Digiday

FEBRUARY 20, 2025

This State of the Industry report, sponsored by Clinch, explores how brands and agencies are refining their approaches to ad serving and unlocking new opportunities. While the ad server has always played a critical role in the digital marketing ecosystem, these tools have continued to evolve across delivery, tracking and reporting.

Agency 47

Agency Ad Server ROI Media 47

VideoWeek

NOVEMBER 21, 2024

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

Ad Server 64

Ad Server Ad Tech Agency Media 64

Martech

APRIL 3, 2025

If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 and Vistar Media partnered to integrate Placements.ios AdSalesOS platform with Vistars ad server. The key to comedy is timing: Two days ago, Microsoft increased the price for Power BI Pro by 40 percent. Placements.io

MarTech 72

MarTech Ad Server Audience Entertainment 72

Basis

JUNE 30, 2025

Google’s Adtech Antitrust Trial In April 2025, Judge Leonie M. Brinkema ruled in favor of the DOJ, finding that Google engaged in a variety of anticompetitive practices to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for display advertising on the open web.

Retail 75

Retail Search Advertising Machine Learning Audience 75

Advendio

JUNE 25, 2025

Partnership provides a turnkey solution for media operations of Denmark’s largest retailer to manage ad campaigns from setup through delivery.

Retail 52

Retail Media Ad Server Education 52

Exchange Wire

JUNE 17, 2025

Kevel, the industry leader in API-based ad serving technology, today (17th June, 2025) announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone [.]

Retail 52

Retail Media Ad Server 52

Relevant-Digital

APRIL 25, 2025

In April 2025, a U.S. federal court issued a landmark ruling: Google was found guilty of illegally monopolising two key digital advertising technology markets the publisher ad server product, Google Ad Manager (previously DoubleClick for Publishers), and its supply-side platform, Google Ad Exchange.

Ad Tech 52

Ad Tech Ad Server Ad Exchange Advertising 52

VideoWeek

JUNE 30, 2025

Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent YoY in 2025. But programmatic spending is forecast to grow at twice the rate, increasing 8.4 percent this year. “We’re going after a completely different pot of money.

Media 59

Media Demand Side Platform Brand Lift Pop-Up 59

Martech

MAY 13, 2024

Q: Google has said it is pushing the complete deprecation of third-party cookies back to 2025. Google is a significant player, in some ways the backbone with their browser and their ad server being very commonly used. .’s Competition and Markets Authority. Interview edited for length and clarity.)

Advertising 112

Advertising Cookies Machine Learning Ad Server 112

Brid.tv

NOVEMBER 6, 2024

The initiative will bring together industry experts to recommend, evaluate, and standardize practices for emerging ad formats that are effective in connected TV environments. Ad servers, networks, agencies, SSPs, publishers, and other industry players are invited to submit their CTV ad formats for evaluation by January 22, 2025.

Ad Server 52

Ad Server Video Ads Audience Advertising 52

VideoWeek

JANUARY 22, 2025

And Peters said on the earnings call that engagement from ad subscribers – another key factor in determining the volume of inventory which Netflix has to sell – is comparable to that of ad-free subscribers. Peters said that Netflix has now “done the work” required to meet its scale goals in 2025.

Ad Tech 59

Ad Tech Ad Server Advertising Audience 59

Automatad Inc.

FEBRUARY 29, 2024

*Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. Further, it prevents the network from completing it, so the ad creative will not load.

Ad Server 40

Ad Server Pop-Up Video Ads Viewability 40

VideoWeek

MAY 24, 2024

“Our growth on social is translating both into commercial success – with major rights distributors now entrusting us to represent social ad sales for their content – and for viewers it means even more ways to watch.” The ad server, SAS 360 Match, provides targeted ad delivery in on-demand and live environments, according to the companies.

Media 52

Media Retail Ad Server Ad Inventory 52

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles.

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We billion payout for the MLS contract.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Clearcode

JULY 3, 2022

One year later, IBC365 reported that the impact of commercial TV ads fell by 4.4% in 2019 and could fall as much as 21% by 2025. Server-side ad insertion (SSAI): SSAI stitches the ad slots into the video content. According to Nielsen , in Q1 2018, weekly linear TV viewing reached 88% of the adult U.S. population.

Advertising 59

Advertising Electronics Audience Ad Server 59

Clearcode

SEPTEMBER 17, 2024

According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. Retail media has seen remarkable growth in recent years. This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category.

Retail 52

Retail Media Cookies MarTech 52

Digiday

SEPTEMBER 23, 2022

A report released last week by ad platform Good-Loop, which surveyed 450 marketers and media agencies about the ad industry’s efforts to limit carbon emissions, started off by citing a BBC stat that says the Internet generates 4% of the world’s global emissions — a number that will double to 8% by 2025. . Direct quote.

Agency 64

Agency Media Click Through Rate Retail 64

VideoWeek

FEBRUARY 24, 2023

“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

VideoWeek

OCTOBER 7, 2022

DC Thomson has hit 25,000 digital subscriptions, putting the Scottish local news publisher on the path to its target of 75,000 by 2025. Her role will involve growing the global adoption of the Publica CTV ad server, unified auction and server-side ad insertion (SSAI) products in the EMEA regions.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Exchange Wire

MARCH 6, 2025

Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership [.]

Retail 59

Retail Ad Server Media Advertising 59

Exchange Wire

MAY 29, 2025

AdPlayer.Pro, el proveedor internacional de tecnologas avanzadas de publicidad en vdeo digital, ha publicado sus resultados del primer trimestre de 2025, donde informa sobre las principales actualizaciones de producto realizadas en los primeros meses de 2025 y revela algunos de [.]

Ad Server 52

Ad Server 52

Exchange Wire

MAY 29, 2025

AdPlayer.Pro, an international provider of advanced digital video advertising technologies, has released the companys Q1 2025 results, reporting major product upgrades in the first months of 2025 and revealing some of its plans for Q2 2025. Namely, according to the announcement, [.]

Ad Tech 52

Ad Tech Video Ads Advertising Ad Server 52

VideoWeek

APRIL 29, 2025

Streaming Made Up 44 Percent of US TV Time in March Streaming accounted for 44 percent of total TV usage in March 2025, according to Nielsen’s latest The Gauge report, up from 39 percent in March 2024. TV Viaplay’s stock price fell 25 percent after posting overall revenue declines for Q1 2025.

Ad Server 52

Ad Server Ad Tech Video Ads Advertising 52

VideoWeek

NOVEMBER 22, 2024

Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

FEBRUARY 14, 2025

Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its ad server Flashtalking.

Ad Tech 52

Ad Tech Media Agency Audience 52

VideoWeek

JUNE 6, 2025

million UK homes had access to an SVOD service in Q1 2025, according to Barb’s latest Establishment Survey, up slightly from 20 million in Q4 2024, and representing 67.5 million in Q4, with 28 percent of Netflix households now on the ad-supported tier. ” Netflix Up and Disney+ Down in Latest Barb Survey 20.1 million UK homes (59.2

Media 52

Media Agency Finance Ad Tech 52

VideoWeek

JUNE 13, 2025

TripleLift Announces New Partnerships and Formats in Cannes Programme TripleLift, a supply-side platform (SSP), has unveiled its lineup of events and announcements for the 2025 Cannes Lions, including developments across CTV, retail media and creative formats. ” TripleLift’s event lineup can be found here. Read more on VideoWeek.

Media 52

Media Pharmaceuticals Ad Tech Retail 52

VideoWeek

APRIL 25, 2025

2024 was a tough year for businesses, and 2025 is looking even more uncertain. YouTube Posts Double-Digit Ad Sales in Q1 Google posted 8.5 percent YoY growth in ad revenues during Q1 2025, with YouTube reporting a 10.3 percent rise in ad sales. However total net sales in Q1 fell to SEK 4.37 billion from SEK 4.76

Ad Tech 52

Ad Tech Cookies Agency Ad Server 52

VideoWeek

MAY 2, 2025

IABs report, developed in partnership with Advertiser Perceptions and Guideline, found that CTV ad spend grew 16 percent year-on-year in 2024, a significant jump from 2023s nine percent growth. The company also increased its massive AI investment for 2025, from the previous forecast of $60-65 billion, up to $64-72 billion.

Video Ads 52

Video Ads Ad Tech Agency Media 52

VideoWeek

MAY 30, 2025

FreeWheel and Innity Partner on Video Inventory in Southeast Asia FreeWheel, a video ad tech firm owned by Comcast, has partnered with media company Innity in Southeast Asia and Hong Kong. Innitys advertiser clients will have access to premium video sellers in the region, via FreeWheels ad server and supply-side platform (SSP).

Food 52

Food Retail Media Video Ads 52

VideoWeek

MARCH 21, 2025

Mediaocean Renames Flashtalking as Innovid Following Acquisition Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month. The company merged Innovid with Flashtalking, Mediaoceans ad server, and has unveiled a new brand identity for the business.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. The GenAI 3.0 Australian telco Telstra will also sell its 35 percent stake in Foxtel, and gain a 3 percent stake in DAZN.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52

VideoWeek

APRIL 11, 2025

Havas Grows in Q1 with Close Eye on Tariff Impacts Havas has made “a good start to 2025”, according to the French agency group’s Q1 2025 results, reporting net revenue growth of 2.1 percent YoY. The agency saw particularly strong organic growth in Latin America (+16.6 percent) and North America (+3.2

GDPR 52

GDPR Food Ad Tech Agency 52