Karola Karlson

FEBRUARY 22, 2025

How to find good LinkedIn ad examples? To find LinkedIn ad examples, you’ve got two options: Browse your LinkedIn feed to see the ads targeted at you. Go the the LinkedIn Ad Library and search for specific brands’ ads.

ROI 52

ROI Ad Targeting Video Ads Conversion 52

Martech

FEBRUARY 21, 2025

Regulatory changes and uncertainties around third-party tracking and ad targeting have further accelerated the shift toward MMM. With the integration of genAI and a focus on cross-functional collaboration, MMM is set to become an essential tool in the marketing arsenal, driving strategic growth and success in 2025 and beyond.

Marketing 121

Marketing Finance ROI Ad Targeting 121

Single Grain

MAY 12, 2025

After excluding recent purchasers from ad targeting and specifically retargeting users who had watched at least 6 seconds of their videos, the brand reduced cost-per-action by 53% while increasing conversions by 52%. The post Top TikTok Marketing Trends Reshaping Brands in 2025 appeared first on Single Grain.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

AdExchanger

JULY 1, 2025

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media.

Advertising 59

Advertising Retail Conversion Media 59

Exchange Wire

OCTOBER 22, 2024

Curation is causing much discussion across the industry at the moment, and it's one of our key pillars for Industry Review 2025. Some believe it has the potential to become a one-size-fits-all solution for ad targeting. [.] The post Industry Review 2025: Curation’s Time to Shine? Want to have your say?

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Ad Targeting Ad network 52

AdvertiseMint

FEBRUARY 20, 2025

Mastering LinkedIn Live Events: Your Ultimate Guide for 2025 In the ever-evolving landscape of professional networking, LinkedIn has solidified its position as a pivotal platform for live events. Recognizing the surge in virtual engagements, LinkedIn has unveiled a comprehensive guide to mastering live event marketing in 2025.

Ad Targeting 52

Ad Targeting Audience Marketing Advertising 52

Ad Tech Daily

JANUARY 13, 2025

NEW YORK — Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Researchs 2025 NRF Innovators Report. This analysis spotlights 50 companies at the forefront of retail innovation which are exhibiting at NRF 2025: Retails Big Show.

Retail 52

Retail Audience Ad Tech Media 52

VideoWeek

NOVEMBER 29, 2024

In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units.

Ad Tech 59

Ad Tech Media Retail Agency 59

Martech

OCTOBER 10, 2024

Raptive launched Raptive Intelligence, a suite of groundbreaking data and targeting solutions for advertisers. Among its standout features is Mindset Targeting, an AI-powered tool that predicts emotional responses to deliver more relevant and attention-grabbing in-context ad targeting. Processing.

MarTech 109

MarTech Ad Targeting Retail Conversion 109

Ad Monsters

SEPTEMBER 10, 2024

They’ve been working on this project since the pandemic, and are said to go live in 2025. Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land. Absolutely.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Single Grain

MAY 31, 2025

Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages. But the reality is more complex.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Single Grain

JUNE 30, 2025

” – Marketing Technology Research, 2025 The technology utilizes advanced methods, including generative adversarial networks (GANs), variational autoencoders, and agent-based modeling, to create these datasets. It’s not just about compliance. Gartner projects that by 2024, 60% of the data used in AI will be synthetic.

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

Single Grain

DECEMBER 10, 2024

Advertising Platforms for ABM ABM advertising software automates ad targeting, bid support, and contact acquisition. When engaging target accounts, ABM ad tools offer personalization features to deliver highly targeted ads based on specific personas and customer profiles. Efficient ad spend with bid support.

ROI 52

ROI Conversion Marketing Ad Targeting 52

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. YouTube) might be an obvious route.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

MNTN

FEBRUARY 7, 2025

Verified Visits , our proprietary attribution solution, allows you to accurately measure the impact of seeing your ads on consumers, and track the actions they take afterwards. Team up with MNTN and magnify your reach in 2025. Explore the many benefits of streaming advertising by working with MNTN. The post What Is SVOD?

Audience 52

Audience Advertising Ad Targeting Marketing 52

Digiday

MAY 7, 2023

In addition to the Golden State, other laws will take effect this year in Colorado, Connecticut, Virginia and Utah, followed by Iowa in 2025. As state laws go into effect and consumers become more aware of how ad-tracking works, marketers and consumer advocates are closely tracking opt-in and opt-out rates of various data-sharing methods.

Retail 69

Retail Media Cookies Ad Tech 69

VideoWeek

AUGUST 22, 2024

Strong growth is forecasted to continue into 2025 (7.2 But the major beneficiaries of overall increases in ad spend continue to be the dominant tech giants. Unsurprisingly, connected TV and retail media – both of which play into this trend – are expected to lead ad spend growth over the next three years.

Retail 52

Retail Ad Targeting Media Marketing 52

VideoWeek

MAY 16, 2024

And Netflix also gave viewership stats for these users, stating that 70 percent of ad-supported members watch at least 10 hours of content per month. The big announcement for the ad tech world however was the news that Netflix is building its own in-house ad tech product, which it expects to have launched by the end of 2025.

Ad Tech 105

Ad Tech Audience Retail eCommerce 105

Single Grain

MAY 30, 2025

Paid ads can validate keywords before investing in long-term SEO content, while SEO insights can improve paid ad targeting and reduce costs. When your PPC campaigns identify high-converting keywords, those become prime targets for organic content development.

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

APRIL 29, 2025

Marketers can now leverage AI for hyper-personalization, automated content creation, predictive analytics, and optimized ad targeting at a fraction of previous costs. By 2025, an estimated 95% of customer interactions will be driven by AI to improve personalization and enhance the overall experience.

Marketing 52

Marketing ROI A/B Testing Conversion 52

Single Grain

MAY 2, 2025

The Rising Importance of AEO in Modern Search Several converging trends are elevating the importance of Answer Engine Optimization in today’s digital marketing landscape: Conversational Search Revolution Over 58% of search queries in 2025 are now conversational in nature.

SEO 52

SEO Click Through Rate Conversion Marketing 52

MNTN

FEBRUARY 7, 2025

Verified Visits , our proprietary attribution solution, allows you to accurately measure the impact of seeing your ads on consumers, and track the actions they take afterwards. Team up with MNTN and magnify your reach in 2025. Explore the many benefits of streaming advertising by working with MNTN. The post What Is SVOD?

Audience 52

Audience Advertising Ad Targeting Marketing 52

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

Retail 98

Retail Media Ad Tech Audience 98

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025.

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

Adtelligent

JULY 19, 2022

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly. billion by 2025.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. billion annually in 2025. The global gaming market is predicted to reach US$286.8

Advertising 52

Advertising Brand Awareness Audience Banner 52

Automatad Inc.

FEBRUARY 29, 2024

Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. They work by listening to all HTTP calls on the website.

Ad Server 40

Ad Server Pop-Up Video Ads Viewability 40

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Projected rate of change of Threads users in the U.S.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

VideoWeek

APRIL 5, 2024

The regulator has set out its 2024-2025 child safety priorities that businesses should focus on, including turning off geolocation settings, targeted ads and the use of personal information in recommendation systems.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

FEBRUARY 23, 2024

The MLB has introduced a similar streaming service for the San Diego Padres, and is considering launching its own D2C offering for the 2025 season. The tool will use generative AI to target niche audiences, and to suggest effective placements for advertisers based on their messaging and objectives.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Basis

DECEMBER 13, 2024

To wrap up the year and set the stage for 2025, weve rounded up our most-read articles from 2024. Generation Alpha: Online Habits and Media Preferences by the Numbers While the oldest members of Generation Alpha are currently only 14 years old, the demographic will outnumber baby boomers by 2025 and garner a whopping $5.46

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Cookies Media Advertising Agency 98

VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult. Advertising revenues, which constitute 37.29

Ad Tech 52

Ad Tech Media Agency Audience 52

Digiday

JULY 17, 2022

“Most investment actually occurs at the last mile, which is programmatic ad targeting/retargeting/remarketing — all of those things that data can do once you’ve identified someone and they’re about to purchase,” he said. “And a lot of these tools don’t talk to each other.

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Retargeting Agency Media Ad Targeting 74

VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting. Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. I hope business acts on these findings.” The spending spree follows Zuckerberg’s “Year of Efficiency” in 2023, when capital expenditure totalled $28.1

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Non-Profit Cookies Audience Ad Tech 52