illumin

JUNE 12, 2025

billion in 2024 and surpasses the previous record of $22.9 in spending, up $27 from 2024. Consider making video ads that show a little bit of more humor and authentici storytelling in the content. This marks a jump from $22.4 billion set in 2023. Shoppers expect to spend an average of $199.38 Follow @illuminHQ

Advertising

Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M.

Food

PubMatic

MAY 14, 2025

One year on from our inaugural Mobile Leaders’ Summit in Hanoi, we set the stage in Hong Kong by looking back at what we had predicted for 2024, and we were pleased to see that we got most of it right. Ad quality is also a key part of the user experience. Consumer spend on apps is still increasing.

Education

VideoWeek

FEBRUARY 5, 2025

And while Google isn’t releasing any solid revenue figures for Shorts, Philipp Schindler said that across 2024, the monetisation rate of Shorts relative to in-stream viewing increased by more than 30 percentage points in the US, with further progress expected this year.

Video Ads

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads

Marketing Dive

JUNE 12, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief E.l.f. 3, 2024 Michael M. A focus on humor has helped bolster E.l.f.’s Recommended Reading How E.l.f.

Cookies

Brid.tv

APRIL 2, 2025

When Not to Use Mid-Rolls Best Practices for Maximizing Your Mid-Roll Ad Revenue Mind the Ad Frequency Choose Proper Placements Make Them Contextually Relevant Consider Length and Skippability Test Your Mid-Roll Ads How to Add Mid-Roll Ads to Your Website Conclusion Mid-Roll Ads: FAQ What Are Mid-Roll Ads And Should You Use Them?

Video Ads

Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M.

Cookies

VideoWeek

MAY 6, 2025

Digital Video Ad Spend Overtakes Linear TV in US Digital video ad spend surpassed linear TV in the US last year, according to the IAB, rising from 29 percent of total video spend in 2020, to 51 percent in 2024. percent YoY during Q1 2025.

Advertising

VideoWeek

APRIL 14, 2025

According to video ad tech firm Good-Loop, the average online ad campaign emits 5.4 And some campaigners argue that a true reflection of the advertising industry’s environmental impact should also include emissions from the products that are sold as a result of ad campaigns. .

Ad Exchange

Ad Tech Daily

NOVEMBER 1, 2024

Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced it won (..)

Advertising

VideoWeek

JUNE 6, 2025

Tech Lab says this would allow the industry to build more efficient programmatic tools, and would better cater to new innovative programmatic solutions. ” On the commerce side, WPP Media said Criteo, Ocado Ads, and DICK’S Sporting Goods are signed up to feed commerce data into Open Intelligence. percent of UK households.

Media

VideoWeek

JULY 18, 2025

Top Stories Netflix Says In-House Ad Tech is Helping Ramp Up Revenues Netflix revenues jumped 16 percent during Q2 2025, the streaming giant announced on Thursday, while the company also upgraded its full-year revenue forecast to $44.8-45.2 billion, up from $43.5-44.5

Ad Tech

Advendio

MARCH 31, 2025

CES marks the year’s official start for those of us in the ad-tech space. AI Video Ad Creation with Waymark Generate stunning, on-brand video creatives directly in ADvendio using our new AI-powered video builder. CES in Las Vegas Date: January 7th-10th Matthew M. Flexible Pricing (CPM, CPC, etc.)

CPC

Marketing Dive

JUNE 10, 2025

Recommended Reading Amazon launches AI-powered video ad generator ahead of holidays By Peter Adams • Sept. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story. All I can say is watch this space,” said Richman. You see the quality curve that we’re on. I’ll let you connect the dots.”

Retail

VideoWeek

MARCH 14, 2025

Data from a mid-2024 study meanwhile found that 31 percent of programmes on FAST channels had no genre data, 66 percent had no production country data, and 24 percent had no ratings information. Mehta, who ruled Googles dominance of the search market illegal in August 2024, submitted his final remedies proposal last Friday.

Food

VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off. Banks Sell Down $5.5

Marketing

VideoWeek

MARCH 21, 2025

Nexxen and Tubi Bring Partnership to UK Ad tech business Nexxen has expanded its partnership with Tubi, the Fox-owned AVOD service, into the UK. Wurl found that October was the only month to see a YoY increase in ad fill rates, due to heavy political advertising in the US. Read more on VideoWeek. billion.

Demand Side Platform

VideoWeek

NOVEMBER 1, 2024

ProSieben has resisted MFE’s advances, but the latter is still weighing up options, and is waiting until ProSieben’s full year results for 2024 to be released next year before deciding its next move, according to Reuters. TF1 Posts Ad Revenue Growth in Nine-Month Earnings TF1 revenues rose 2.8 percent increase in ad sales.

Retail

VideoWeek

APRIL 17, 2025

DoubleVerify to Sue Check My Ads for Defamation DoubleVerify has told Check My Ads, an advertising watchdog, to prepare for litigation concerning alleged defamatory statements it made about the ad tech firm, according to Adweek. percent) and Asia Pacific (+6 percent). percent organic growth, from a previous estimate of 3.5-4.5

Marketing

VideoWeek

MAY 2, 2025

In this week’s Week in Review: Zuckerberg believes in an all-AI future for advertising, Banijay considers bidding for ITV, and video ad spend tops 8 billion in the UK. Video display spend, which includes social channels, publishers, outstream, AVOD and BVOD, rose 20 percent to reach 8.3

Video Ads

VideoWeek

DECEMBER 6, 2024

The Week in Tech Experian Acquires Ad Tech Company Audigent Data giant Experian has acquired Audigent, a data activation and identity business, for an undisclosed amount. With visibility into over a billion video ad impressions daily, we see the sustainability issues that need fixing.

Advertising

Ad Monsters

JANUARY 3, 2025

2024s best AdMonsters Decoders demystify ad techs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? Read more ) 3.

Ad Tech

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

Ad Tech

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising. Follow @illuminHQ

Advertising

Ad Tech Daily

OCTOBER 9, 2024

NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

Impressions

PubMatic

SEPTEMBER 23, 2024

Tools to empower publishers to optimize and monetize their inventory, boosting ad value and revenue. Use of advanced AI to categorize and analyse video ads, better quality checks. The post A Decade of Innovation: <br>The 2024 PubMatic Hackathon appeared first on PubMatic.

Machine Learning

VideoWeek

SEPTEMBER 27, 2024

Best CTV Campaign – Wavemaker & Colgate Best Customer Service – C-Screens Best Cross-Media Video Campaign – Vinted / Mindshare UK Best Video Ad Tech Innovation – Onyx by Outbrain Best Agency Team – CNN Create Brand Studio Best CTV Ad Tech Innovation – MiQ Best Use of Data – InfoSum Best Video/TV Out of (..)

Ad Server

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. billion in 2024.

Video Ads

Ad Monsters

MARCH 13, 2024

Vast & Paapi Overview, Why It’s Not Going to Work Right Now In one corner we have VAST, short for Video Ad Serving Template , this is the industry standard that video players use to serve ads. It’s an XML schema launched by the IAB in 2008 that has standardized the industry’s approach to video. What Does Work?

Fill rate

VideoWeek

APRIL 10, 2024

The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories.

Ad Server

Martech

JUNE 11, 2024

Take our brief 2024 MarTech Replacement Survey Why it matters. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. Are you getting the most from your stack?

Advertising

VideoWeek

OCTOBER 11, 2024

It’s worth noting that these figures relate to last year, and broadcasters across Europe have reported a more favourable TV ad market in 2024, so it’s likely these results aren’t reflective of Channel 4’s current financial situation. Steinberg, Co-Founder, Chairman and Chief Executive of Zeta Global.

Video Ads

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. The new interactive pause ads will roll out in the UK and Germany in 2025, having already launched in the US.

Retail

VideoWeek

JULY 19, 2024

Two of our individual award categories, Rising Star and Leadership in Video, will be put to a public vote, so be on the lookout for when the vote goes live. The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. & TroNa GmbH HP Inc. &

Ad Server

PubMatic

OCTOBER 5, 2023

Before you know it 2024 will be at our doorstep. Twas nearly election season and all through the house – With the 2024 primaries nearly upon us, there’s no better time for US publishers to get ready to capture additional revenue from what’s predicted to be the highest political ad spend year on digital to date.

CPM

AdPushup

OCTOBER 13, 2024

Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

Mobile Ads