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52 In-App Advertising Statistics You Should Know

InMobi

12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. When will mobile become more popular than TVs? By 2019, according to eMarketer.

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Digital Advertising Guide

Adtelligent

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers. The continuous growth of mobile ad spending.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027.

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6 Google Ads Trends You Can’t Ignore in 2020

Single Grain

So if a user is more likely to click on your ad while they are on a bus on the way home from work, Google can raise your bids for mobile ads between 5 and 6 p.m. Smart Bidding is a great option for businesses that are just getting started with Google Ads or for those who don’t have a ton of time to devote to managing a campaign.