MNTN

DECEMBER 12, 2022

From new advances in targeting and measurement to an industry-wide embrace of ads, this year saw streaming rise to prominence and deliver on its promises—and even find time to outperform linear TV in viewership while it was at it (talk about an overachiever). But on the eve of 2023, all eyes are on what’s coming next. The good news?

Audience 52

Audience Ad Inventory Ad Space Advertising 52

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Ad Monsters

MAY 13, 2024

Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into linear TV advertising, where audiences are wide and all-encompassing. These campaigns are historically given priority for TV placement, resulting in non-political advertisers being bumped to later months with more ad space.

Advertising 111

Advertising Ad Space Entertainment Retail 111

Digital Remedy

DECEMBER 21, 2022

by 2027, the market for ad tech is reaching new heights, and with higher peaks comes new industry standards for digital ad buying. For the digital marketer, there have never been so many ways to connect with the right audience in the right place—at the right time. Ad Tech Trends in Store for 2023.

Ad Tech 52

Ad Tech Marketing Media Agency 52

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context.

Advertising 106

Advertising A/B Testing Conversion Rate Impressions 106

Basis

JUNE 29, 2022

In advertising, meanwhile, new consumer privacy regulations and decreased targeting options from giants like Meta are forcing brands and agencies to rethink their approaches to finding their audiences. To place their ads in front of the right people, marketers identified contextually relevant environments within those channels.

Geo targeting 98

Geo targeting Advertising Cookies Audience 98

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! FAQ What Are Mobile Game Ad Networks?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98

MNTN

FEBRUARY 22, 2023

It’s no secret that a lot of people watch the Big Game primarily for the memorable ads—not sure if we’ll ever be able to rid our brains of the Budweiser frogs —but 2023’s commercials appear to have left viewers with mixed feelings. And, much like every year, there were some great ads mixed in with some not-so-great ones.

Audience 98

Audience Advertising Food Ad Space 98

VideoWeek

OCTOBER 11, 2024

In this week’s Week in Review: Meta unveils new text-to-video tools, Channel 4 reports on a tough 2023, and PayPal gets into ads. link] Channel 4 Reports Steep Downturn in Ad Revenues in 2023 Report UK broadcaster Channel 4 released its annual report for 2023 this week, reporting total revenues for the year of £1.02

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Single Grain

APRIL 12, 2023

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. You’ll need to evaluate your target audience thoroughly when deciding which platforms are most ideal for you to position your brand. Explain why it’s useful, not just what it does.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

SODP

MAY 30, 2023

That is a $600 billion question in 2023, and its value will keep increasing with each passing year. trillion in 2023. And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% The sellers who own such spaces are collectively called publishers.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. This automated process allows for more efficient and targeted ad placements.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, AdSense remains one of the best, if not, the best ad network available.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

MAY 31, 2023

CPC is similar to RPM in that you’re paid based on clicks, but the amount you earn per click can vary depending on the competition for the ad space. It attracts many advertisers willing to pay a premium to display their ads on websites and reach a vast audience.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

MNTN

MAY 12, 2023

The 2023 NewFronts officially came to a close last week, and while the celebrities might’ve stolen some of the show, free ad-supported streaming TV (FAST) and new ad formats were big crowd-pleasers this year, too. This is likely a pointed move to stay in competition with Snap , who also presented new ad formats.

Pop-Up 98

Pop-Up Food Ad Space Media 98

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. InMobi’s platform comes with real-time ad analytics with advanced audience filtering options (e.g.,

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. However, I have to emphasize that rates can vary depending on available ad units, geographies, ad formats, etc. Target Audience — Precise audience targeting can raise CPM rates.

CPM 52

CPM CPC Advertising CPA 52

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. The illustration below shows the selling process of ad space with an SSP via RTB.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Monetize More

DECEMBER 26, 2022

What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment. Audiences change. Let’s unpack the key points of this strategy, so you may decide for yourself.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Monetize More

APRIL 19, 2023

Strong ad targeting capabilities for publishers to serve ads to specific audiences based on their interests, demographics, and browsing behavior, maximizing ad performance and revenue. Features: Ad Formats : Google AdSense supports various ad formats, including display ads, text ads, and link units.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

YieldBird

NOVEMBER 10, 2023

As consumers become more accustomed to online shopping and continue seeking great deals, robust sales during this holiday shopping weekend are expected to persist and possibly reach new heights in 2023. Analyze your website’s performance and identify the most profitable ad slots.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98

MNTN

APRIL 27, 2023

When we look back on 2023, we’ll probably remember it as the year of the machines. You can watch a full recording of “Everything You Wanted to Know About The Machine (Learning) Uprising in CTV Ads” here. He explained how, for example, programmatic solutions use algorithmic tools to automate the buying and selling of digital ad space.

Retail 52

Retail Machine Learning Ad Space Entertainment 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Digiday

MARCH 6, 2023

Brands over the last few years, especially DTC brands, have tried to further diversify their ad spends across alternative social media platforms to become less reliant on Meta as costs increase, ad space becomes saturated and data privacy measures muddy targeting capabilities. of digital ad spending this year.

Advertising 80

Advertising Agency Media Audience 80

Automatad Inc.

FEBRUARY 9, 2023

According to Magna , despite the economic turbulence, digital advertising sales will grow by 8%, reaching $557 billion in 2023, and will account for 65% of the total ad sales. This surge in the online economy shows a growing preference among businesses to use digital advertising to reach their desired audience. For the U.S.

Banner 52

Banner Viewability Ad Space Real Estate 52

Single Grain

AUGUST 8, 2023

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Collaborated to develop an omnichannel digital marketing strategy.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

VideoWeek

JANUARY 20, 2023

. “We need to move on to the walking phase,” said Peters, suggesting further leverage of Netflix’s first-party log-in data to differentiate its personalised ads and content recommendations. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. For Publishers : Ad networks are indispensable.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

MNTN

OCTOBER 7, 2024

As of 2023, 36% of total TV usage was dedicated to streaming content via over-the-top and Connected TV services. Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

As of 2023, 36% of total TV usage was dedicated to streaming content via over-the-top and Connected TV services. Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads.

CPM 52

CPM Advertising Audience Brand Lift 52

Digital Remedy

JULY 5, 2023

As consumer viewing habits continue viewing streaming services ad dollars continue to migrate toward these channels as well. Making up 10% of all digital ad spending, CTV ad spending is expected to reach $29.29b in 2024. Making up 10% of all digital ad spending, CTV ad spending is expected to reach $29.29b in 2024.

Conversion 52

Conversion Ad Space Impressions Audience 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52