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2025 Advertising Trends: What Agencies Need to Know

Basis

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. Then check out Reality Check: The 2025 Advertising Trends Report.

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Marketers Can Expect the Unexpected and Watch for Innovation in 2025

Ad Monsters

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. Heres how we can expect all of these trends and more to unfold in the coming year.

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Meta Advertising Trends for 2025

AdvertiseMint

As we anticipate the changes in Meta Advertising trends by 2025, technological advancements and evolving consumer behaviors are set to play pivotal roles. AI and machine learning will enhance personalization and ad targeting. Augmented and Virtual Reality will offer more immersive advertising experiences.

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Digital Marketing Trends for 2025

AdvertiseMint

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. This article explores critical trends marketers should watch in 2025, bringing both opportunities and challenges to the forefront. (AI) Which trend do you think will most impact your marketing strategy ?

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Viant Swipes at The Trade Desk With a Billboard in Cannes

Adweek

The Trade Desk is also leading the way in shining the light of transparency on the ad-tech supply chain more than any other company in the industry.” The billboard is part of Viant’s broader marketing push at Cannes. Schulz declined to comment on how much the billboard costs.

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Amazon Advertising Trends for 2025

AdvertiseMint

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. AI-Driven Ad Personalization 2025 is set to witness a significant shift towards AI-driven personalization in Amazon advertising. Did we miss anything?

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Are Third-Party Cookies Really Going Away? The Latest Status in 2025

YieldBird

Now, in mid-2025, the reality is far more complicated-and for many in the industry, quite surprising. The Latest Status in 2025 first appeared on Yieldbird - Research Hub. Just a few years ago, it seemed inevitable that third-party cookies would disappear. Protected Audience (FLEDGE) for on-device retargeting.

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