MNTN

AUGUST 19, 2022

If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset – The ability to target, measure and assess campaign ROI with Connected TV (CTV) is raising the bar for all video ad campaigns, driving advertisers to invest heavily in the platform. .

Marketing 98

Marketing GDPR Brand Awareness ROI 98

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

illumin

FEBRUARY 20, 2024

million in 2022, and 253.3 Advertisers are able to tap into this vast target market, significantly increasing brand awareness and generating leads for their business. On the other hand, some users find these types of ads annoying and ineffective since they are intrusive to the user experience. million in 2023.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Monetize More

NOVEMBER 24, 2022

mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. Pros: More attention, brand awareness and engagement. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Smart-Hub

JULY 18, 2023

rise in 2022 , programmatic TV ads buying is expected to grow tremendously in the near future. As we see in the eMarketer stats, by 2023, US programmatic video ad spending will hit the bar of $74.88 Coca-Cola dynamically adjusted its ad placements to optimize reach and frequency. Read more on the case study page.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Kevel

MARCH 23, 2022

Ad Units: Google provides 5 main ad units : display, in-feed, in-article, multiplex ads, and search engine ads (alongside their YouTube video ads). Their offering allows advertisers to target users with a variety of ads through one self-serve platform, which is especially enticing to smaller advertisers.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Martech Series

DECEMBER 22, 2022

With Snap Ads, Marriot Bonvoy saw a 3.4x greater ROI and 35% more bookings than other platforms. For three days, Spinnaker Nordic experimented with Snapchat ads, and the results were astounding. You can test, learn from, and optimize your ads on any budget with such a cheap daily minimum spend. There are 45.4% men and 53.8%

Audience 86

Audience ROI Media Advertising 86

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 52

Impressions Ad Targeting Audience Agency 52

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Single Grain

APRIL 25, 2022

When paired with an optimized post-click landing page , ads reach their full potential. Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JUNE 19, 2023

With text, display, and video advertising, businesses can create compelling ads and target their audience. This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. In fact, Google has 4.3 billion global users!

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

JUNE 21, 2023

We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Demand Sage ) As of 2022, LinkedIn is the seventh-fastest growing brand in the globe–they have an annual brand growth of 63%. Demand Sage ) 80% of B2B marketers use LinkedIn Ads. DataPortal ) LinkedIn Ads reach in the U.S.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

JUNE 30, 2022

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Dive Deeper: How B2B Firms Can Acquire Leads with Programmatic Ads.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 3, 2023

Work With Us 13 Display Advertising Trends to Keep an Eye On Display ads make up 12% of website traffic, making this a core advertising strategy for any marketer. 1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

FEBRUARY 21, 2022

Ad copywriting and optimization. ROI measurements and optimization. A Google Ads marketing agency becomes vital when your business: Invests four to five digits per day in this channel. one for sales, one for brand awareness, and so on). Dive Deeper: * 9 Google Ads Trends You Can’t Ignore in 2022. *

Agency 52

Agency SEO Conversion Media 52

Single Grain

MAY 5, 2023

million people in the 25-34 age group use Facebook, making up a large chunk of the Gen Z and Millennial demographics: In 2022, Facebook’s ad revenue was worth $113 billion and it is still predicted to be a powerful advertising platform in 2023 and the future. However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Such an approach will help them receive 50% better revenue from contextual ads. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

APRIL 20, 2022

Here are our Twitter advertising agency picks for 2022. They know exactly what it takes to stand out on this channel and how you can use your account to achieve crucial goals, like building brand awareness or increasing sales. Dive Deeper: Are Twitter Ads Worth It in 2022 and Beyond? 3) FireBelly.

Agency 52

Agency Marketing Audience Media 52

Single Grain

AUGUST 7, 2023

Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S. million in 2022. These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. adults using mobile devices is only growing. million U.S.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

SEPTEMBER 20, 2022

Dive Deeper: * 10 Effective SEO Techniques to Drive Organic Traffic in 2022 * Why You Should Use Long-Tail Keywords in Your SEO Campaign * How to Create a High-Performance Content Marketing Strategy in 2022. Ardent Growth helps build content marketing strategies to produce high-level content for B2B brands. How-to videos.

Agency 52

Agency Marketing SEO Conversion 52