VideoWeek

APRIL 10, 2024

The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories.

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VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. I predict the market will begin to improve prior to Q1 2024. Publishers are the biggest victims.

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Ad Monsters

MARCH 13, 2024

PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience. You all know about the back and forth this past month that started with the extensive report the IAB Tech Lab released criticizing Google’s Privacy Sandbox. What About Fenced Frames?

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VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

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VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

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VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. It’s also building an ad server and an ad exchange inside the browser.

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VideoWeek

FEBRUARY 21, 2024

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience.

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VideoWeek

APRIL 24, 2024

Deutsche Telekom this morning announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP).

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Martech

JUNE 13, 2024

Google operates the largest ad server, inventory exchange and bidding exchange, representing both the bidder and the seller in the marketplace. This concentration of power can also stifle innovation and limit opportunities for smaller ad tech companies. Are you getting the most from your stack?

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Digiday

MARCH 12, 2023

Although, after a tricky start on Madison Avenue, it appears as if Netflix is now considering alternative options on how to run its operations with potential outcomes including the streaming giant in-housing its ad tech.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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VideoWeek

MAY 24, 2024

Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week. billion in AI and machine learning for the rest of 2024. She will also look to grow new ad revenues for Sky outside of subscriptions, in areas such as gaming and data.

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Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary.

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VideoWeek

AUGUST 22, 2024

After what seemed like a quiet period on the M&A front, ad tech companies appear to be back up for grabs. High interest rates, global wars and recessionary fears loomed over the economy, prompting ad tech companies to cut costs last year. Meanwhile AI is beginning to shape M&A deals in ad tech.

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Ad Monsters

FEBRUARY 12, 2024

But how do advertisers optimize contextual ads for content that is itself dynamically generated? Most ad tech isn’t built for generative ads, but the need is inspiring new startups such as OpenAds , which is building an ad engine for precisely this use case.

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VideoWeek

SEPTEMBER 13, 2024

The Week in Tech Google’s US Ad Tech Antitrust Trial Kicks Off The antitrust trial filed against Google by the US Department of Justice and a number of states, accusing Google of anticompetitive behaviour in the ad tech market, kicked off this week. The ECJ rejected the company’s appeal against a €2.4

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VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. Playground xyz creates high-attention ad formats, which are now fully integrated into GumGum’s fleet of ad solutions.

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VideoWeek

DECEMBER 15, 2023

.” Netflix Ad Revenues to Overtake Disney+ Next Year Netflix ad revenues are set to overtake Disney+ next year, according to a Reuters report citing data from Insider Intelligence. percent at Disney+, reaching $912 million in 2024. billion in 2024. The firm forecasts Netflix revenues to jump 50.3 billion in 2023.

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VideoWeek

FEBRUARY 24, 2023

Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French ad tech company at €350 million. The company is seeking to deliver $4 billion in savings through 2024. billion revenues beat Wall Street forecasts of $2.39 WBD shares fell 1.5

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VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. BT Sport has retained Heineken Champions Cup rights through 2024. ” PubMatic and Permutive Partner on First-Party Data. BT Sport Extends Heineken Champions Cup Rights.

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VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

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VideoWeek

NOVEMBER 17, 2023

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” Amazon said in a statement. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

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VideoWeek

APRIL 29, 2025

According to Digital i,long-form viewing (30+ minute content)made up68 percentof total YouTube viewing time at the end of 2024, up from 53 percent at the start of 2022. Digital Video Ad Spend Topped 8 Billion in 2024 Digital video ad spend in the UK reached 8.28

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VideoWeek

FEBRUARY 14, 2025

AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world. percent in 2023.

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VideoWeek

NOVEMBER 22, 2024

” MFE Forecasts Full-Year Growth on Strong Italian Ad Market MediaForEurope (MFE) has posted 7.7 percent YoY revenue growth for the first nine months of 2024, with ad revenues up 6.5 Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

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VideoWeek

JUNE 6, 2025

Tech Lab says this would allow the industry to build more efficient programmatic tools, and would better cater to new innovative programmatic solutions. ” On the commerce side, WPP Media said Criteo, Ocado Ads, and DICK’S Sporting Goods are signed up to feed commerce data into Open Intelligence. percent of UK households.

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VideoWeek

APRIL 25, 2025

In this week’s Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. UK Advertising Returned to Growth in 2024, finds Thinkbox Data Total UK TV advertising investment reached 5.27 billion in 2024, up 3.8 million last year. . Read more on VideoWeek.

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VideoWeek

MAY 2, 2025

But his comments suggest that Meta thinks the majority of campaigns will be completely AI-controlled in the future, with not much need for an ad agency to be involved. Financial terms were undisclosed, but the ad tech company said the partnership would help it expand into new markets and invest in its AI-driven technology.

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VideoWeek

JUNE 13, 2025

ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s ad tech business. However efforts to restrict pharmaceutical ads are likely to run into legal troubles, with some arguing that they’re protected under the US First Amendment.

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VideoWeek

MAY 30, 2025

FreeWheel and Innity Partner on Video Inventory in Southeast Asia FreeWheel, a video ad tech firm owned by Comcast, has partnered with media company Innity in Southeast Asia and Hong Kong. Innitys advertiser clients will have access to premium video sellers in the region, via FreeWheels ad server and supply-side platform (SSP).

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VideoWeek

MARCH 21, 2025

Nexxen and Tubi Bring Partnership to UK Ad tech business Nexxen has expanded its partnership with Tubi, the Fox-owned AVOD service, into the UK. Wurl found that October was the only month to see a YoY increase in ad fill rates, due to heavy political advertising in the US. Read more on VideoWeek.

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VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. billion traditional TV ad market. These are complete commercials ready to launch on TV. Read more on VideoWeek.

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