Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? Read on to discover the most promising mobile ad networks for 2023 and take your monetization efforts to new heights. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Supports iOS, Android, Unity, and more.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech Series

JANUARY 11, 2023

In 2022, DeepIntent experienced triple-digit growth in CTV investment on its demand side platform, making CTV one of the fastest-growing channels for the hundreds of pharmaceutical brands now using the DeepIntent Healthcare Advertising Platform. Being recognized as a Best Place to Work by Crain’s New York Business.

Healthcare 96

Healthcare Pharmaceuticals Demand Side Platform Marketing 96

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Could 2023 be the tipping point?

Impressions 95

Impressions Demand Side Platform Education Ad Server 95

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. and Canada. Why we care. Synthetic population generation.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Xandr Invest uses the capabilities of Xandr’s demand-side platform (DSP) to buy media dynamically.

Media 98

Media Demand Side Platform Ad Server Ad Exchange 98

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data.

Demand Side Platform 98

Demand Side Platform Fill rate Machine Learning Data Management Platform 98

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. It operates with any demand-side platform (DSP) and can analyze speech, detect unsuitable content, and identify competitive keywords in advertisements streamed on Loop TV. Get MarTech!

Demand Side Platform 98

Demand Side Platform Marketing MarTech Media 98

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. YoY in 2023, faster than any other channel. In 2023, it is projected to grow an additional 46.8%. With a seemingly ever-expanding list of devices and channels to connect with audiences, today’s consumer journey is complex.

Advertising 95

Advertising Demand Side Platform Pop-Up Audience 95

Martech Series

NOVEMBER 20, 2022

By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

Data Management Platform 98

Data Management Platform Advertising Ad Exchange Demand Side Platform 98

VideoWeek

NOVEMBER 8, 2022

The Trade Desk this morning announced a new partnership with TV measurement platform Innovid, enabling incremental reach analysis for Trade Desk clients in the UK and Germany. The pairing extends the duo’s existing relationship in the US, and is expected to expand into other European countries and Australia in 2023. Reaching out.

Demand Side Platform 59

Demand Side Platform Audience Advertising Marketing 59

Basis

FEBRUARY 28, 2023

It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. in 2023, while native social grew just 3.5% Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6. Data Clean Rooms 3.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Could 2023 be the tipping point?

Advertising 52

Advertising Impressions Demand Side Platform Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Could 2023 be the tipping point?

Advertising 52

Advertising Impressions Demand Side Platform Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Could 2023 be the tipping point?

Advertising 52

Advertising Impressions Demand Side Platform Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Could 2023 be the tipping point?

Advertising 52

Advertising Impressions Demand Side Platform Education 52

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. YoY in 2023, faster than any other channel. In 2023, it is projected to grow an additional 46.8%. With a seemingly ever-expanding list of devices and channels to connect with audiences, today’s consumer journey is complex.

Advertising 64

Advertising Demand Side Platform Pop-Up Audience 64

Single Grain

APRIL 29, 2025

will drop below 80% in 2025, down from over 85% in 2023. The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. MediaMath : Advanced audience modeling and optimization.

Media 52

Media ROI CPC CPA 52

Digiday

OCTOBER 11, 2022

Audience pitch. One source said that a few months ago, Apple was talking about an ad sales approach that more closely resembled selling search than a traditional audience-based pitch that most TV sellers take to market. At that time, they were very anti ever working with a [demand side platform].

Agency 89

Agency Media Demand Side Platform Ad Tech 89

AdvertiseMint

OCTOBER 30, 2023

Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. billion in 2023 to USD 11.4 56% of advertisers use a self-serve demand side platform.

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If The Google-owned video platform’s emphasis on streaming may have led it to cede ground among social video-minded advertisers market to TikTok.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Unruly

JUNE 12, 2023

The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Finance 52

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. But monetisation of this content is currently insufficient. million in Q3.

Ad Server 98

Ad Server Ad Tech Agency Media 98

VideoWeek

JANUARY 12, 2024

The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. The suite shows advertisers viewing data from linear TV and over 400 streaming platforms in a single dashboard, the company said.

Cookies 98

Cookies Audience Media Demand Side Platform 98

SODP

MAY 30, 2023

That is a $600 billion question in 2023, and its value will keep increasing with each passing year. trillion in 2023. And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% The ad spots on these exchanges often cater to specific demographics and audience segments.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. We took first-party data from LinkedIn to align the ads with their target audience, experimenting with different ads to match user intent. Challenge Simon Pearce’s ROAS was declining YoY from January 2022 to January 2023.

ROI 98

ROI Marketing SEO CPA 98

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering. From here, media traders can start negotiating deals.

Cookies 69

Cookies Advertising Demand Side Platform Audience 69

Digiday

DECEMBER 13, 2022

That premium pedigree stems from the fact that these ads are more likely to be seen by audiences because they are placed closer to the content that a viewer is actually intending to watch. He added, “We’ll continue to test and monitor buy-side adoption to determine when to start sending podded requests to DSPs.”

Demand Side Platform 71

Demand Side Platform Audience Ad Server CPM 71

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Below, we’ll take a quick look at each of the key elements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Unruly

MAY 2, 2023

“As audiences diversify their viewing habits – and, in some ways, become increasingly difficult to reach – we are pleased to be partnering with TCL FFALCON to help advertisers tap into these viewers at scale,” said Kenneth Suh, Chief Strategy Officer, Tremor International.

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Education 52

Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. They buy an audience, not an ad space. define the target audience; set a purchase budget; view campaign statistics, and much more.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%.

Demand Side Platform 71

Demand Side Platform Ad Tech Cookies Media 71

VideoWeek

AUGUST 28, 2024

. “Initial CPMs were on the higher side, reflecting the platform’s ambitious market positioning,” comments Jonathan Manning, Director of Advanced TV at Medialab Group, an independent media agency. While it wasn’t the smoothest start, it highlighted key areas for growth and improvement.”

CPM 69

CPM Demand Side Platform Audience Agency 69

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. They attract a vast audience and provide an alternative medium for content consumption.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69