Clearcode

OCTOBER 21, 2024

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. June 15, 2023 : Google informed about Topics API enhancements.

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

Digiday

NOVEMBER 16, 2022

For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30. This revenue figure represented a 31% year-on-year increase with the company forecasting Q4 revenues in the region of $500 million.

Marketing 72

Marketing Ad Tech Demand Side Platform Ad Server 72

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%.

Demand Side Platform 72

Demand Side Platform Ad Tech Cookies Media 72

Digiday

OCTOBER 3, 2022

Philippa Snare, svp, EMEA, at The Trade Desk, told Digiday how the demand-side platform was working with both the IAB Europe and IAB Tech Lab toward a solution. Snare told Digiday that while GDPR does “create an issue” for EUID’s rollout, she is confident it will be market-ready in 2023.

Ad Tech 87

Ad Tech GDPR Demand Side Platform Conversion 87

VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies.

Ad Tech 98

Ad Tech Cookies Agency Media 98

VideoWeek

JANUARY 12, 2024

Google Seeks to Reassure Industry Over Privacy Sandbox Concerns Google has provided an update to its Privacy Sandbox products, a privacy-centric toolset designed to replace cookies as they begin their phase-out in Chrome. TV to Benefit from 30 Percent Rise in US Political Ad Spend Political ad spend will reach $12.32

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV. million in Q3.

Ad Server 98

Ad Server Ad Tech Agency Media 98

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Basis

MARCH 7, 2023

In 2023, US DOOH spending is forecast to grow by another 15.8%. Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). This is an increase of 34.9% year-over-year. What DOOH Formats and Mediums Are There?

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP).

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Impressions 69

VideoWeek

OCTOBER 6, 2023

million in Q2 2023, up 0.3 Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. Digital Publisher Revenues Rise Despite Video Declines UK digital publisher revenues reached £155.9

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. percent YoY during 2023, but actually rose 1.7 It added that X has amassed more than 80,000 creators since launching its ad revenue sharing program in July 2023. billion during 2023.

Marketing 52

Marketing Entertainment Media Agency 52

VideoWeek

MAY 31, 2024

percent in 2023. I’m excited for new and existing audiences in Spain and the Nordics to enjoy even more award-winning BBC shows on the Pluto TV platform.” One Piece Leads Netflix Viewing for H2 2023 Netflix has released the second edition of its What We Watched report, revealing viewing figures from July to December 2023.

Media 52

Media Agency Audience Cookies 52

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. ID5’s identity graph will enable advertisers on The Trade Desk platform to leverage ID5’s cookieless ID.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Worse cookie matching. Due to the need for cookies to be synchronized between Google’s servers and ad exchanges in the bidding process.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. UK Ad Spend had Strong Q1, but Real Contraction Forecasted for 2023. And while 2023 is expected to see 4.4 The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The main way it does this is by blocking third-party cookies and other cross-site tracking techniques. The 1990s in Digital Advertising: Innovation.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Digiday

APRIL 24, 2023

The company announced earlier this month that it will relaunch HBO Max, including its ad-supported tier, under its new moniker “Max” in May 2023. Additional programming will come from sibling streamer Discovery+, while Discovery+ will also remain as a stand-alone platform. Discovery doubled down on its streaming offerings. Warner Bros.

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). percent last year, up from 7.3

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

APRIL 26, 2023

If implemented by streaming services, adopted by advertisers and supported by demand-side platforms, this fix could thread the needle between maximizing ad revenue and minimizing ad exposures. “But we also understand what those same streamers are watching.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Brid.tv

JUNE 26, 2023

Top 20 Video Ad Networks for Publishers in 2023 1. TargetVideo Premium Demand 3. Chocolate Platform 12. Unlike most ad networks, Teads doesn’t rely on third-party cookies as it uses contextual targeting to serve ads. The platform offers a variety of ad formats as well. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only. With Demand-Side platforms, you can design campaigns, select a date, target the specified niche, & set the final prices easily.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms.

First-Party Cookies 128

First-Party Cookies Cookies Impressions Ad Exchange 128

VideoWeek

DECEMBER 1, 2023

” Google Doubles Down on Cookie Deprecation Deadline Google is committed to removing cookies from Chrome at the end of 2024, the company’s VP of global advertising told Digiday this week. One percent of cookies will be gone in January 2024, said Dan Taylor, providing a “real world testing environment” for advertisers. “A

Media 105

Media Entertainment Cookies Agency 105

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation.

Advertising 126

Advertising Marketing Ad Exchange Retail 126

VideoWeek

OCTOBER 7, 2022

Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. Google will close its Stadia video game streaming service on 18th January 2023, the company said in a blog post. Game Over for Google’s Gaming Service.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Digiday

JUNE 13, 2022

The proposed remedy comes a year after Google announced an extension to its timeline for sunsetting the use of third-party cookies in its Chrome browser, a tactic that some believe also has a political undertone and could also be reprised. ” Does this mean cookies will last beyond 2023?

Cookies 69

Cookies Demand Side Platform Ad Tech Education 69

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. billion in 2023. billion in 2023.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

JANUARY 26, 2024

In this week’s Week in Review: Publicis plans AI investment after a strong 2023, Skydance makes a bid for Paramount, and Stephen van Rooyen leaves Sky. Publicis also pre-released its 2023 earnings, which came in above the group’s guidance. The company reported 6.3 percent YoY organic growth for the full year, with 5.7

Media 52

Media Agency Entertainment Cookies 52

Basis

AUGUST 17, 2023

An Example of the All-In Set Up For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). The whole operation must be built on a foundation of organized data, deliberate processes, capable tools, and skillful talent.

Agency 75

Agency Finance Media A/B Testing 75

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation.

Advertising 52

Advertising Video Ads Ad Server Cookies 52