RevX

SEPTEMBER 13, 2021

In the past couple of years, fintech has become a lot like mobile gaming. And growth marketers in mobile gaming are not like other growth marketers. I recently asked Rovio COO Kieran O’Leary what mobile growth experts at brands can learn from the mobile gaming space. “I billion, 50% more than all of 2020.

Mobile Ads 52

Mobile Ads Marketing CPM Finance 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse , InMobi’s mobile market research solution.

Retail 52

Retail Advertising Mobile Ads Electronics 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. of Google’s revenue comes from pay-per-click ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

NOVEMBER 20, 2019

To uncover what the modern car customer looks like, we looked at the data. along with data on how people use the mobile apps of the major automakers themselves. This data was uncovered by looking at those who have apps indicating ownership from these automakers on their mobile devices. not homeowners).

Finance 52

Finance Audience Mobile Ads AutoMobile 52