Adweek

JUNE 23, 2025

” Dao’s hiring is part of a broader shift in EA’s ad business. CEO Andrew Wilson announced plans to establish an ad network during last year’s earnings call. Signaling his philosophy on authenticity and engagement, Dao offered advice to brands in a June 2024 issue of Ipsos’ What the Future.

Electronics 165

Electronics Agency Ad network Media 165

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. To Amy's point, I think a true RMN looks like more of the full advertising experience offered by networks like Walmart and Target.

Advertising 97

Advertising Retail Pop-Up Conversion 97

Basis

JUNE 30, 2025

Brinkema ruled in favor of the DOJ, finding that Google engaged in a variety of anticompetitive practices to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for display advertising on the open web. However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks.

Retail 79

Retail Search Advertising Machine Learning Audience 79

Ad Monsters

MAY 12, 2025

B2B media platform Business of Apps found that in 2024, the minimum Facebook Ads cost per install would stay at $2, but the maximum jumped up to $5.50. By contrast, many open-web-based ad networks (including Mintegral) can achieve installs below $1. Firstly, the cost of advertising on walled gardens is rising.

Fill rate 90

Fill rate Machine Learning Ad network Audience 90

Martech

JULY 26, 2024

Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks). Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients.

Cookies 130

Cookies Non-Profit Audience GDPR 130

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. In 2024 marketers started to see benefits and transition. Those that operate in silos will fail.

Media 52

Media Marketing Retail SEO 52

Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8

Retail 52

Retail Media Ad network Ad Tech 52

Brid.tv

APRIL 2, 2025

Make Them Contextually Relevant What the ad depicts is just as important as when it shows up. In fact, according to a 2024 IAS paper, The Mind on the Stream , contextually matched ads offer better narrative fluency, emotional impact, memorability, and personal relevance. The next thing on the list is getting ad demand.

Video Ads 52

Video Ads Ad Ops Ad network Pop-Up 52

Basis

FEBRUARY 28, 2025

The platforms efforts appear to be paying off, with Q3 2024 revenue increasing by 18% year over year. This change effectively removes advertisers ability to lightly experiment with automated adjustments of campaigns set to manual bidding, in favor of newer Google Ads machine learning options and advanced automated bidding strategies.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Adweek

JULY 16, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks HP Is Launching an Ad Business With Laptop-Targeted Ads and a Streaming Service With 160 million U.S. There are also pause ads, and carousel ads that appear on the home screen above recommended content.

Manufacturing 294

Manufacturing Retail Media Ad network 294

Single Grain

MAY 30, 2025

How paid ads work: Paid advertising platforms like Google Ads and social media ad networks operate on an auction model where you bid for placement. You create targeted ads and pay when users interact with them (typically through clicks or impressions). SEO is about earning visibility rather than buying it.

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98

Martech

JANUARY 3, 2024

Here are some ways that marketers will leverage social media in 2024. Gartner consumer data shows that total ad avoidance (e.g. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Audience 141

Audience eCommerce Entertainment Media 141

AdExchanger

JUNE 19, 2024

overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […] The post United’s New Ad Network Has Programmatic On Its Flight Plan appeared first on AdExchanger. Before takeoff on the 7:50 p.m.

Ad network 122

Ad network Media Retail Marketing 122

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.

Retail 126

Retail Media Cookies Electronics 126

AdPushup

OCTOBER 13, 2024

Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

Ad network 52

Ad network Mobile Ads Ad Tech Audience 52

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

AdPushup

JULY 15, 2024

Looking for Indian ad networks that serve quality ads? Here, we have top 12 ad networks based in India that can help you monetize your traffic efficiently.

Ad network 52

Ad network Ad Ops Ad Tech 52

AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Advertising 52

Basis

FEBRUARY 28, 2024

Given that political advertising for the US presidential election will drive up ad costs at the start of the holiday season, driving efficiencies by leveraging the right technologies will be especially key for advertisers this year. The post Innovations in Search and Social [February 2024] appeared first on Basis Technologies.

Machine Learning 105

Machine Learning Cookies Conversion Media 105

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. But to tap into these slots, you’ll need to use an ad network. What Is an Ad Network?

Ad network 52

Ad network Ad Exchange Ad Space Ad Inventory 52

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. But to tap into these slots, you’ll need to use an ad network. What Is an Ad Network?

Ad network 52

Ad network Ad Exchange Ad Space Ad Inventory 52

Digiday

AUGUST 21, 2024

At the same time, Roblox has put considerable effort into wooing brands and their marketing budgets, including the creation of an official partner program and the development of a programmatic video ad network within the platform, in addition to numerous other tools intended to improve the advertiser and developer experience.

Ad network 92

Ad network Video Ads Agency Marketing 92

illumin

MAY 31, 2024

The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads.

Marketing 111

Marketing Retail Finance Ad network 111

Digiday

JUNE 18, 2024

With everything becoming an ad network , the burgeoning channel has expanded far beyond that of retailers like Target and Walmart. The new networks are not alone in making Cannes a priority this year.

Media 67

Media Ad network Retail Audience 67

AdPushup

SEPTEMBER 8, 2024

An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for publishers.

Ad Server 52

Ad Server Ad network Advertising Ad Ops 52

Digiday

MAY 21, 2024

Roblox’s burgeoning ad network could drive significant revenue for the platform — but as the company widens its advertising offerings, it will have to tackle the inevitable child safety challenges that come with such an expansion. Continue reading this article on digiday.com.

Advertising 97

Advertising Ad network Video Ads Marketing 97

AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

Mobile Ads 52

Mobile Ads Ad network Ad Inventory Impressions 52

Brid.tv

JANUARY 12, 2024

With more than 4,000 exhibitors from various tech industry verticals, the CES 2024 conference, like every year, has given us a glimpse at new tech advancements on the horizon. For now, still in testing, it’s mostly available to selected partners, but the company will expand access in Q2 2024.

Ad Tech 52

Ad Tech Cookies Ad Inventory Audience 52

Exchange Wire

DECEMBER 29, 2023

As we venture into 2024, the open web stands on the brink of transformative shifts. The post Predictions 2024: Open Web appeared first on ExchangeWire.com. In this prediction, we delve into the significant changes anticipated for the year ahead, shaping the future of digital landscapes. Understanding the trajectory of the open [.]

Ad network 45

Ad network Ad Tech 45

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. billion in 2024. billion in 2024. Learn more here !

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Adtelligent

MAY 12, 2024

Platforms like YouTube deliver specific and personalized ad messages to free plan users that effectively urge them down the sales funnel. According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.” The elimination process has already been started and is to be finished by the end of the year.

Advertising 52

Advertising Cookies Ad Space Audience 52

Basis

FEBRUARY 28, 2024

Given that political advertising for the US presidential election will drive up ad costs at the start of the holiday season, driving efficiencies by leveraging the right technologies will be especially key for advertisers this year. The post Innovations in Search and Social [February 2024] appeared first on Basis Technologies.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. For example, The Trade Desk and MediaMath are some of the awesome DSPs available in 2024. You don’t need middlemen.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. Maximize your revenue with: · cutting-edge ad tech · extensive ad network · exclusive video content Explore Targetvideo The post Google’s Phase-Out of Third-Party Cookies Has Begun appeared first on Target Video.

Cookies 96

Cookies GDPR First-Party Cookies Ad Tech 96

Martech

JUNE 26, 2024

In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number. The post The never-ending war against ad fraud appeared first on MarTech.

Machine Learning 117

Machine Learning Impressions Ad Exchange MarTech 117

Martech

MAY 2, 2024

Olympics on CTV/OTT With a growing share of ad spend and eyeballs, CTV is becoming more relevant for viewers to navigate tentpole events like the upcoming Olympic Games Paris 2024. On Wednesday, free LGBTQ+ streaming service Revry spoke about its growing slate of programming and its PrismRiot ad network, which reaches 110 million U.S.

Retargeting 114

Retargeting Audience Ad Exchange Food 114