YieldBird

JULY 1, 2025

Now, in mid-2025, the reality is far more complicated-and for many in the industry, quite surprising. The Latest Status in 2025 first appeared on Yieldbird - Research Hub. Just a few years ago, it seemed inevitable that third-party cookies would disappear. Protected Audience (FLEDGE) for on-device retargeting.

Cookies 52

Cookies Retargeting Ad Tech Ad Targeting 52

Adweek

JULY 17, 2025

Convergent TV Peter Liguori Named CEO of VideoAmp Amid Leadership Revamp By Saleah Blancaflor PubMatic Launches AI Sports Ad Marketplace for Live Streaming By Kendra Barnett Disney Ad Leader Rita Ferro Named Board Chair of Ad Council By Saleah Blancaflor Nielsen’s Top 20 Streaming Programs for the First Half of 2025 By Mark Mwachiro NBCU Closes Record-Breaking (..)

Ad Targeting 191

Ad Targeting Media Advertising Agency 191

Martech

FEBRUARY 21, 2025

Regulatory changes and uncertainties around third-party tracking and ad targeting have further accelerated the shift toward MMM. With the integration of genAI and a focus on cross-functional collaboration, MMM is set to become an essential tool in the marketing arsenal, driving strategic growth and success in 2025 and beyond.

Marketing 123

Marketing Finance ROI Ad Targeting 123

Adweek

JULY 15, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Nielsen’s Top 20 Streaming Programs for the First Half of 2025 Disney+s Bluey was the most-streamed program Streaming continues to dominate viewership. In May, it overtook the linear segments of broadcast and cable in the U.S.,

Ad Targeting 262

Ad Targeting Media Agency Marketing 262

Adweek

JUNE 16, 2025

The Trade Desk is also leading the way in shining the light of transparency on the ad-tech supply chain more than any other company in the industry.” The billboard is part of Viant’s broader marketing push at Cannes. Schulz declined to comment on how much the billboard costs.

Demand Side Platform 267

Demand Side Platform Ad Tech Agency Ad Targeting 267

Karola Karlson

FEBRUARY 22, 2025

How to find good LinkedIn ad examples? To find LinkedIn ad examples, you’ve got two options: Browse your LinkedIn feed to see the ads targeted at you. Go the the LinkedIn Ad Library and search for specific brands’ ads.

ROI 52

ROI Ad Targeting Video Ads Conversion 52

Single Grain

MAY 12, 2025

After excluding recent purchasers from ad targeting and specifically retargeting users who had watched at least 6 seconds of their videos, the brand reduced cost-per-action by 53% while increasing conversions by 52%. The post Top TikTok Marketing Trends Reshaping Brands in 2025 appeared first on Single Grain.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

AdExchanger

JULY 1, 2025

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media.

Advertising 63

Advertising Retail Conversion Media 63

Adweek

JULY 18, 2025

Its debut ads in September 2024 featured Bella Ramsey , the actor from The Last of Us and Game of Thrones. In May, filmmaker Olivia Wilde, known for the movies Booksmart and Don’t Worry Darling, made her Apple directorial debut with Apple Intelligence ads targeting students.

Impressions 232

Impressions Ad Targeting Media Advertising 232

Adweek

JULY 17, 2025

Convergent TV Peter Liguori Named CEO of VideoAmp Amid Leadership Revamp By Saleah Blancaflor PubMatic Launches AI Sports Ad Marketplace for Live Streaming By Kendra Barnett Disney Ad Leader Rita Ferro Named Board Chair of Ad Council By Saleah Blancaflor Nielsen’s Top 20 Streaming Programs for the First Half of 2025 By Mark Mwachiro NBCU Closes Record-Breaking (..)

Advertising 147

Advertising Entertainment Media Ad Targeting 147

Single Grain

MAY 31, 2025

Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages. But the reality is more complex.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

VideoWeek

NOVEMBER 29, 2024

In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units.

Ad Tech 59

Ad Tech Media Retail Agency 59

Single Grain

JUNE 30, 2025

” – Marketing Technology Research, 2025 The technology utilizes advanced methods, including generative adversarial networks (GANs), variational autoencoders, and agent-based modeling, to create these datasets. It’s not just about compliance. Gartner projects that by 2024, 60% of the data used in AI will be synthetic.

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

Ad Monsters

JANUARY 10, 2025

AI is transforming how business gets done and in 2025, those changes will only accelerate. 2: Confusion with Reign in AI Regulations on a National Level Despite the federal government identifying over 700 AI use cases among its agencies , a comprehensive AI regulation appears unlikely in 2025.

Machine Learning 111

Machine Learning Ad Targeting GDPR Entertainment 111

VideoWeek

JULY 18, 2025

Top Stories Netflix Says In-House Ad Tech is Helping Ramp Up Revenues Netflix revenues jumped 16 percent during Q2 2025, the streaming giant announced on Thursday, while the company also upgraded its full-year revenue forecast to $44.8-45.2 billion, up from $43.5-44.5 billion, to become the sole owner of Allente.

Ad Tech 52

Ad Tech Agency Media Non-Profit 52

VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult. Advertising revenues, which constitute 37.29

Ad Tech 52

Ad Tech Media Agency Audience 52

VideoWeek

JULY 22, 2025

Reddit’s Ads Business to Top $2 Billion by 2026 Reddit’s global ad revenues are projected to reach $1.8 billion in 2025, according to forecasts from WARC Media, and $2.5 billion by 2026.

Ad Tech 52

Ad Tech Impressions Ad Targeting Video Ads 52

VideoWeek

FEBRUARY 7, 2025

M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services. But the New York Times said its ad products continued to deliver even in the face of this challenging environment, growing its digital ad revenue by 9.5 percent YoY. Read more on VideoWeek.

Marketing 52

Marketing Ad Tech ROI Retail 52

MNTN

FEBRUARY 7, 2025

Verified Visits , our proprietary attribution solution, allows you to accurately measure the impact of seeing your ads on consumers, and track the actions they take afterwards. Team up with MNTN and magnify your reach in 2025. Explore the many benefits of streaming advertising by working with MNTN. The post What Is SVOD?

Audience 52

Audience Advertising Ad Targeting Marketing 52

VideoWeek

MAY 27, 2025

In this week’s Week in Charts: LiveRamp on WPP’s Infosum acquisition, FAST uptake in the UK, and Channel 4’s progress on digital ad targets. Amazon to Top $60 Billion in Retail Media Ad Revenue This Year Amazon is forecast to earn $60.6 billion in 2026.E-commerce

Ad Targeting 52

Ad Targeting Demand Side Platform Retail Ad Tech 52

Single Grain

MAY 2, 2025

The Rising Importance of AEO in Modern Search Several converging trends are elevating the importance of Answer Engine Optimization in today’s digital marketing landscape: Conversational Search Revolution Over 58% of search queries in 2025 are now conversational in nature.

SEO 52

SEO Click Through Rate Conversion Marketing 52

Single Grain

MAY 30, 2025

Paid ads can validate keywords before investing in long-term SEO content, while SEO insights can improve paid ad targeting and reduce costs. When your PPC campaigns identify high-converting keywords, those become prime targets for organic content development.

SEO 52

SEO ROI Conversion Rate Conversion 52

VideoWeek

JUNE 27, 2025

Million Bot Scheme DoubleVerify, a media measurement and verification business, has uncovered a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025, according to the DV Fraud Lab. million since the start of 2025. .” DoubleVerify Uncovers $2.5

Display Advertising 52

Display Advertising Media Ad Tech Entertainment 52

Single Grain

APRIL 29, 2025

Marketers can now leverage AI for hyper-personalization, automated content creation, predictive analytics, and optimized ad targeting at a fraction of previous costs. By 2025, an estimated 95% of customer interactions will be driven by AI to improve personalization and enhance the overall experience.

Marketing 52

Marketing ROI A/B Testing Conversion 52

Adweek

JULY 15, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts NBCU Closes Record-Breaking Upfront With Highest Ad Sales Volume Ever The company becomes the first major publisher to cross the upfront finish line Mark Marshall at the 2025-26 upfront.

Entertainment 279

Entertainment CPM Banner Advertising 279

Adweek

JULY 25, 2025

In October 2024, the EU’s top court ruled that social media networks cannot retain user information for indefinite ad targeting. TTPA is not the only piece of regulation that has constrained Meta’s abilities within the EU.

GDPR 222

GDPR Media Ad Targeting Audience 222

Exchange Wire

OCTOBER 22, 2024

Curation is causing much discussion across the industry at the moment, and it's one of our key pillars for Industry Review 2025. Some believe it has the potential to become a one-size-fits-all solution for ad targeting. [.] The post Industry Review 2025: Curation’s Time to Shine? Want to have your say?

Ad Targeting 52

Ad Targeting Ad network 52

AdvertiseMint

FEBRUARY 20, 2025

Mastering LinkedIn Live Events: Your Ultimate Guide for 2025 In the ever-evolving landscape of professional networking, LinkedIn has solidified its position as a pivotal platform for live events. Recognizing the surge in virtual engagements, LinkedIn has unveiled a comprehensive guide to mastering live event marketing in 2025.

Ad Targeting 52

Ad Targeting Audience Marketing Advertising 52

Ad Tech Daily

JANUARY 13, 2025

NEW YORK — Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Researchs 2025 NRF Innovators Report. This analysis spotlights 50 companies at the forefront of retail innovation which are exhibiting at NRF 2025: Retails Big Show.

Retail 52

Retail Audience Ad Tech Media 52

Martech

OCTOBER 10, 2024

Raptive launched Raptive Intelligence, a suite of groundbreaking data and targeting solutions for advertisers. Among its standout features is Mindset Targeting, an AI-powered tool that predicts emotional responses to deliver more relevant and attention-grabbing in-context ad targeting. Processing.

MarTech 112

MarTech Ad Targeting Retail Conversion 112

Ad Monsters

SEPTEMBER 10, 2024

They’ve been working on this project since the pandemic, and are said to go live in 2025. Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land. Absolutely.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Single Grain

DECEMBER 10, 2024

Advertising Platforms for ABM ABM advertising software automates ad targeting, bid support, and contact acquisition. When engaging target accounts, ABM ad tools offer personalization features to deliver highly targeted ads based on specific personas and customer profiles. Efficient ad spend with bid support.

ROI 52

ROI Conversion Marketing Ad Targeting 52

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. YouTube) might be an obvious route.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Digiday

MAY 7, 2023

In addition to the Golden State, other laws will take effect this year in Colorado, Connecticut, Virginia and Utah, followed by Iowa in 2025. As state laws go into effect and consumers become more aware of how ad-tracking works, marketers and consumer advocates are closely tracking opt-in and opt-out rates of various data-sharing methods.

Retail 69

Retail Media Cookies Ad Tech 69

VideoWeek

AUGUST 22, 2024

Strong growth is forecasted to continue into 2025 (7.2 But the major beneficiaries of overall increases in ad spend continue to be the dominant tech giants. Unsurprisingly, connected TV and retail media – both of which play into this trend – are expected to lead ad spend growth over the next three years.

Retail 52

Retail Ad Targeting Media Marketing 52

VideoWeek

MAY 16, 2024

And Netflix also gave viewership stats for these users, stating that 70 percent of ad-supported members watch at least 10 hours of content per month. The big announcement for the ad tech world however was the news that Netflix is building its own in-house ad tech product, which it expects to have launched by the end of 2025.

Ad Tech 105

Ad Tech Audience Retail eCommerce 105

MNTN

FEBRUARY 7, 2025

Verified Visits , our proprietary attribution solution, allows you to accurately measure the impact of seeing your ads on consumers, and track the actions they take afterwards. Team up with MNTN and magnify your reach in 2025. Explore the many benefits of streaming advertising by working with MNTN. The post What Is SVOD?

Audience 52

Audience Advertising Ad Targeting Marketing 52