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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.”

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

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Audio advertising: the ultimate guide

illumin

Here’s your quick, handy guide to adding audio to your marketing mix. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. These ads feature audio elements alongside visuals, capturing the attention of users while they are consuming other content.

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What Is AVOD? Advertising Video on Demand, Explained

MNTN

Viewers benefit by saving money and avoiding monthly subscription fees, while content providers benefit by placing streaming ads throughout the content that earn revenue based on metrics such as impressions and viewership. Tap into the power of advertising video on demand with MNTN and level up your marketing strategy in 2025.

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DMEXCO 2024 Recap: Digital Advertising and Programmatic in Europe and Media Trends for 2025

Relevant-Digital

This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. Video advertising remains the key growth driver within display ads, with Connected TV (CTV), audio, and podcasts emerging as rapidly growing formats.

Media 52
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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

But by 2025, this promise has become increasingly difficult to realize at scale. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Acquisition costs are climbing sharply.

Media 59
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Increase Ad Revenue With Videos: Actionable Tips for Publishers

Brid.tv

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.