Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Mobile Ads Targeting You need to niche down on your audience to get the conversions which is the main objective.

Ad network

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars in 2023.

Advertising

Brid.tv

NOVEMBER 29, 2022

Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1. This monetization method is bound to attract a larger audience that wouldn’t be too eager to pay for access. Brightcove 4. JW Player 6. Connatix 9. CONTUS VPlayed 10. Flowplayer 11.

Header Bidding

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network

Martech Series

JANUARY 26, 2023

Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”

eCommerce

Digiday

JULY 29, 2022

As advertisers plan their connected TV strategies and campaigns for 2023, several developments across a burgeoning year of CTV advances are shedding light on what’s next for the industry’s evolving — and inarguably buzzy — performance channel. How CTV tactics differ from display advertising strategies.

Marketing

Monetize More

DECEMBER 25, 2022

Monetization isn’t just limited to standard display advertising too. Here’s our secret sauce on how to monetize a gaming site: Display Advertising. Display Advertising is probably the most popular way to monetize your gaming site. All you have to do is put the focus on promotion or advertising.

SEO

Ad Beat

MAY 9, 2024

Per the National Retail Federation , 74 percent of consumers sent their mom flowers for Mother’s Day 2023 , making them the nation’s go-to Mother’s Day gift. Ahead of the big day, we used Adbeat to analyze how the industry’s biggest players use display advertising to reach, engage, and convert Mother’s Day gift buyers.

Display Advertising

Ad Monsters

JANUARY 7, 2025

Not only do these shifts redefine how publishers operate but they will also unlock new opportunities to capture value and deepen audience engagement. Tourism boards have partnered with publishers to create AI-powered personalized video trip planners, achieving conversion rates 3x higher than traditional display advertising.

Media

Basis

APRIL 25, 2024

Direct Buying for Privacy and Premium Placement The advent of programmatic advertising brought advertisers a level of speed and scale that they couldn’t access via direct buying. of US digital display advertising in 2024 totaling $157.4 And, like direct buying, contextual has advanced considerably in recent years.

Brand Lift

Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Google Display & Video 360. Media Buying Connections for More Effective Campaigns. Xandr Monetize.

Media

Ad Monsters

SEPTEMBER 11, 2024

This privacy-first approach supports a range of data-driven strategies, such as audience planning, activation, and measurement, while providing superior speed and efficiency, even in multi-party collaborations. Enhanced audience building and management capabilities are available for integration with other Google Ad products.

Ad Ops

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? They leverage paid search marketing, e-commerce management, Google Ads audit, display advertising, and LinkedIn Advertising to promote your business. Generating high-quality leads is crucial, but can be a real challenge. Why Choose Sculpt?

Agency

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content.

Media

Ad Monsters

MARCH 9, 2023

First-Party Data & a Better User Experience Bloomberg announced last October that it would end its open-market third-party programmatic display advertising on its website and mobile app beginning January 1, 2023. Transitioning to a first-party data platform will change how publishers approach data.

Audience

Ad Beat

MARCH 6, 2024

percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops. million on display advertising in the US during 2023 , of which the vast majority ($137.1 And they’re hardly the only advertisers to bet big on video.

Electronics

Single Grain

MARCH 28, 2023

SaaS companies rely on online channels to reach their target audience, and pay-per-click advertising provides an effective way to drive traffic to their website or dedicated landing page and convert prospects into customers. Traditional companies may have a broader target audience.

ROI

illumin

MARCH 5, 2024

They are instead created by advertising companies and other online platforms for tracking, re-targeting, and ad-serving purposes. They can be used for wider targeting, audience profiling , and cross-tracking of ads. Additionally, advertisers can use this information and segment their target audiences accordingly.

Advertising

Single Grain

APRIL 12, 2023

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. The goal of an online advertising strategy is to reach the right people, at the right time, with the right message, and to convert those individuals into customers.

Advertising

Ad Beat

AUGUST 23, 2024

), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands: Guinness Bud Light Modelo We looked specifically at US-targeted campaigns in the six months to July 2, 2024.

Food

Ad Beat

SEPTEMBER 19, 2024

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. We’d bet dollars to donuts that this trend is true across display ad categories like YouTube and the Google Display Network.

Retail

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share. cheaper CPCs than Google.

Ad network

Ad Beat

APRIL 24, 2024

So we decided to dive into Adbeat’s competitive intelligence data to understand how those three streaming giants are using display advertising to woo American consumers. million on display advertising in the US over the past six months, with three-quarters of its display ad budget dedicated to video ads.

Pop-Up

VideoWeek

JANUARY 9, 2024

In terms of revenue strategies, 80 percent of respondents will continue to invest in subscription and membership models, which they consider a more important revenue stream than native and display advertising. Video content is also a key investment area in 2024, with 64 percent of publishers planning to create more video this year.

Display Advertising

Digiday

MAY 25, 2022

Commerce businesses are also taking a hit as audiences change shopping habits from online to in-person. And with audiences changing everything from reading behaviors to shopping behaviors, commerce isn’t as lucrative a business as it once might have been. million in Q1 2022 compared to the first quarter of 2021. Kayleigh Barber.

Media

Single Grain

AUGUST 24, 2023

Updated August 2023. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — When users type in specific keywords into search engines like Google or Bing, advertisers have the chance to show their ads at the top or bottom of the search results page.

Agency

MNTN

OCTOBER 7, 2024

As of 2023, 36% of total TV usage was dedicated to streaming content via over-the-top and Connected TV services. Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. OTT Advertising vs. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads.

CPM

MNTN

OCTOBER 7, 2024

As of 2023, 36% of total TV usage was dedicated to streaming content via over-the-top and Connected TV services. Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. OTT Advertising vs. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads.

CPM

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Podcasts are playing a huge role in the rise of digital audio advertising. The Rise of Digital Audio.

Advertising

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.

Advertising

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 billion by the end of 2023, and that’s because it works. greater than display advertising, making a native advertising strategy a very smart investment.

Native Advertising

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Retail media ads can also come in many forms, with the main ones being sponsored products, onsite advertising, and offsite advertising.

Retail

Brid.tv

MAY 26, 2023

Just looking at the USA, the time spent viewing digital media increased to over eight hours a day in 2023, while traditional media consumption (TV, radio, newspapers, magazines, etc.) More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience.

Media

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising

Relevant-Digital

SEPTEMBER 25, 2024

The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. In 2023, ad spending increased by 11.1%, pushing the total value of digital advertising to a record €96.9 Europe's leading digital advertising markets are the UK, Germany, and France. While the U.S.

Media

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Machine Learning