This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators AdTech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.
Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting. This move is also part of a bigger, emerging trend.
2024s best AdMonsters Decoders demystify adtechs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? Read more ) 3.
In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. The publisher appears to be running videoads within the feed. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV The Netflix ad tier reaches 3.8
The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic videoads on virtual billboards within Roblox’s immersive environments. Follow @illuminHQ
Let’s look at the key adtech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and adtech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?
In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and videoad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.
Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced it won (..)
Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M.
10, 2025 Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. By Peter Adams and Chris Kelly • Feb. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.
While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising. Follow @illuminHQ
NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok videoad performance against Facebook and Instagram Reels ads.
Tools to empower publishers to optimize and monetize their inventory, boosting ad value and revenue. Use of advanced AI to categorize and analyse videoads, better quality checks. The post A Decade of Innovation: <br>The 2024 PubMatic Hackathon appeared first on PubMatic.
Best CTV Campaign – Wavemaker & Colgate Best Customer Service – C-Screens Best Cross-Media Video Campaign – Vinted / Mindshare UK Best VideoAdTech Innovation – Onyx by Outbrain Best Agency Team – CNN Create Brand Studio Best CTV AdTech Innovation – MiQ Best Use of Data – InfoSum Best Video/TV Out of (..)
Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing AdTech CMO Corner An article from Dive Brief E.l.f. 3, 2024 Michael M. A focus on humor has helped bolster E.l.f.’s Recommended Reading How E.l.f.
Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M.
billion in 2024 and surpasses the previous record of $22.9 in spending, up $27 from 2024. Consider making videoads that show a little bit of more humor and authentici storytelling in the content. This marks a jump from $22.4 billion set in 2023. Shoppers expect to spend an average of $199.38 Follow @illuminHQ
One year on from our inaugural Mobile Leaders’ Summit in Hanoi, we set the stage in Hong Kong by looking back at what we had predicted for 2024, and we were pleased to see that we got most of it right. Ad quality is also a key part of the user experience. Consumer spend on apps is still increasing.
Video advertising is getting more and more demand, and in 2024, the videoad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of videoads can surpass $241 billion by 2028. billion in 2024.
Digital VideoAd Spend Overtakes Linear TV in US Digital videoad spend surpassed linear TV in the US last year, according to the IAB, rising from 29 percent of total video spend in 2020, to 51 percent in 2024. percent YoY during Q1 2025.
Vast & Paapi Overview, Why It’s Not Going to Work Right Now In one corner we have VAST, short for VideoAd Serving Template , this is the industry standard that video players use to serve ads. It’s an XML schema launched by the IAB in 2008 that has standardized the industry’s approach to video. What Does Work?
Two of our individual award categories, Rising Star and Leadership in Video, will be put to a public vote, so be on the lookout for when the vote goes live. The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. & TroNa GmbH HP Inc. &
When Not to Use Mid-Rolls Best Practices for Maximizing Your Mid-Roll Ad Revenue Mind the Ad Frequency Choose Proper Placements Make Them Contextually Relevant Consider Length and Skippability Test Your Mid-Roll Ads How to Add Mid-Roll Ads to Your Website Conclusion Mid-Roll Ads: FAQ What Are Mid-Roll Ads And Should You Use Them?
The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories.
It’s worth noting that these figures relate to last year, and broadcasters across Europe have reported a more favourable TV ad market in 2024, so it’s likely these results aren’t reflective of Channel 4’s current financial situation. Steinberg, Co-Founder, Chairman and Chief Executive of Zeta Global.
Take our brief 2024 MarTech Replacement Survey Why it matters. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream videoads. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. Are you getting the most from your stack?
In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. The new interactive pause ads will roll out in the UK and Germany in 2025, having already launched in the US.
Before you know it 2024 will be at our doorstep. Twas nearly election season and all through the house – With the 2024 primaries nearly upon us, there’s no better time for US publishers to get ready to capture additional revenue from what’s predicted to be the highest political ad spend year on digital to date.
Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The adtech industry responded to this [.]
The last year has seen a rise in the number of consumers watching ad-supported Connected TV content. In fact, by 2024, eMarketer estimates those AVOD service subscribers will make up half of all internet users. This delivery mechanism is significant in making the videoad marketplace more transparent to marketers and agencies.
ProSieben has resisted MFE’s advances, but the latter is still weighing up options, and is waiting until ProSieben’s full year results for 2024 to be released next year before deciding its next move, according to Reuters. TF1 Posts Ad Revenue Growth in Nine-Month Earnings TF1 revenues rose 2.8 percent increase in ad sales.
According to videoadtech firm Good-Loop, the average online ad campaign emits 5.4 And some campaigners argue that a true reflection of the advertising industry’s environmental impact should also include emissions from the products that are sold as a result of ad campaigns. .
One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. It sorts users’ interests into topics and shares them with third parties like advertisers and adtech platforms but without revealing specific browsing details.
And while Google isn’t releasing any solid revenue figures for Shorts, Philipp Schindler said that across 2024, the monetisation rate of Shorts relative to in-stream viewing increased by more than 30 percentage points in the US, with further progress expected this year.
Advertisers would be wise to take note and get their sneakers ready to race for next year’s ad slots. Four fan-favorite ads from March Madness 2024 Take a look at some of the best ads from March Madness this year. Be sure to check out the Most Viewed VideoAds: March Madness 2022 and The best ads of the NBA Finals 2023.
Brings Video-Level Data to Equativ’s Ad Server Equativ, a French adtech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Read on VideoWeek. billion, up 4.9
Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and videoads to native and sponsored content. This concentration of power can also stifle innovation and limit opportunities for smaller adtech companies.
Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their videoad budgets increased during Q4. percent falls in ad spend in real terms for 2023 and 2024 respectively. Video saw net growth of +6.6 percent and 0.7 percent growth.
In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out videoads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying videoads on Roblox include e.l.f The company added 1.6
According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.” ” Since CTV is a way to access this platform, programmatic advertising can create targeted ads for a broader audience—not to mention the high engagement rates of videoads.
CES marks the year’s official start for those of us in the ad-tech space. AI VideoAd Creation with Waymark Generate stunning, on-brand video creatives directly in ADvendio using our new AI-powered video builder. CES in Las Vegas Date: January 7th-10th Matthew M. Flexible Pricing (CPM, CPC, etc.)
In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces videoads, and Reach lays off ten percent of its staff. On Wednesday, the company warned that inflation would push into 2024. percent, with online ad revenues forecast for 12.7
Data from a mid-2024 study meanwhile found that 31 percent of programmes on FAST channels had no genre data, 66 percent had no production country data, and 24 percent had no ratings information. Mehta, who ruled Googles dominance of the search market illegal in August 2024, submitted his final remedies proposal last Friday.
If you want to keep your revenue streams flowing, it’s time to rethink your ad strategy—and that all starts with focusing on your user experience. The Crumbling ‘Ads for Content’ Value Exchange In 2019, 44% of users were okay with ads in exchange for free content. And what about disruptive pop-up ads?
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content