InMobi

MARCH 11, 2025

Similarly, American Airlines, for example, earned almost $1 billion in loyalty reward revenues in Q3 2024. Full-service Demand-Side Platforms (DSPs) act as an extension of agency teams, streamlining ad delivery, optimizing supply paths, and improving ROI.

Agency

Basis

NOVEMBER 12, 2024

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

Advertising

VideoWeek

JULY 18, 2025

Adform Makes Airtory’s Interactive Units Available in DSP Adform, a demand-side platform (DSP), has partnered with Airtory, an ad tech company specialising in interactive ad experiences, making Airtory’s creative formats available through the DSP.

Ad Tech

Marketing Dive

JUNE 17, 2025

Santiago/Getty Images via Getty Images Disney Advertising and Amazon Ads today (June 17) integrated Disneys Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story.

Cookies

VideoWeek

JULY 25, 2025

Viant Delivers Content-Level Targeting on LG Smart TV Inventory CTV ad tech firm Viant has partnered with LG Ad Solutions, to make LG’s smart TV inventory available through Viant’s demand-side platform (DSP). The group primarily attributed this fall to client activity in 2024. percent year-on-year.

Media

VideoWeek

NOVEMBER 8, 2024

Trade Desk Posts Q3 Revenue Jump The Trade Desk, a demand-side platform (DSP), reported a 27 percent jump in Q3 revenues, and projected Q4 revenues above Wall Street expectations. Shares in the company fell 8 percent following the results, but the stock has surged 84 percent so far this year. “I

Ad Tech

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). Initially filed in August 2024, the lawsuit accuses the group of conspiring to withhold billions of dollars in advertising revenue from X.

Marketing

VideoWeek

MARCH 21, 2025

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. That provenance can then inform what suggestions the website’s chatbot makes to the user.

Demand Side Platform

VideoWeek

MARCH 14, 2025

Data from a mid-2024 study meanwhile found that 31 percent of programmes on FAST channels had no genre data, 66 percent had no production country data, and 24 percent had no ratings information. Mehta, who ruled Googles dominance of the search market illegal in August 2024, submitted his final remedies proposal last Friday.

Food

Marketing Dive

JUNE 18, 2025

Early tests of the integration, which is run through Amazon’s demand-side platform (DSP), helped advertisers reach 40% more unique viewers without altering their budgets while reducing ad redundancy by 30%. The tie-up comes as CTV continues an ascent that is expected to eventually topple linear TV ad spending. What now?

Advertising

VideoWeek

JUNE 13, 2025

The Trade Desk Launches AI-Driven Deal Management Tool The Trade Desk, a demand-side platform (DSP), has upgraded its AI platform Kokai with ‘Deal Desk’, a new tool allowing advertisers to manage their one-to-one deals and upfront commitments with publishers. percent compound annual growth rate between 2024-2029.

Media

VideoWeek

APRIL 17, 2025

Sky Media Launches PMP for Live Sport with The Trade Desk Sky Media is enabling advertisers to buy TV and streaming ads through a private marketplace (PMP) for the first time, in partnership with demand-side platform (DSP) The Trade Desk. percent) and Asia Pacific (+6 percent).

Marketing

VideoWeek

MAY 27, 2025

Quote of the Week Number of the Week Charts of the Week Channel 4’s Digital Ad Sales Make Up 30 Percent of Total Revenues Channel 4’s ad revenues made up 30 percent of total revenues in 2024 – a target the UK broadcaster set to reach in 2025, meaning it hit the threshold a year ahead of schedule. billion in 2026.E-commerce

Ad Targeting

VideoWeek

DECEMBER 6, 2024

Channel 4 Signs Up StackAdapt for Private Marketplace Sales Channel 4 this week announced a new partnership with demand-side platform StackAdapt, which gives the latter access to Channel 4’s inventory for programmatic buys. Read more on VideoWeek. billion across drama content. I have less and less reason to be here.

Advertising

Adweek

DECEMBER 2, 2024

It's been a busy year for Disney Advertising and the company's streaming platforms.

Demand Side Platform

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. By 2024, it will account for just shy of 10% of U.S.

Demand Side Platform

Adweek

JUNE 11, 2025

ADWEEK; Amazon, Getty Images By Mark Stenberg --> When Amazon introduced ads on Prime Video in January 2024, it promised a light load—just two to three-and-a-half minutes per hour. But by late 2024, Amazon had already told investors it would “ramp up” the volume in 2025. Less than 18 months later, that number has quietly doubled.

Video Ads

Exchange Wire

FEBRUARY 12, 2024

Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [.]

Demand Side Platform

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads. In 2019 , 56.3%

Demand Side Platform

Digiday

MARCH 19, 2024

In 2021, the House of Mouse stated its ambition to generate more than 50% of its revenue through programmatic sales by the close of 2024 with the debut of the Disney Real-Time Ad Exchange (DRAX).

Demand Side Platform

Digiday

APRIL 29, 2024

Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Continue reading this article on digiday.com.

Demand Side Platform

MNTN

FEBRUARY 6, 2024

This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies. How Over-the-Top Ads Work (2024) appeared first on MNTN. What is OTT Advertising? The post What Is OTT Advertising?

Advertising

Martech Series

AUGUST 11, 2022

Additionally, the identity solution has been integrated with over 10 demand-side platforms and 33Across has increased its publisher base by 25% with partners like DailyMail, Shinez, and Factinate. Since its launch, Lexicon has helped publishers see 15x year over year growth in daily cookieless revenue.

Display Advertising

Exchange Wire

MAY 13, 2024

Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove [.]

Demand Side Platform

Smaato

NOVEMBER 21, 2023

As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. For SSPs like Smaato, it’s about leveraging the power of technology to redefine industry standards, driving campaigns to new heights of success. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.

Ad Tech

Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Dig deeper: 2024 Predictions: Advertising and digital media Get MarTech! In your inbox. Business email address Subscribe Processing.

Advertising

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Learn how these platforms get you in front of high-value eyeballs. And save time while winning over customers massively.

Advertising

Basis

APRIL 24, 2023

We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising

illumin

NOVEMBER 20, 2023

Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. It enables advertisers to set their campaign goals, select the relevant channels, and leverage real-time bidding to place ads on supply-side platforms (SSPs).

Media

VideoWeek

APRIL 24, 2024

Deutsche Telekom this morning announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP).

Demand Side Platform

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies

Digiday

SEPTEMBER 29, 2022

“There seems to be a more hybrid or dynamic approach with advertisers tapping into a range of methods such as outsourcing to a DSP [demand-side platform], independent trading desk, etc,” according to the IAB Europe report.

GDPR

Digiday

APRIL 18, 2023

will remain in the collective industry lexicon until 2024. This was a development that meant its Privacy Sandbox trials would continue, and that its series of aviary-themed acronyms — who remembers FLoC ? “We decided to give it the name of Protected Audience API.”

Audience

Basis

FEBRUARY 28, 2023

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create better, richer, more relevant brand experiences for consumers across screens and devices. Advertisers simply need to provide an image, headline, description, and click-through URL. Additionally, 63.1%

Native Advertising

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Server

Basis

APRIL 24, 2023

We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising

VideoWeek

FEBRUARY 22, 2024

” The pair are aiming to bring the combined offering to market in the second half of 2024. In 2019 the pair launched d-force, a joint venture (JV) for pooling their addressable TV and digital video inventory on ProSieben’s demand-side platform (DSP).

Ad Tech