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EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

Exchange Wire

EX.CO, the machine-learning video platform trusted by the worlds leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video. Expands Video Ad Server Capabilities to Upgrade Programmatic Auctionsfor CTV & DOOH appeared first on ExchangeWire.com.

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TV Advertising Campaigns: How Television Marketing Works (2025)

MNTN

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. Spoiler alert: it’s not even close. What Is Television Advertising?

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Don’t Wait for the DOJ—Fix the Ad Stack Now

Ad Monsters

In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers. With a remedies trial set for September 2025, Google could be forced to break up its advertising business entirely.

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Q2 2025: Company Review

Advendio

During the second quarter of 2025, ADvendio experienced a very productive period. It was a productive few days of relationship-building and gaining insight into what’s top of mind for companies heading into the second half of 2025. The post Q2 2025: Company Review first appeared on Advendio.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. The post B2B Programmatic Advertising: Complete Guide for 2025 appeared first on MNTN.

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What’s The Latest with Big Tech?

Basis

Google’s Adtech Antitrust Trial In April 2025, Judge Leonie M. Brinkema ruled in favor of the DOJ, finding that Google engaged in a variety of anticompetitive practices to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for display advertising on the open web.

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Clinch Announces “Unlimited Ad Serving” –  A New SaaS Model That Prioritises Outcomes Over Impressions

Exchange Wire

Clinch, the Agentic AI platform for omnichannel advertising, today (16th July, 2025) announced the launch of Unlimited Ad Serving, a new SaaS commercial model built to prioritise business goals over impression counts. With a fixed monthly fee, self-service clients get [.]