InMobi
APRIL 8, 2019
Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. This is why this is also sometimes known as ad hiding.
Adtelligent
JULY 19, 2022
Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.
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Digital Turbine
JULY 28, 2022
Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby.
InMobi
MAY 16, 2019
In 2019, we want marketers embrace multi-touch attribution and to understand how efforts across devices (both offline and online) impact final buying behaviors.Also, consumers today don’t see ads, learn about products, interact with others or make purchase decisions in a vacuum. Marketers need to take a wider view in 2019.
InMobi
SEPTEMBER 30, 2019
For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. For performance marketers, the best ones leverage all the best that mobile has to offer, and have a clear purpose in mind.
InMobi
JULY 13, 2016
Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.
Single Grain
DECEMBER 18, 2019
As Statista shows, this year alone has seen no growth: A study of 200 marketers spending $100K on Facebook during October 2019 shows that: CPMs on Facebook have grown 90% YoY for marketers, and that number only continues to grow. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.
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