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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

UPDATED FOR 2019! Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Mobile-First Indexing: Everything You Need to Prepare Your Site For 2019. and a 4% expansion rate.

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Jun Group Certified as a Great Place to Work

Martech Series

Jun Group, a New York-based mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has been certified as a 2022 Great Place to Work. Jun Group’s award-winning culture builds on the recognition from Great Places to Work in 2019 and 2020.

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InMobi wins Top Award at the MMA India Smarties 2019

InMobi

InMobi, in partnership with tech-giant LG Electronics, recently bagged the top prize at the 2019 MMA India Smarties Awards from the Mobile Marketing Association (MMA). InMobi won the India MMA Smarties award for Best Brand Experience in the Mobile Rich Media category for the “LG ThinQTM-ing” campaign.

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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative. The immersiion advertising platform offers a comprehensive rich-media ad builder that helps advertisers ideate, build and execute campaigns with ease.

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In-App Mobile Video Advertising: What You Need to Know

InMobi

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

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What Southeast Asian Marketers can Learn from North America to Maximize In-App Programmatic

InMobi

Note: Originally published in Campaign Asia on October 8, 2019. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

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Mobile Ad Viewability: What You Need to Know

InMobi

LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. This IAS report shows how far the mobile app advertising space has progressed. In the U.S., via InMobi Exchange are 20 seconds or less.