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EX.CO, the machine-learning video platform trusted by the worlds leading media groups, today (January 6th, 2025) announced the expansion of its adserver to support new channels beyond online video. Expands Video AdServer Capabilities to Upgrade Programmatic Auctionsfor CTV & DOOH appeared first on ExchangeWire.com.
With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. Spoiler alert: it’s not even close. What Is Television Advertising?
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During the second quarter of 2025, ADvendio experienced a very productive period. It was a productive few days of relationship-building and gaining insight into what’s top of mind for companies heading into the second half of 2025. The post Q2 2025: Company Review first appeared on Advendio.
By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. The post B2B Programmatic Advertising: Complete Guide for 2025 appeared first on MNTN.
Google’s Adtech Antitrust Trial In April 2025, Judge Leonie M. Brinkema ruled in favor of the DOJ, finding that Google engaged in a variety of anticompetitive practices to acquire and maintain monopoly power in the publisher adserver and ad exchange markets for display advertising on the open web.
Clinch, the Agentic AI platform for omnichannel advertising, today (16th July, 2025) announced the launch of Unlimited Ad Serving, a new SaaS commercial model built to prioritise business goals over impression counts. With a fixed monthly fee, self-service clients get [.]
Amid tech disruption and publisher shakeups, these eight ad ops pros have the kind of hustle you can’t stop. In a world where ad ops is often behind the scenes, every summer, we shine a light on those unsung heroes—bringing them to the forefront. Meet the AdMonsters Dream Team of 2025. Turning “what if” into revenue.
If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 and Vistar Media partnered to integrate Placements.ios AdSalesOS platform with Vistars adserver. The key to comedy is timing: Two days ago, Microsoft increased the price for Power BI Pro by 40 percent. Placements.io
million UK homes had access to an SVOD service in Q1 2025, according to Barb’s latest Establishment Survey, up slightly from 20 million in Q4 2024, and representing 67.5 million in Q4, with 28 percent of Netflix households now on the ad-supported tier. ” Netflix Up and Disney+ Down in Latest Barb Survey 20.1 million UK homes (59.2
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Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent YoY in 2025. But programmatic spending is forecast to grow at twice the rate, increasing 8.4 percent this year. “We’re going after a completely different pot of money.
I’m allowed to say that in 2025, right? Adservers, auction frameworks, reporting tools, yield strategies, and optimization engines, the whole stack is already here. Retailers want to optimize based on merchandise sales and other factors.” Of course, e-commerce platforms have been doing that for 20 years, with adservers.
Mediaocean Renames Flashtalking as Innovid Following Acquisition Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month. The company merged Innovid with Flashtalking, Mediaoceans adserver, and has unveiled a new brand identity for the business.
TripleLift Announces New Partnerships and Formats in Cannes Programme TripleLift, a supply-side platform (SSP), has unveiled its lineup of events and announcements for the 2025 Cannes Lions, including developments across CTV, retail media and creative formats. ” TripleLift’s event lineup can be found here. Read more on VideoWeek.
IABs report, developed in partnership with Advertiser Perceptions and Guideline, found that CTV ad spend grew 16 percent year-on-year in 2024, a significant jump from 2023s nine percent growth. The company also increased its massive AI investment for 2025, from the previous forecast of $60-65 billion, up to $64-72 billion.
Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the adserver it bought back in 2021, also for $500 million.
Kevel, the industry leader in API-based ad serving technology, today (17th June, 2025) announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone [.]
2024 was a tough year for businesses, and 2025 is looking even more uncertain. YouTube Posts Double-Digit Ad Sales in Q1 Google posted 8.5 percent YoY growth in ad revenues during Q1 2025, with YouTube reporting a 10.3 percent rise in ad sales. However total net sales in Q1 fell to SEK 4.37 billion from SEK 4.76
Dig deeper: Googleadtechantitrusttrial: Everything you need to know The ruling found: Google willfully engaged in anticompetitive acts to control the publisher adserver and ad exchange markets. Google illegally tied its publisher adserver and ad exchange together through contracts and technical integration.
Tom Pachys, Co-founder and CEO of EX.CO, discusses the company’s new expanded adserver, and how it sets the offering sets them apart from other ad tech companies. The post CES 2025: EX.CO CEO On Expanding Its AdServer To New Channels appeared first on AdExchanger.
billion by 2025 1. . WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. If the publisher is already working with AM360, they no longer need an additional adserver to monetize their newsletters. billion by 2027 1.
In April 2025, a U.S. federal court issued a landmark ruling: Google was found guilty of illegally monopolising two key digital advertising technology markets the publisher adserver product, Google Ad Manager (previously DoubleClick for Publishers), and its supply-side platform, Google Ad Exchange.
Q: Google has said it is pushing the complete deprecation of third-party cookies back to 2025. Google is a significant player, in some ways the backbone with their browser and their adserver being very commonly used. .’s Competition and Markets Authority. Interview edited for length and clarity.)
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And Peters said on the earnings call that engagement from ad subscribers – another key factor in determining the volume of inventory which Netflix has to sell – is comparable to that of ad-free subscribers. Peters said that Netflix has now “done the work” required to meet its scale goals in 2025.
*Blacklist contains the domains, URLs, links, and HTTP calls sent to known adservers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. Further, it prevents the network from completing it, so the ad creative will not load.
“Our growth on social is translating both into commercial success – with major rights distributors now entrusting us to represent social ad sales for their content – and for viewers it means even more ways to watch.” The adserver, SAS 360 Match, provides targeted ad delivery in on-demand and live environments, according to the companies.
TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on adservers. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles.
On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, adserver and Data Management Platform, and privacy-centric identity solution ID Fusion. “We billion payout for the MLS contract.
One year later, IBC365 reported that the impact of commercial TV ads fell by 4.4% in 2019 and could fall as much as 21% by 2025. Server-side ad insertion (SSAI): SSAI stitches the ad slots into the video content. According to Nielsen , in Q1 2018, weekly linear TV viewing reached 88% of the adult U.S. population.
According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. Retail media has seen remarkable growth in recent years. This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category.
A report released last week by ad platform Good-Loop, which surveyed 450 marketers and media agencies about the ad industry’s efforts to limit carbon emissions, started off by citing a BBC stat that says the Internet generates 4% of the world’s global emissions — a number that will double to 8% by 2025. . Direct quote.
“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media AdServerAd tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.
DC Thomson has hit 25,000 digital subscriptions, putting the Scottish local news publisher on the path to its target of 75,000 by 2025. Her role will involve growing the global adoption of the Publica CTV adserver, unified auction and server-side ad insertion (SSAI) products in the EMEA regions.
UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date.
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Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its adserver Flashtalking.
Equativ today (March 6th, 2025), announces it has become the new adserver and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership [.]
AdPlayer.Pro, el proveedor internacional de tecnologas avanzadas de publicidad en vdeo digital, ha publicado sus resultados del primer trimestre de 2025, donde informa sobre las principales actualizaciones de producto realizadas en los primeros meses de 2025 y revela algunos de [.]
AdPlayer.Pro, an international provider of advanced digital video advertising technologies, has released the companys Q1 2025 results, reporting major product upgrades in the first months of 2025 and revealing some of its plans for Q2 2025. Namely, according to the announcement, [.]
Streaming Made Up 44 Percent of US TV Time in March Streaming accounted for 44 percent of total TV usage in March 2025, according to Nielsen’s latest The Gauge report, up from 39 percent in March 2024. TV Viaplay’s stock price fell 25 percent after posting overall revenue declines for Q1 2025.
Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the adserver it bought back in 2021, also for $500 million.
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