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Will AI agents conduct the martech orchestra in 2025?

Martech

How the martech stack became what it is today It was almost six years ago (March, 2019) that I sat down with Brinker to talk about the transition from single-vendor marketing cloud versus “Frankenstack” to a platform model. The post Will AI agents conduct the martech orchestra in 2025? appeared first on MarTech.

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3 steps to increase your martech budget

Martech

Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s value. The following three steps offer a path to achieving this shift and securing martech’s role in driving business growth.

MarTech 119
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MarTech Replacement Survey finds marketing transformation is accelerating

Martech

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications.

MarTech 129
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Goodway Group Makes Canton Marketing Solutions Acquisition to aid Digital Identity Issue

Adweek

Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear.

Marketing 246
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Uberflip acquired by PathFactory

Martech

Schwartz and Frisch both moved on from the company they created last year, but Frisch, one of the more ebullient evangelists in the martech space, is remembered for his ability to draw attention to the platform. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

MarTech 109
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10+ ways to visualize your martech stack

Chief Martech

It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. This is a great way to examine your overall stack inventory and show the span of martech solutions. Vendor Category Map.

MarTech 119
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Three ways to organize your martech stack

Martech

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Marketing organizations struggle to take full advantage of their martech stack’s potential.

MarTech 130