Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Paleo AdTech

DECEMBER 10, 2023

Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

AdvertiseMint

OCTOBER 31, 2023

The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.

Cookies 98

Cookies Marketing SEO GDPR 98

Paleo AdTech

FEBRUARY 1, 2022

Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Automatad Inc.

MARCH 23, 2022

Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers. A MediaRadar analysis revealed that podcasts’ advertising revenues grew by 20% YoY in 2021 amongst the top 500 podcasts, i.e., comedy, news, and true crime. Latest Trends in Online Podcasts.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

YieldBird

JANUARY 20, 2022

However, in mid-2021, Google announced a change in both its timetable and its current shape, which meant that cookies would remain until the second half of 2023. Identifiers. Direct transactions. Other possibilities. The situation on the Publishing market. OK Google – how a global giant reorganized our work in one move.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

Single Grain

NOVEMBER 28, 2023

Here are two examples of how brands have used these live shopping technologies : Aldo’s Live Shopping Event : In a collaboration with celeb stylist Mimi Cuttrell and TikToker Nate Wyatt, Aldo, a shoes and accessories giant, hosted a live shopping event showcasing their spring 2021 collection. Send targeted marketing messages.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. First-party cookies.

First-Party Cookies 126

First-Party Cookies Cookies Ad Exchange Impressions 126

Single Grain

JUNE 25, 2021

The first and most obvious strategy is to adapt current advertising processes to fit within the confines of the Google Privacy Sandbox. People want assurances that their identity and information are safe as they browse the web. Advertisers can then target interest-based ads at these cohorts without needing to collect data on individual users.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

OCTOBER 11, 2022

If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.

Agency 102

Agency Cookies Marketing First-Party Cookies 102

Martech

MARCH 7, 2024

With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.” Maybe Google, and in particular Chrome, are just too big to avoid scrutiny.

Cookies 122

Cookies GDPR Advertising Click Through Rate 122

NewProgrammatic

FEBRUARY 24, 2022

As of 2021, 96% of those aged 18 to 29 and 61% of adults over 65 own a smartphone. Adoption of mobile devices has always been high for younger demographic groups, however, there has been a rapid growth in the percentage of older adults who now own a smartphone. .

Advertising 52

Advertising Marketing Cookies First-Party Cookies 52

PrograMetrix

APRIL 14, 2021

These types of cookies are currently being phased out across major internet browsers: They are already blocked in Safari and Firefox by default, and Chrome plans to block them by default starting in 2022. See also: Every Ad Agency Should Be Offering Programmatic in 2021.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Monetize More

FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. What can I use instead of cookies?

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. What can I use instead of cookies?

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52