This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Instagram was 35%.
billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-sideplatforms. Dig deeper: EU hits Google with $2.6 And, though Google has competitors in the most basic sense of the word (i.e.,
Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. News of the rebrand comes after Spotify announced its partnership with Yahoo and its demand-sideplatform (DSP).
The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demandsideplatforms (DSPs), agencies, and brands. These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets.
out-of-home ad spend in 2024, reflecting a 7.5% The technology stack consists of three critical components: Supply-sideplatforms (SSPs) where media owners list digital billboards and screen inventory. Demand-sideplatforms (DSPs) that enable advertisers to bid on inventory using sophisticated audience parameters.
Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-sideplatform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. Trading places At the same time, ad tech giant The Trade Desk was running into problems of its own.
The two are offering advertisers curated Deal IDs that are supported by Criteo’s Commerce Grid and can be activated on any demand-sideplatform (DSP). Courtesy of Roku Dive Brief: WPP Media is bringing more commerce media data to connected TV (CTV) ad buying through a new pact with Criteo, according to a press release.
Similarly, American Airlines, for example, earned almost $1 billion in loyalty reward revenues in Q3 2024. Full-service Demand-SidePlatforms (DSPs) act as an extension of agency teams, streamlining ad delivery, optimizing supply paths, and improving ROI.
Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demandsideplatform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.
Adform Makes Airtory’s Interactive Units Available in DSP Adform, a demand-sideplatform (DSP), has partnered with Airtory, an ad tech company specialising in interactive ad experiences, making Airtory’s creative formats available through the DSP.
Santiago/Getty Images via Getty Images Disney Advertising and Amazon Ads today (June 17) integrated Disneys Real-Time Ad Exchange (DRAX) and Amazon Demand-sidePlatform (DSP), per details shared with Marketing Dive. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story.
Viant Delivers Content-Level Targeting on LG Smart TV Inventory CTV ad tech firm Viant has partnered with LG Ad Solutions, to make LG’s smart TV inventory available through Viant’s demand-sideplatform (DSP). The group primarily attributed this fall to client activity in 2024. percent year-on-year.
Trade Desk Posts Q3 Revenue Jump The Trade Desk, a demand-sideplatform (DSP), reported a 27 percent jump in Q3 revenues, and projected Q4 revenues above Wall Street expectations. Shares in the company fell 8 percent following the results, but the stock has surged 84 percent so far this year. “I
StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-sideplatform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). Initially filed in August 2024, the lawsuit accuses the group of conspiring to withhold billions of dollars in advertising revenue from X.
CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. That provenance can then inform what suggestions the website’s chatbot makes to the user.
Data from a mid-2024 study meanwhile found that 31 percent of programmes on FAST channels had no genre data, 66 percent had no production country data, and 24 percent had no ratings information. Mehta, who ruled Googles dominance of the search market illegal in August 2024, submitted his final remedies proposal last Friday.
Early tests of the integration, which is run through Amazon’s demand-sideplatform (DSP), helped advertisers reach 40% more unique viewers without altering their budgets while reducing ad redundancy by 30%. The tie-up comes as CTV continues an ascent that is expected to eventually topple linear TV ad spending. What now?
The Trade Desk Launches AI-Driven Deal Management Tool The Trade Desk, a demand-sideplatform (DSP), has upgraded its AI platform Kokai with ‘Deal Desk’, a new tool allowing advertisers to manage their one-to-one deals and upfront commitments with publishers. percent compound annual growth rate between 2024-2029.
Sky Media Launches PMP for Live Sport with The Trade Desk Sky Media is enabling advertisers to buy TV and streaming ads through a private marketplace (PMP) for the first time, in partnership with demand-sideplatform (DSP) The Trade Desk. percent) and Asia Pacific (+6 percent).
Quote of the Week Number of the Week Charts of the Week Channel 4’s Digital Ad Sales Make Up 30 Percent of Total Revenues Channel 4’s ad revenues made up 30 percent of total revenues in 2024 – a target the UK broadcaster set to reach in 2025, meaning it hit the threshold a year ahead of schedule. billion in 2026.E-commerce
Channel 4 Signs Up StackAdapt for Private Marketplace Sales Channel 4 this week announced a new partnership with demand-sideplatform StackAdapt, which gives the latter access to Channel 4’s inventory for programmatic buys. Read more on VideoWeek. billion across drama content. I have less and less reason to be here.
Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-sideplatform, according to buyers who spoke with Digiday. By 2024, it will account for just shy of 10% of U.S.
ADWEEK; Amazon, Getty Images By Mark Stenberg --> When Amazon introduced ads on Prime Video in January 2024, it promised a light load—just two to three-and-a-half minutes per hour. But by late 2024, Amazon had already told investors it would “ramp up” the volume in 2025. Less than 18 months later, that number has quietly doubled.
Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global DemandSidePlatform (DSP) to do so. Following a milestone year of sustainability [.]
Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-sideplatform to buy Meta ads. In 2019 , 56.3%
In 2021, the House of Mouse stated its ambition to generate more than 50% of its revenue through programmatic sales by the close of 2024 with the debut of the Disney Real-Time Ad Exchange (DRAX).
Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Continue reading this article on digiday.com.
This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies. How Over-the-Top Ads Work (2024) appeared first on MNTN. What is OTT Advertising? The post What Is OTT Advertising?
Additionally, the identity solution has been integrated with over 10 demand-sideplatforms and 33Across has increased its publisher base by 25% with partners like DailyMail, Shinez, and Factinate. Since its launch, Lexicon has helped publishers see 15x year over year growth in daily cookieless revenue.
Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-sideplatform (DSP) technology, will enable OutMoove [.]
As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. For SSPs like Smaato, it’s about leveraging the power of technology to redefine industry standards, driving campaigns to new heights of success. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.
Some very sad figures Only 36% of ad spending on demand-sideplatforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Dig deeper: 2024 Predictions: Advertising and digital media Get MarTech! In your inbox. Business email address Subscribe Processing.
Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Learn how these platforms get you in front of high-value eyeballs. And save time while winning over customers massively.
We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demandsideplatform (DSP).
Advertising agencies commonly use a demand-sideplatform (DSP) to manage programmatic media buying. It enables advertisers to set their campaign goals, select the relevant channels, and leverage real-time bidding to place ads on supply-sideplatforms (SSPs).
Deutsche Telekom this morning announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-sideplatform (SSP) and demand-sideplatform (DSP).
Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.
“There seems to be a more hybrid or dynamic approach with advertisers tapping into a range of methods such as outsourcing to a DSP [demand-sideplatform], independent trading desk, etc,” according to the IAB Europe report.
will remain in the collective industry lexicon until 2024. This was a development that meant its Privacy Sandbox trials would continue, and that its series of aviary-themed acronyms — who remembers FLoC ? “We decided to give it the name of Protected Audience API.”
By automatically serving ads in real-time through a demandsideplatform (DSP), advertisers can create better, richer, more relevant brand experiences for consumers across screens and devices. Advertisers simply need to provide an image, headline, description, and click-through URL. Additionally, 63.1%
The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-sideplatforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.
We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demandsideplatform (DSP).
” The pair are aiming to bring the combined offering to market in the second half of 2024. In 2019 the pair launched d-force, a joint venture (JV) for pooling their addressable TV and digital video inventory on ProSieben’s demand-sideplatform (DSP).
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content