Digital Turbine

JULY 28, 2022

Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby.

Education 40

Education Click Through Rate Pharmaceuticals Banner 40

InMobi

SEPTEMBER 30, 2019

For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. For performance marketers, the best ones leverage all the best that mobile has to offer, and have a clear purpose in mind.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. For example, instead of having two ad sets with 1% lookalike audiences and 2% lookalike audiences, he would combine audience and budgets to test results. of users as it does to create a desktop ad for 1.7%

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

JUNE 20, 2023

The Importance of Mobile Commerce Mobile commerce, or m-commerce (and mcommerce), is the segment of e-commerce that involves shopping through mobile devices and has become essential these days. 60% of people would purchase a product or download your mobile app when recommended by a popular influencer or famous person.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JULY 2, 2019

The higher your ad Quality Score, the better your ad will perform. It also means that it will lead to cheaper clicks. The ad Quality Score depends on factors such as click-through rates (CTR), the relevance of each keyword, and landing page quality. SEO Keyword Research Made Easy in 2019.

Retargeting 75

Retargeting Native Advertising Conversion Rate Conversion 75