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The Google monopoly verdict: More industry reactions

Martech

With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. The fact that this case started in 2020 and that’s when PMax began to really take hold speaks to the diversification that was clearly top of mind for Google. “The

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What’s The Latest with Big Tech?

Basis

Google’s Search Antitrust Trial The adtech case isn’t Google’s only legal battle. In August 2024, Judge Amit Mehta ruled that the company is a monopolist in the search advertising space, pointing to exclusive deals with companies like Apple and Samsung as evidence of anticompetitive behavior.

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The WIR: RTL Acquires Sky Deutschland, BBC Launches a US Paywall, and DoubleVerify Uncovers a $2.5 Million CTV and Mobile Fraud Scheme

VideoWeek

The companies were found by Japan’s antitrust authority to have rigged bids for operating test events ahead of the 2020 Olympic Games. Dentsu Among Companies Hit With 3.3 Billion Yen Fine Over Olympics Bidding Scandal Japanese agency group Dentsu is among six companies to have been hit with fines totalling around 3.3

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IAB report reveals digital ad growth and marketers ready for economic turmoil

Martech

Search and Display revenues increased $14.1 Search still dominant Despite the rapid growth of video, search advertising remains the largest segment, reaching $102.9 of advertising, down from 31.5% billion to $102.9 billion, a 15.9% annual growth and three times the 5.2% growth in 2023. billion with a 15.9%

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How Google harms search advertisers in 20 slides

Martech

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

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7 search advertising problems that can be solved with custom programmatic solutions

NewProgrammatic

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. Most popular search engines can be too competitive.

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Swedish AdTech company, BrightBid taps into London’s Dynamic Start up Scene to Accelerate Growth

Martech Series

AdTech platform for Google Advertising, BrightBid has announced the launch of its UK operations in London to significantly accelerate its global growth. Founded in 2020, the Swedish company has grown close to 400% YoY in revenue and is well in the top 10% of fastest growing SaaS companies globally.

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