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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Instagram was 35%.

CPM
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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Dig deeper: EU hits Google with $2.6 And, though Google has competitors in the most basic sense of the word (i.e.,

CPC
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Spotify’s ad tech rebrand: everything you need to know

illumin

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. News of the rebrand comes after Spotify announced its partnership with Yahoo and its demand-side platform (DSP).

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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets.

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How Programmatic DOOH B2B Reaches Decision-Makers Anywhere

Single Grain

out-of-home ad spend in 2024, reflecting a 7.5% The technology stack consists of three critical components: Supply-side platforms (SSPs) where media owners list digital billboards and screen inventory. Demand-side platforms (DSPs) that enable advertisers to bid on inventory using sophisticated audience parameters.

ROI
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Appetite for Disruption: Behind AppLovin’s Rise to the Top of the Ad Tech Pack

VideoWeek

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. Trading places At the same time, ad tech giant The Trade Desk was running into problems of its own.

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WPP Media, Criteo partner to bring more performance to CTV advertising

Marketing Dive

The two are offering advertisers curated Deal IDs that are supported by Criteo’s Commerce Grid and can be activated on any demand-side platform (DSP). Courtesy of Roku Dive Brief: WPP Media is bringing more commerce media data to connected TV (CTV) ad buying through a new pact with Criteo, according to a press release.