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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. For performance marketers, the best ones leverage all the best that mobile has to offer, and have a clear purpose in mind.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

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How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!)

Single Grain

Research continuously for relevant keywords and divide them into individual Ad Groups and campaigns. In general, the higher your Quality Score, the lower your cost per conversion (CPC). Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. SEO Keyword Research Made Easy in 2019.