MNTN

MARCH 31, 2023

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. Video overall was the most popular format for digital advertising, making up a 68% share.

Retail 98

Retail Impressions Social Advertising Video Ads 98

illumin

MARCH 6, 2025

trillion in 2024 to $35.86 In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. In 2024, the tax preparation services industry is projected to generate approximately $13.4 These services facilitate the movement, storage, and growth of financial assets.

Education 84

Education Electronics Retargeting ROI 84

Basis

MARCH 22, 2023

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 98

Advertising Impressions CPM Cookies 98

Chief Martech

JANUARY 1, 2024

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

MarTech 112

MarTech SEO Marketing Social Advertising 112

VideoWeek

MAY 2, 2024

TV revenues may have been showing signs of recovery at the start of 2024, but new research from WARC suggests linear TV gains will ultimately be dwarfed by social media over the next year. The analysis deemed social media the world’s largest channel in terms of ad investment, which is expected to climb 14.3

Media 64

Media Social Advertising Advertising 64

Basis

NOVEMBER 7, 2022

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. billion in 2024. respectively in 2024.

Advertising 98

Advertising Education Affiliates Media 98

TechCrunch Ads

NOVEMBER 8, 2023

In 2024, Meta will begin requiring advertisers running political or issue ads on its platforms to disclose when their ads are “digitally created or altered” through the use of AI. All rights reserved. For personal use only.

Advertising 52

Advertising Social Advertising 52

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. Sprout Social ) 4 of 5 LinkedIn users drive business decisions.

Advertising 98

Advertising Marketing CPC ROI 98

Basis

JANUARY 3, 2024

Its untapped search advertising potential (which it will no doubt try to harness amidst hints that an IPO could be around the corner) makes Reddit a worthy channel for advertisers to, at the very least, keep an eye on. Want a better understanding of all the trends that will impact advertisers in 2024?

Advertising 96

Advertising Audience A/B Testing Brand Lift 96

MNTN

DECEMBER 1, 2023

We know the pressure is going to be real in 2024. We’ve more than tripled our engineering and platform experience teams, gathered insights from advertisers of all sizes, and developed a first-of-its-kind software that makes it easy for you to not just meet but exceed the ever-growing expectations placed on your teams.

Audience 59

Audience Conversion ROI Social Advertising 59

Single Grain

NOVEMBER 8, 2023

In this article, you’ll learn more about what a paid social media agency can do for your business, how to pick the right one, and our curated list of the top five paid social media agencies. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do? Is It Worth Hiring a Paid Social Media Agency?

Agency 52

Agency Media Social Advertising Audience 52

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

VideoWeek

MAY 27, 2022

IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem. The report revealed that video was the fastest-growing social advertising sector in 2021, up 50 percent on 2020. Premier Sports Scores UEFA Deal.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

MARCH 4, 2024

2024 is shaping up to be an interesting year for social media advertising. Though Meta continues to dominate a large chunk of social spending, the rise of TikTok points towards long-term gains for the short-form platform. We will also see budgets go to platforms with good CAPI coverage, such as Snap.

Media 69

Media Advertising Cookies Social Advertising 69

Basis

FEBRUARY 28, 2025

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. billion in 2024. Gen Z represents 44.6%

Advertising 98

Advertising Education Media Marketing 98

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. billion in 2024. Gen Z represents 44.6%

Advertising 52

Advertising Education Media Marketing 52

Basis

JULY 29, 2024

Despite continued privacy and cybersecurity concerns from regulators within the US and beyond , the TikTok era of social advertising marches on. billion in 2024 (representing more than 38% growth from 2023) and are estimated to hit $15.26 US TikTok ad revenues are projected to reach $10.42 billion in 2026. in 2026.

Advertising 92

Advertising Education Entertainment Media 92