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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

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Spotify’s ad tech rebrand: everything you need to know

illumin

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting. This move is also part of a bigger, emerging trend.

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The Best AdMonsters Decoders of 2024: 8 Essential Explainers to Power Up Your Ad Tech Know-How

Ad Monsters

2024s best AdMonsters Decoders demystify ad techs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? Read more ) 3.

Ad Tech 105
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The WIR: Netflix Begins Rolling Out In-House Ad Tech, BILD Launches a Short-Form Video Offering, and Brands Seek Remuneration Shake Up

VideoWeek

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. The publisher appears to be running video ads within the feed. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV The Netflix ad tier reaches 3.8

Ad Tech 95
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Roblox adds programmatic in-game advertising in 2024

illumin

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments. Follow @illuminHQ

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Ad Tech Trends for 2023

Martech Series

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

Ad Tech 105
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Week in Charts: Agentic AI Set to Disrupt Ad Buying, Reach Leans on First-Party Data, and Video Ad Spend Outpaces UK Digital Market

VideoWeek

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.