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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. elections, and down from 64% YOY growth in Q4 2023. None of this prevented the social media platform from having a very good year overall. This was a 27% increase over 2023. Smaller platforms. Instagram was 35%.

CPM
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Why marketers must combat the hidden threat of MFA sites

Martech

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 The study found that: Only $0.36

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The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech

VideoWeek

That’s what PubMatic’s marketplace seeks to provide, for example by identifying and targeting the most dramatic moments in live games where audience engagement is likely to be highest. Whether it’s connected TVs, in-car platforms, or AI assistants, gatekeepers are the middlemen between us and our audiences.”

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The WIR: Reach Doubles Down on Video, PwC Predicts AI-Powered Ads Will Fuel Media Growth, and the FCC Clears Paramount’s Skydance Merger

VideoWeek

North’s three priorities for Reach are connecting with audiences, accelerating tech and AI, and diversifying revenues. ” Most of Reach’s video consumption currently happens on third-party platforms according to North, and these platforms are helpful for reaching younger audiences. .

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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

VideoWeek

The Independent’s Video Investment Fuels Major US Growth UK-based news publication The Independent says its strong growth in America means it is now has the largest US audience of any UK-board newspaper. Audience data from ComScore cited by The Independent said its US audience has reached 41.4

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). Criteo Shares Surge at Retail Media Growth Criteo, a French ad tech business, reported a 1 percent revenue dip in 2024 compared with 2023.

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The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI

VideoWeek

But while Meta has generally refused to play ball, claiming it receives little value from news content and in some cases stripping news content from its platform to avoid paying publishers, Google has been more conciliatory. Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP.