasing users' creations. To push the activation beyond the app, consumers will have the chance to advertise their Fan Style on real-life billboards, sky banners and other mediums for free.

Advertising

Marketing Dive

JULY 8, 2025

Published July 8, 2025 Peter Adams Senior Reporter post share post print email license Ads from Ben's Original use a camera-tracking technique that's meant to simulate the constant motion of life. The Mars-owned brand is launching a new global brand platform and updated identity. By Peter Adams and Chris Kelly • Feb.

Food

illumin

JULY 23, 2024

billion USD by 2025. In addition to the AR experience, Yahoo helps Toyota reach future Toyota Crown customers through additional digital touchpoints including Digital Out-of-Home (DOOH) advertising, banner displays, and leveraged Connected TV (CTV) pre-roll to reach consumers in their homes. billion by 2027.

Advertising

PubMatic

MAY 15, 2025

The Mood Matters: Gaming Is a Joyful, High-Intent Environment According to PubMatics 2025 Gaming Sentiment Study , an impressive 94% of gamers feel happy while playing. saw a 10% increase in banner eCPM after implementing OpenWrap SDK , demonstrating how higher-quality demand sources can directly improve monetization performance.

Retargeting

Martech

JUNE 24, 2025

Expanding to new formats Retailers recognize that their owned inventory — homepage banners, search result placements and on-site carousels — can only scale so far. Retail media in 2025: Considerations for brands Retail media is becoming a key piece of omnichannel marketing. Here’s how they’re looking to accomplish that.

Retail

Advendio

JUNE 26, 2025

But in 2025, the media playbook is being rewritten. billion airline passengers projected in 2026 globally and over 80% of those engaging digitally during the booking or travel journey, the scale is undeniable (Statista, 2025).5 Think beyond banners: Explore embedded commerce, native placements, and inflight entertainment integrations.

Retail

VideoWeek

MAY 27, 2025

banner ads, native ads, etc) is still higher at 18.8 Dr. Daniel Knapp, IAB Europe’s chief economist, says the outlook for 2025 is marked by renewed volatility. IAB Europe’s data does however break out video figures across display and social, and for both of these channels, growth continues at a rapid pace.

Retail

Adweek

JULY 8, 2025

The new spot falls under the ongoing “Unapologetically KFC” banner that draws on the brand’s heritage while aiming to give its creative a “high-impact, culture-conscious” spin, per the agency.

Food

Single Grain

APRIL 20, 2025

Guides like “How to Maximize Value During Economic Uncertainty” or “5 Ways to Make Smarter Purchasing Decisions in 2025” demonstrate your understanding of customer challenges while positioning your brand as a helpful resource. Focus on creating educational content that addresses recession-specific concerns.

Marketing

MNTN

MARCH 6, 2025

By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Banner Ads Static or animated display ads that show up in streaming menus or interfaces, keeping brands visible while users browse for content. The post OTT Advertising: Guide to Over-The-Top Ads (2025) appeared first on MNTN.

Advertising

Monetize More

MAY 16, 2025

Instead of interrupting you with banner ads, Copilot senses your intent and suggests relevant travel deals based on your planning parameters. Either way, May 14, 2025, will be remembered as the day programmatic advertising’s trajectory changed forever. The DSP is dead. Long live whatever comes next!

Advertising

YieldBird

JANUARY 22, 2025

Now, having covered the past, lets dive deep into current challenges and how you think it will be in 2025. Im not talking about what already works in the programmatic environment, like banners, interstitials, especially when it comes to mobiles because our business is very heavy there. Will there be other challenges to come?

Advertising

Martech Series

AUGUST 11, 2025

Debuting with paid placements the week of August 4, 2025, the campaign features a :60 anthem spot, a series of :30, :15, and :06 cuts, as well as photography, digital banners, and audio assets. Our job was to help the world see that.”

Banner

Basis

FEBRUARY 28, 2025

January-February 2025 TikTok Reinstated in US App Stores After Assurance From Attorney General [:04] THE NEWS: After a 26-day ban that began on January 19, 2025, TikTok was reinstated on both major US app stores. EXPERT POV: Google will introduce a migration tool in Q1 of 2025 and will force migration in Q2 2025.

Social Advertising

Marketing Dive

AUGUST 1, 2025

1, 2025 Chris Kelly Senior Reporter post share post print email license Miracle-Gro's new campaign jumps on a cultural trend and encourages consumers to embrace the idea of a “Full Bush Summer.” “They brought it to me, and I was like, ‘This is bigger than one post. Published Aug. This is bigger than just a social moment.

Agency

Martech

JULY 18, 2025

X user demographics and behavior Number of users Estimates for monthly active users vary: approximately 335 million as of 2024 (a 5% decrease from 2022), over 600 million or 586 million based on ad reach in January 2025. billion visits by February 2025. Engagement rates The median engagement rate on X decreased to 0.015% in 2025.

Marketing

Single Grain

APRIL 20, 2025

In the wake of sweeping tariff changes implemented in April 2025, digital marketers are challenges to maintain performance while protecting margins. As Seer Interactive notes, “On May 2, 2025, the U.S. Beyond the 10% baseline tariff on all imports, specific industries face varying levels of impact.

Marketing

MNTN

APRIL 7, 2025

By 2025, U.S. This guide has everything you need to nail OTT advertising in 2025. Banner Ads : Static or animated units that appear above or below the video player, offering a subtle, non-disruptive way to stay visible. But, simply appearing on streaming platforms isnt enough. What is OTT Advertising?

Advertising

Adweek

JULY 28, 2025

“My two daughters were born in Boston, I saw multiple Super Bowls, a World Series at Fenway Park and an 18th banner. . “Tonight is my last night at @7News It has been an incredible ride the last 11 years and the best experience I could ever ask for,” he wrote on social media. Sad to end. Thrilled it happened!”

Banner

Adweek

JULY 15, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts NBCU Closes Record-Breaking Upfront With Highest Ad Sales Volume Ever The company becomes the first major publisher to cross the upfront finish line Mark Marshall at the 2025-26 upfront. Golf Channel, MSNBC, Oxygen, Syfy, USA, and digital platforms.

Entertainment

Martech

MARCH 11, 2022

The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. There is still some hope for gaming advertisers though. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S.

Advertising

Ad Monsters

APRIL 2, 2024

According to several US forecasts, 2024 promises to be a banner year for advertising. With strong economic growth and better insights into campaign performance, perhaps advertisers will continue to increase spending in 2025 and beyond. Last December, IPG Mediabrands predicted that ad spend would grow 8.4% to reach $390 billion.

Non-Profit

Digiday

NOVEMBER 20, 2024

In its most recent earnings call, The Trade Desk declared 2024 a “banner year for CTV,” a now familiar catch-cry for the company that’s long been the ad tech darling of Wall Street. The public markets’ curiosities saw the demand-side platform’s stock price tumble in the immediate aftermath of the early November earnings call.

Banner

Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. Additionally, it is great for battling banner blindness.

Advertising

Martech Series

FEBRUARY 28, 2023

Reinforce training with context-aware banners and in-line prompts to help educate users. Invest in solutions that can use their API integrations into collaboration platforms to filter malicious content or suspicious interactions.

Marketing

Martech

MAY 13, 2022

banners), video newsfeed ads on social apps, Stories ads (which can include images, video, text, and interactive features,) and multimedia ads that interrupt you in the middle of your favorite mobile game. Think outside the banner. People love their mobile apps. Display ads in apps manifest as image ads (e.g.,

Marketing

Adtelligent

JULY 19, 2022

Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. billion by 2025. Display advertising.

Advertising

Single Grain

JUNE 13, 2023

billion by 2025. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. The responsive ads achieved a CTR of 0.49% compared to banner ads, which was way behind at 0.06%. throughout the forecast period, indicating substantial growth. to reach $165.84

Advertising

Basis

FEBRUARY 15, 2024

US podcast advertising surpassed $2 billion in 2023 and is forecast to reach nearly $4 billion in 2025. In the past, one of digital audio’s downsides for advertisers was that it lacked a clickable element—unless, of course, banner ads were used alongside the audio content in question.

Advertising

Clearcode

MARCH 2, 2023

Moreover, 93% of media buyers intend to run in-game advertising campaigns by 2025. Statics Ads Static ads are typically hardcoded in the game and represent stationary elements such as virtual billboards, posters, and banners. There are several benefits of blending branded content into in-game environments for both users and brands.

Advertising

Smart-Hub

OCTOBER 5, 2022

users prefer banners and video ads as the format they don’t mind seeing in the app. Banner ads: these are usually static pictures placed at the bottom or top of the screen. It’s very similar to a standard media banner ad but in-app. Banner in-app. Banners can be set up so that they are periodically updated.

Banner

Smart-Hub

JULY 11, 2022

It is essential to understand that video ads in mobile apps are more expensive than, for example, banner ads. However, the CTR they generate as a result is also much higher than banners ( 7.5 Thus, it would be correct to say that banners cost less but create lower click-through rates. times higher ).

Banner

InMobi

SEPTEMBER 7, 2016

Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US. Mobile video consumption is led by millennials - that age group which marketers, brands, recruitment offices and everyone in the world wants to understand.

Video Ads

Banner Flow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure.

Media

Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. billion annually in 2025. All Internet users are used to seeing ads online, which has led to banner blindness. The global gaming market is predicted to reach US$286.8 The number of gamers is also booming as there are approximately 3.09

Advertising