InMobi

DECEMBER 20, 2019

The industry has made major strides in its fight against fraudsters in 2019, and our team of mobile marketing and advertising experts expect this push to continue throughout 2020. How to More Effectively Fight All Forms of Fraud What can brands do to more efficiently protect their in-app ad spend from fraud in 2020?

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Smarty Ads

DECEMBER 2, 2019

Emarketer reports that the percentage of programmatic among total digital display ad spending has risen from 73% to 84.8% Moreover, in 2020 it is expected. Throughout recent years, programmatic advertising has been leading the way. throughout 2016-2019.

Ad network 52

Ad network Advertising 52

Martech Series

AUGUST 26, 2022

OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space. Only 28% were never late and the remaining 42% were late half the time or less.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105

CPC CPM Ad network CPA 105

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. ”

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

PubMatic

JUNE 18, 2024

Full transparency for every ad request and bid response. Sellers.json, and the SupplyChain Object (SCO) spec followed suit in 2020. SSP, Ad Network, Publisher, Developer) for a specific ad placement will see all the details. Together, they form a three-legged stool—a sturdy foundation for supply-side transparency.

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Ad network Agency Advertising Media 103

Paleo AdTech

DECEMBER 10, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded. Comcast’s Freewheel video-focused division acquired Beeswax in 2020.

Non-Profit 52

Non-Profit Header Bidding Ad Tech Ad network 52

Paleo AdTech

MARCH 17, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded. Comcast’s Freewheel video-focused division acquired Beeswax in 2020.

Non-Profit 59

Non-Profit Header Bidding Ad Tech Ad network 59

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. ”

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Martech

AUGUST 6, 2021

CTV platform Roku said that this year’s upfronts doubled those of 2020. But even with a traditional ad contract, the publisher or distributor could be using an “extension network” in the form of an external partner or ad network outside of the publisher’s walls. Advertisers are following the audience.

Ad network 107

Ad network Audience Advertising MarTech 107

InMobi

MAY 23, 2018

It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized. No one network gets preferential treatment, and typically the highest bid wins. For Facebook, however, the figure is around $296.

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Header Bidding Ad network CPM Ad Space 52

Lemonads

FEBRUARY 2, 2021

While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

MAY 3, 2021

With in-app header bidding being widely adopted by publishers across the globe in 2020, we are excited to kickstart the new quarter with InMobi’s integration with MoPub’s in-app bidding solution, Advanced Bidding. 

Header Bidding 52

Header Bidding Ad network Impressions Advertising 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running.

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Affiliates CPC Viewability Click Through Rate 96

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. How much does it cost?

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Advertising Marketing Ad Exchange Retail 121

Lemonads

AUGUST 14, 2020

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. However, affiliate marketers can choose between different ways to acquire this type of traffic for their campaigns, with the two most common being native ads networks and native demand-side platforms (DSPs).

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Ad network Demand Side Platform Affiliates Native Advertising 52

Monetize More

OCTOBER 6, 2022

Rewarded Video Ads Revenue: In order to ensure a smooth ad monetization journey, an essential metric to track for rewarded video ads is eCMPs (effective cost per mile). eCPMs will differ depending on the demographic location where you are displaying your ads. What about ad network rankings on Android?

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Video Ads Ad network Click Through Rate Ad Exchange 52

Lemonads

JUNE 19, 2020

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020? Succeeding with Facebook Ads Facebook has more than 2.6

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

Digiday

OCTOBER 30, 2022

The key numbers: The first version of SKAdNetwork was released in 2018, with later versions rolling out in 2020 and 2021. “On the publishing side, we all have the SKAN IDs for the different ad vendors that serve their ads within our apps,” said Dom Davies, a mobile games consultant.

Conversion 79

Conversion Ad Inventory Ad network Marketing 79

InMobi

APRIL 12, 2021

It gets more complicated as some of the major OTT apps have few to ad tech SDKs in place rendering an open bidding environment almost impossible in this scenario. According to DoubleVerify , fraudulent CTV traffic increased by 161% between just the first four months of 2020. This means that reselling is common.

Demand Side Platform 52

Demand Side Platform Manufacturing Ad network Ad Tech 52

Brid.tv

OCTOBER 17, 2022

However, the video completion rate for business videos of up to 10 minutes was slightly over 50% in 2020. In other words, almost half of the audience never even reached the post-roll ad slot, let alone viewed the ad. . While these standards are not mandatory industry-wide, most video ad networks demand them. .

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

Martech Series

SEPTEMBER 13, 2022

By combining this with ad fraud techniques such as click injection, click spamming, fake users/bots, and SDK spoofing, fraudsters can mimic user actions to install apps and perform other actions. On the receiving end of the majority of these ad fraud attacks are companies in the mobile gaming industry. Use ads.txt file.

CPA 64

CPA Affiliates Conversion Retargeting 64

InMobi

JANUARY 10, 2019

And by 2020, that’s expected to jump up even higher. In comparison, the typical smartphone user will spend just 13 minutes using a mobile web browser in 2019, and a paltry 12 minutes in 2020. 4) Mobile Ad Networks Provide Real-Time Insights “Life moves pretty fast.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

SODP

OCTOBER 11, 2021

Google Ads (formerly Google AdWords) is one of the most popular and largest online advertising platforms (next to Facebook Ads). According to Statista , in 2020, Google’s ad revenue amounted to 146.92 Advertising revenue of Google from 2001 to 2020 in billion U.S. dollars ( source ).

Advertising 52

Advertising Ad network Marketing 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Martech Series

JULY 5, 2022

I transitioned out of the agency world into SaaS in January 2020, starting out as Postclick’s COO. The five best practices for maximizing revenue from digital ad spends include: Apply ad-to-page relevancy. Stay current with how each ad network works so you can spend less (and waste less) on ads.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Monetize More

JULY 14, 2022

Our AdOps experts will screen your current site or app performance for page-level ad optimization. MonetizeMore then connects you with the best ad network to serve vignette ads on your app/site. Our AdOps professionals then provide you with ad tags. Are Vignette Ads Intrusive?

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Mobile Ads Header Bidding Banner Pop-Up 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Infinite Potential On SmartHub Ad Exchange!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. This means in-page push ads are available for all users, on all devices. In-page push traffic ads emerged at the beginning of 2020.

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Ad network CPC Affiliates CPA 52

Single Grain

MARCH 16, 2020

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. 42 Digital Marketing Trends You Can’t Ignore in 2020. *

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Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

DECEMBER 18, 2022

In the last year alone, so many more retailers opened up retail media network offerings, to the point where Acxiom’s CEO declared to Digiday that everything’s an ad network these days. Do repetitive ads make people tune out? Impactful ads stayed impactful. By analyzing and ranking some 100 ads in the U.S.

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Media Agency Retail Electronics 64

InMobi

MAY 6, 2019

Ad networks are a disappearing breed these days. We hope to see you next year at MAU 2020! Start with brand strategy to make people aware of your brand, then leverage product marketing to push people down the funnel then use Programmatic to go in for the kill.” Supply is consolidating a lot. for winning a new Ninentdo Switch!

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. Why You Should Care About Ad Block?

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Ad Server Video Ads Pop-Up Viewability 40

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

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First-Party Cookies Cookies Impressions Ad Exchange 123

Brid.tv

SEPTEMBER 23, 2022

This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Linear TV ad spending in the United States. Poor Targeting Options.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

Lemonads

JANUARY 18, 2021

In terms of performance, native ads are currently used by more than 66% of advertisers and their popularity is growing every year. And, that number is set to be closer to $80 billion by the end of 2020 according to some projections. Always take the time to evaluate the platforms where your ads will be displayed.

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Affiliates Native Advertising Ad network Advertising 52