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Will AI agents conduct the martech orchestra in 2025?

Martech

How the martech stack became what it is today It was almost six years ago (March, 2019) that I sat down with Brinker to talk about the transition from single-vendor marketing cloud versus “Frankenstack” to a platform model. The post Will AI agents conduct the martech orchestra in 2025? appeared first on MarTech.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Voice search optimization (VSO) Then: With the rise of voice assistants like Alexa and Google Home around 2018–2019, optimizing for voice search quickly became a major AI-driven marketing trend. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. Take our brief 2024 MarTech Replacement Survey Atlanta, facing rapid population growth, expects to add nearly 2 million more residents by 2050. Are you getting the most from your stack?

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Salesforce sees a shorter, more competitive holiday season in 2024

Martech

Brands also face the fewest days between Thanksgiving and Christmas since 2019 and fierce competition from the major cut-price Chinese shopping apps, Temu, Shein and AliExpress being joined by TikTok and its growing emphasis on shopability. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Processing.

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How to build fast, effective feedback loops in an AI-driven world

Martech

However, since 2019, Starbucks has used its Deep Brew AI system to manage over 100 million weekly customer interactions in 78 markets worldwide. The post How to build fast, effective feedback loops in an AI-driven world appeared first on MarTech. Email: Business email address Sign me up! Processing.

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How to build customer trust through data transparency

Martech

The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. There’s a temptation in the martech space to shrug off those concerns. What would that look like? They’ll get over it.”

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Uberflip acquired by PathFactory

Martech

Schwartz and Frisch both moved on from the company they created last year, but Frisch, one of the more ebullient evangelists in the martech space, is remembered for his ability to draw attention to the platform. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.